Kodi vuto lalikulu la misonkhano ndi zochitika zamakampani ndi chiyani? Kodi chochitika chingasiyire bwanji cholowa chabwino? Kodi makampani angagwirizane bwanji ndi kudalirana kwa mayiko ndi nkhawa zakomweko? Kodi bizinesiyo ingakwaniritse bwanji kukhazikika ndikuthandizira kulimba kwa mzinda?
Mafunso ofunikirawa adakambidwa ndi gulu la atsogoleri amakampani pa Open Forum yomwe idamaliza chaka chino IMEX Policy Forum. Omwe kale ankadziwika kuti IMEX Politicians Forum, mwambowu unasonkhanitsanso andale oposa 30 ndi opanga mfundo padziko lonse lapansi kuti akumane ndi atsogoleri 80 amakampani ndikukambirana nkhani pansi pamutu wonse wa 'The Legacy of Positive Policy Making'.
Malingaliro awo ndi malingaliro awo pankhaniyi ndi mitu ina yayikulu akuwululidwa ndi lipoti lachidule la Rod Cameron, Executive Director wa Joint Meetings Industry Council (JMIC) lomwe tsopano likupezeka kuti litsitsidwe. Chaka chilichonse IMEX imapangitsa kuti lipotili lizipezeka mwaufulu kwa makampani amisonkhano yapadziko lonse lapansi kuti alole ma CVB, olamulira amizinda, ogwirizana nawo ndi ena kuti agwiritse ntchito kudziwitsa mapulani awo, zomwe zikuchitika komanso zokambirana.
Lipotili likufotokoza mfundo zazikuluzikulu zomwe zatulutsidwa ndi uphungu womwe umagawidwa panthawi yonse yokambirana, ndikuwonetsa zidziwitso zambiri zomwe zidzatsimikizire kuti ndizofunikira kwa ndale, opanga ndondomeko ndi akuluakulu ogwira ntchito zamakampani omwe amagwira ntchito m'mabungwe a dziko lonse ndi madera padziko lonse lapansi.
Kupanga ndondomeko ya msonkhano wa dziko lonse
'Kupanga ndondomeko ya msonkhano wa dziko lonse' inali nkhani yaikulu pa zokambirana zotsegulira nthumwi za boma. Nthumwi zinazindikira kufunikira kwa njira yophatikizira kuti akwaniritse mgwirizano ndikupewa kusamvana ndi mfundo ndi malamulo komanso kufunikira kokulirapo kwa zokambirana ndi maboma. Ananenanso za kufunikira kozindikira ndikuvomereza kufunikira kwa misonkhano yachipatala ndi zochitika komanso, nthawi zambiri, kusamutsa chidziwitso.
Evolution of Cities in the Meetings Industry
Nthumwi zochokera m'mizinda ikuluikulu zinatenga nawo mbali pa msonkhano wa 'The Evolution of Cities in the Meetings Industry'. Ulaliki wopatsa chidwi wa Pulofesa Greg Clark unaphatikizanso lingaliro lakuti ubale wapakati pa mizinda ndi mafakitale umasintha mozungulira kapena magawo omwe amachititsidwa ndi zomwe zikuchitika kapena zochitika zazikulu. Mizinda ikuluikulu isanu ndi umodzi - Sydney, Singapore, Dubai, Tel Aviv, Cape Town ndi Barcelona - ndiye adawonetsa zowulula komanso zosiyana kwambiri zomwe zikuwonetsa kusinthika kwa bizinesi yawo yamisonkhano. Lipotilo likufotokoza mwachidule maulaliki onsewa.
Gloria Guevara Manzo - zovuta zitatu
M'mawu otsegulira omwe adayambitsa Open Forum, Gloria Guevara Manzo, Purezidenti & CEO wa World Travel & Tourism Council, adayang'ana pa zovuta zitatu zazikulu zomwe makampani oyendayenda ndi zokopa alendo akukumana nazo, kutengera kafukufuku wapadziko lonse lapansi.
Pa chitetezo ndi chitetezo adawonetsa momwe makampaniwa ali ndi mwayi wokulirapo ngati angagonjetse zinthu monga izi mwa mgwirizano waukulu komanso kugwiritsa ntchito ma biometric. Chinanso chomwe chingalepheretse kukula ndikuchulukirachulukira kwazovuta zamagulu oyendayenda omwe zotsatira zake zitha kuchepetsedwa pokonzekera zovuta. Pomaliza, adawonetsa kukhazikika komanso kufunikira kwa njira yachinsinsi, yapagulu, yachitukuko.
Tsegulani Zokambirana za Forum
Kuyambitsidwa kwa mtundu watsopano wa gulu mu Open Forum kunalimbikitsa zokambirana zachangu komanso zopatsa chidwi. Funso la zovuta zazikulu za kukula kwa makampaniwa linapanga malingaliro ambiri, makamaka kufunikira kozindikirika ngati gawo lodziyimira pawokha kuposa zokopa alendo komanso nkhani yomveka bwino yogwirizana ndi chitukuko cha zachuma, chidziwitso ndi zatsopano.
Mkangano wokhudza cholowa unavumbulutsa zinthu zingapo zabwino zomwe zingasiyidwe pomwe kufunikira kolumikizana kwenikweni ndi zikhalidwe zakumaloko ndi imodzi mwa mfundo zomwe zidatulutsidwa pokambirana za kulinganiza kudalirana kwa mayiko ndi nkhawa zakumaloko. Izi zidawonekeranso poganizira za kulimba kwa mizinda pomwe mkanganowo udazindikira kufunika kophatikizana bwino ndi madera amderalo.
Mutu uliwonse unayambitsidwa ndi zopereka zochokera ku gulu: Rod Cameron, Joint Meetings Industry Council (JMIC); Nina Freysen-Pretorius, International Congress and Convention Association (ICCA): Don Welsh, Destinations International (DI): Nan Marchand Beauvois, United States Travel Association (USTA): Dieter Hardt-Stremayr, European Cities Marketing (ECM) ndi Pulofesa Greg Clark .
Mawuwo
Mwa zomwe adaziwona pazokambirana zatsikulo, a Greg Clark adaganiza kuti makampani amisonkhano anali ofanana kwambiri ndi ntchito zachuma kapena maphunziro apamwamba kuposa zokopa alendo chifukwa amagwira ntchito ngati njira yopezera bizinesi. Ananenanso kuti akuwoneka ngati womangidwa kwambiri ndi zokopa alendo ndipo m'malo mwake amayenera kufotokozera bwino nkhani yake ndikuyifotokoza momveka bwino, kuwonetsa zopindulitsa zake, kuthandizira zochitika monga Davos ndikuwonetsa zotsatira zabwino kudzera m'maphunziro abwino.
Carina Bauer, CEO wa IMEX adati: "Chifukwa cha zopereka zabwino zambiri komanso mawonekedwe atsopano atsikulo, zokhutira ndi zokambirana zinali kalasi yoyamba.
"IMEX Policy Forum ikupitiliza kupititsa patsogolo bizinesiyo, ndikupanga mbiri yake m'boma monga chothandizira chitukuko chachuma."
Othandizira pagulu la IMEX Policy Forum ndi Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, Joint Meetings Industry Council (JMIC), The Iceberg ndi UNWTO. Msonkhano wapachaka umathandizidwa ndi Business Events Australia, Business Events Sydney, German Convention Bureau, Geneva Convention Bureau, Saudi Exhibition & Convention Bureau, Messe Frankfurt ndi Meetings Mean Business Coalition.
