Chimodzi mwazinthu zoyambirira IMF ya Frankfurt opezekapo adzawona pa intaneti ndipo akafika pawonetsero ku Messe Frankfurt sabata yamawa ndikuti kusintha kwakukulu kwachitika.
Gulu la IMEX lakhala likugwira ntchito molimbika kumbuyo kwa miyezi pafupifupi 18 kuti lipange ndikuwonetsa chithandizo chatsopano chowonera - kutsitsimutsa mtundu - koyenera kukhala Lolemba 22 Meyi.
Kuwunika kwa otsutsa moona mtima
Ntchito yowunikiranso mtunduwo idachitidwa ndi gulu laukadaulo la IMEX lojambula m'nyumba motsogozedwa ndi Design Manager, Anna Gyseman. Gyseman anali membala wa gulu lomwe lidayambitsa magazini ya Grazia pamsika waku UK. Monga 'otsutsa oona mtima' adalemba bwino anzake akale a Tony Chambers, mkonzi wakale ndi Creative Director wa magazini ya Wallpaper; Suzanne Sykes, Wopambana mphoto Wopanga Zopanga, Wopanga Zithunzi ndi Brand Innovator; ndi Jonathan Clayton-Jones, Creative Director ku Telegraph Group.
Asanakonzenso, IMEX, monga makampani ambiri asanakhalepo, adawona kuti zomwe zidalipo sizikuwonetsanso kampaniyo kapena zochitika zake. Kukambitsirana kwakukulu ndi ogwira ntchito kunawonetsa kukhulupirika kolimba kuzinthu zina zamtundu wakale, komabe, zidagwirizana kuti zinthu zomwe zikuyimira anthu (madontho apamwamba) zinali cholowa chomangidwapo, osati kutayidwa.
Carina Bauer, Gulu la IMEX, Mtsogoleri wamkulu akufotokoza kuti: “Mphindi imene gulu lokonza mapulani linapereka lingaliro lakuti ‘kupambana’ kwa ogwira ntchito athu, tinadziŵa kuti alephera. Mumitundu yoyera, yamasiku ano yapastel yochokera ku cholowa chathu, kapangidwe kake kamakhala ndi mtima, cholinga, komanso mtengo wabizinesi womwe IMEX imayimira. Zimatengera chikhulupiriro chathu mu mphamvu zabwino za anthu ochokera padziko lonse lapansi kukumana maso ndi maso, maso ndi maso ndikugwirana chanza pa bizinesi kapena ubwenzi watsopano.
"Monga momwe timapangira zabwino zonse tidayesetsa 'kuphwanya' koma zidakwanitsa mayeso athu onse. Zimagwira ntchito bwino ngati gawo lazowonetsa komanso patsamba lathu, zikwangwani ndi zina zambiri, "Bauer akuwonjezera.
Kuphatikizira kamangidwe kaganizidwe
Pogwiritsa ntchito mfundo zaposachedwa kwambiri zamapangidwe, gululi lidapanga kamvekedwe kofewa kabulauni kotchedwa 'IMEX biscuit' kuti igwiritsidwe ntchito m'malo moyera ngati mtundu wakumbuyo. Mtundu wosasangalatsawu, wokomera mitundu yosiyanasiyana wa anthu umapangitsa kuti anthu ambiri aziwerenga mosavuta.
Chizindikiro choyamba cha sonic
Popeza kufunikira kwa kufotokozera pa intaneti kwa mtundu wapadziko lonse lapansi, IMEX ilinso ndi logo yapadera ya sonic koyamba. Wopangidwa mothandizidwa ndi Brighton, Buff Motion wa ku UK, nyimboyi imapanga mwanzeru kuyembekezera kwa anthu kubwera pamodzi ku chochitika chachikulu ndipo mwachidziwitso amavomereza mfundo yakuti anthu padziko lonse amakondwerera anthu mofanana - ndi manja awo ndi mawu awo. Onani ulalo apa.
Carina Bauer ikufotokoza mwachidule: "Takhazikitsa mtundu wathu m'njira zosiyanasiyana muwonetsero - bwalo lamasewera ku Messe Frankfurt ndiye malo ofunikira ambiri mwa 'ngwazi' zathu. IMEX Frankfurt sabata yamawa ndikuwonetsa mawonekedwe atsopano a IMEX ndipo tikuyembekeza kuwona momwe anthu akuchitira!
IMEX's Design Manager, Anna Gyseman ndi UX Designer, Oli Bailey agawana zidziwitso za kapangidwe kake ndikuyenda kumbuyo kwa mtundu watsopano mu: IMEX: Kuseri kwa chinsalu - Kapangidwe kazochitika ndi kuyeza kwake Lachinayi 25 Meyi ku IMF ya Frankfurt.
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