International Coalition of Tourism Partners and World Tourism Forum Lucerne join forces

HAWAII, USA; BRUSSELS, Belgium; VICTORIA, Seychelles; BALI, Indonesia – The International Coalition of Tourism Partners (ICTP) and the World Tourism Forum Lucerne (WTFL) today agreed to collaborate to promote the Forum’s commitment to a sustainable travel and tourism future by creating a bridge between today’s leaders and the next generation.

WTFL is the leading platform for strategic thinking on future management of the sector and for developing the next generation of managers for the industry. Since 2009, it has been identifying innovative pathways to respond to the strategic challenges facing the travel and tourism industry. It is dedicated to learning from the successes of the past to better identify the skills and mind-set required for the leaders of tomorrow.

A major issue since its inception has been to promote sustainability – economic, social, and environmental – as a key element of management thinking and decision making. This is where it so clearly intersects with the core philosophy of ICTP to encourage green growth and quality across the travel and tourism value chain.

Martin Barth, the General Manager of WTFL, said: “We are pleased to add ICTP to our growing list of partners who share our vision of helping to mold a new generation of talent capable of responding dynamically to the challenges of a modern hyper-connected world. We are also keen to advance the green growth and quality dimension with ICTP linking with our own sustainability ethos.”

Professor Geoffrey Lipman, President of ICTP, who will chair a special Think Tank of industry leaders during the Forum added: “The great value of WTFL is its proven capacity to seamlessly mix top government and industry executives with academia and young talent in a relaxed, entertaining, yet productive way. We look forward to helping to extend its outreach with destinations and their stakeholders around the world.”

The third World Tourism Forum Lucerne will take place from April 17 to 19 with strategic focus on global shift, green growth, talents, and new marketing.

Keynote speakers will include Taleb Rifai, Secretary General, UNWTO; Marthinus van Schalkwyk, Minister of Tourism, Republic of South Africa; Michael Frenzel, CEO, TUI and Chairman, WTTC; Christopher Rodrigues, Chairman, VisitBritain; Gerald Lawless, Executive Chairman, Jumeirah Group; Reto Wittwer, President and CEO, Kempinski; Martin Craigs, CEO, PATA.

For information on attending WTFL 2013, please see www.wtflucerne.org

ZOKHUDZA ICTP

International Coalition of Tourism Partners (ICTP) ndi mgwirizano wapadziko lonse woyendera ndi zokopa alendo omwe adzipereka ku ntchito zabwino komanso kukula kobiriwira. ICTP imagwirizanitsa madera ndi omwe akukhudzidwa nawo kuti agawane mwayi wabwino ndi wobiriwira kuphatikizapo zida ndi zothandizira, kupeza ndalama, maphunziro, ndi chithandizo cha malonda. ICTP imalimbikitsa kukula kwa kayendetsedwe ka ndege, kuwongolera njira zoyendera, misonkho yogwirizana, komanso kusungitsa ndalama pantchito. ICTP imathandizira zolinga za UN Millennium Development Goals, Global Code of Ethics for Tourism Organisation ya UN World Tourism Organisation, ndi mapulogalamu osiyanasiyana omwe amathandizira. ICTP ili ndi mamembala opitilira 100, kuphatikiza: Anguilla; Aruba; Australia; Bangladesh; Belgium, Belize; Brazil; Canada; Caribbean; China; Croatia; Cyprus; Ecuador; Egypt; Zilumba za Falkland; (The) Gambia; Georgia; Germany; Ghana; Greece; Grenada; India; Indonesia; Iran; Italy; Yordani; Kenya; Korea (South); La Reunion (French Indian Ocean); Malawi; Malaysia; Mauritius; Mexico; Morocco; (The) Netherlands; Nicaragua; Nigeria; Zilumba za Kumpoto kwa Mariana (USA Pacific Island Territory); Romania; Sultanate wa Oman; Pakistan; Palestine; Philippines; Portugal; Rwanda; Seychelles; Sierra Leone; South Africa; Sri Lanka; St. Eustatius (Dutch Caribbean); St. Kitts; St. Lucia; Sudan; Swaziland; Tajikistan; Tanzania; Trinidad ndi Tobago; UAE; Uganda; USA; Yemen; Zambia; ndi Zimbabwe.

Kuti mudziwe zambiri, pitani ku: www.tourismpartners.org.