Monga Secretary General wakale wa UNWTO, bungwe lapadera la UN lomwe lili ndi udindo wopititsa patsogolo ntchito zokopa alendo zathanzi komanso zokhazikika, ndikuyang'ana mwachidwi zina zomwe zikuchitika ku Amsterdam wokongola. Amsterdam, yomwe kale imadziwika kuti ndi imodzi mwazitsanzo zabwino kwambiri za mzinda womwe ukulandira kukula kosatha kwa zokopa alendo m'njira yodalirika komanso yosamalika, yayamba kusiya zokopa alendo. Lero, ndikutsutsa, Amsterdam ili pamtunda wa inflection; ikhoza kugwiritsa ntchito zokopa alendo kuti zipindule kapena kuwononga mwayi.
Pa ntchito yanga, ndawona mizinda ikugwiritsa ntchito phindu lonse la zokopa alendo ndikuwona ngati mwayi osati kungothandizira pazachuma cha nzika zake, komanso ngati chida champhamvu chochita ndi kuyanjana ndi zikhalidwe zina. Mizinda yotereyi imagwiritsa ntchito ntchito zokopa alendo kuti athetse zopinga ndi malingaliro omwe anthu amangoganiza kuti sangasinthe komanso kulolerana kowonjezereka ndi kumvetsetsa, zomwe zimathandiza ku mtendere wapadziko lonse. Ndawonapo dziko la Denmark mwachitsanzo likuchita nawo ntchito zokopa alendo kuti liwonetsetse ndalama zambiri zamisonkho, London ikugwira ntchito molimbika kuti ibweretse phindu la zokopa alendo kumadera akunja ndipo tsopano Palermo ikuphatikiza nzika zake pazosankha zokopa alendo.
Ndawonanso mizinda ikuchita ziwanda zokopa alendo ndikufikira kuganiza mwachangu kuti vuto liri mu zokopa alendo komanso momwe ntchito ya anthu ilili. Chosavuta chomaliza chingakhale, kuchepetsa manambala ndikudzudzula pazosavuta monga Airbnb ndi ena. Mizinda yotereyi yosankha njira zothetsera "njira yosavuta" imatha, nthawi zambiri, kuvomereza njira ya "populist" pazovuta zawo. Mizinda yotereyi imadalira kwambiri malingaliro ndi zochepa pachowonadi, koma mozama kwambiri komanso, momwe anthu amachitira ndale ndi machenjerero, amadandaula ndi mkwiyo ndi mantha, pamenepa zokopa alendo ndi chirichonse chomwe chiri chosiyana ndi chachilendo chimakhala mdani. Ndawonapo okonza mfundo akusonkhezera kudana ndi alendo m’madera otchuka a ku Ulaya mwachitsanzo, mizinda yomwe ikupitirizabe kulimbikitsa malo ake oyendera alendo m’malo mwa miyala yamtengo wapatali yobisika ndipo tsopano Amsterdam ikufuna kuchepetsa okhalamo ake kuti azigawana nyumba zawo ndi alendo.
Tourism, monga ntchito iliyonse yayikulu ya anthu, yomwe yakula mochititsa chidwi m'zaka 70 zapitazi, ili ndi zoyipa zake, koma izi siziyenera kutisokoneza pamipata yomwe imapereka, ikayendetsedwa bwino, kupanga dziko lapansi kukhala malo abwinoko. . Maulendo ndi zokopa alendo ndi omwe amayang'anira 10 peresenti ya GDP yapadziko lonse lapansi, yofanana ndi 1 pa ntchito khumi, ndipo ikukula mwachangu kuposa chuma chapadziko lonse lapansi. The UNWTO akuti podzafika 2030 padzakhala anthu 1.8 biliyoni omwe amadutsa malire a mayiko ena chaka chilichonse. Kaya izi zikutanthauza mwayi wa 1.8 biliyoni, kapena masoka mabiliyoni 1.8 zili ndi ife komanso momwe tingayendetsere kukula kodabwitsaku.
Amsterdam, mzinda womwe maziko ake adamangidwa pakutseguka ndi malonda, mzinda womwe udapereka ndalama zambiri pakukulitsa zokopa alendo mzaka khumi zapitazi, lero ukulowera njira ina. M'malo mokonzekera alendo 25 miliyoni omwe akuyembekezeka mu 2025, ikuyang'ana kwambiri pakuchepetsa kuchuluka kwa alendo omwe akuyembekezeka. M'malo molola Amsterdammers ambiri kuti apindule ndi zokopa alendo, ikufuna kuchepetsa komanso kuletsa kugawana nawo kunyumba m'malo ena. Ndipo m'malo mokulitsa ntchito 70,000 zokhudzana ndi zokopa alendo komanso phindu lazachuma lopitilira €2 biliyoni lobwera chifukwa cha zokopa alendo, ndikusankha kukhala ndi zokopa alendo zochepa komanso zovutitsa.
Mzinda ukadziwika kuti sulandira alendo ambiri, udzataya chilichonse osati ziwerengero zokha zomwe sukufuna. Tisaiwale kuti ntchito imodzi mwa khumi imadalira zokopa alendo ku Amsterdam.
M'malo mopitiliza ndondomeko zake zamakono - zomwe zakhala zikutsatira zaka zingapo zapitazi popanda zotsatira zomwe akufuna - Amsterdam iyenera kuyang'ana kwambiri njira zothetsera zokopa alendo pamene ntchito zokopa alendo zikukula. Choyamba, Amsterdam iyenera kuyang'ana kwambiri kukulitsa phindu la zokopa alendo kwa nzika zonse kudzera mumalingaliro opanga. Kuonetsetsa kuti nzika iliyonse imangogawana phindu la bizinesi yokopa alendo, koma imapindula kuchokera kubizinesi yomweyi ndikudzipangira okha ntchito; Kachiwiri, Amsterdam iyenera kufalitsa bwino makamu a alendo pakapita nthawi ndi malo, kuchepetsa nyengo ndi kuchepetsa kupanikizika kwapakati pa mzindawo ndikubweretsa phindu lachuma kwa anthu omwe sanapindulepo ndi zokopa alendo, kupitirira malo omwe ali ndi alendo; Pomaliza, opanga mfundo ku Amsterdam akuyenera kulimbikitsa makampani okopa alendo kuti asonkhane, kulimbikitsa mgwirizano pakati pa anthu wamba ndi mabungwe komanso kufunafuna mgwirizano pakati pamagulu kuti athandizire kusintha komwe kukufunika kuti malo okopa alendo azikhala athanzi.
Tourism, ikayendetsedwa bwino, imapereka chilimbikitso chodabwitsa kwa anthu omwe ali nawo. Chifukwa chake ndikupempha opanga mfundo za Amsterdam kuti azigwira ntchito limodzi ndi zokopa alendo, osati zotsutsana nazo. Kusawongolera bwino ndi chiwanda, mdani, osati zokopa alendo ndi kukula kwake
ZOMWE MUNGACHITE PA NKHANIYI:
- During my career, I have seen cities utilizing the full benefits of tourism and seeing it as an opportunity not only to contribute to the economic well-being of its citizens, but also as a powerful tool for engaging and interacting with other cultures.
- Such cities rely more on emotions and less on fact, but more seriously and, typical of the populists politics and tactics, appeal to anger and fear, in this case tourism and anything that is different and foreign becomes the enemy.
- Tourism, like any grand human activity, that has grown in an impressive manner in the last 70 years, has a downside to it, but that should never distract us from the opportunities it offers, when well managed, to make this world a better place.
