NEW YORK - Barilla, m'modzi mwamakampani apamwamba azakudya ku Italy, akubweretsa moyo weniweni wa ku Italy ku New York City nthawi yonse ya masika ndi chilimwe ndi zochitika zingapo zothandizira "festa Italiana." Chikondwerero cha chikhalidwe cha ku Italy chikuyamba ndi "Kulawa kwa Casa Barilla - Chikondwerero cha Chochitika Chowona Chakudya cha ku Italy," kumene Barilla amabweretsa zokometsera zaku Italy ku FIAT Gallery pa 18 Wooster Street m'dera la SoHo ku Manhattan pa April 28 ndi May 1, 2011. .
FIAT Gallery ndi kopita kwa alendo kuti adzilowetse mumtundu wa FIAT ndi chikhalidwe chowonetsa mitundu ya Pop, Sport, Lounge ndi Cabrio ya Fiat 500 (Cinquecento) yatsopano. Barilla adagwirizana ndi mtundu wa FIAT kuti abweretse kukoma kowonjezera kwa Italy ku zochitika za Gallery - zomwe ndi zaulere komanso zotseguka kwa anthu. Chief Chef wa Barilla, Lorenzo Boni, pamodzi ndi gulu la zophika, akonza zakudya zosavuta, zowoneka bwino za ku Italy zokhala ndi zosakaniza zapamwamba kwambiri.
"Chizindikiro cha FIAT ndi chizindikiro cha Italy yamakono ndipo chimaphatikizapo makhalidwe ambiri a ku Italy omwe Barilla amawakonda," anatero Eugenio Perrier, Mtsogoleri Wotsatsa wa Barilla, America. "Monga momwe Barilla amalimbikitsira kubweretsa chakudya chachikhalidwe cha ku Italy kwa ogula, Fiat Cinquecento ndi chitsanzo cha chikhalidwe cha ku Italy komanso zamakono. Barilla ndiwonyadira kubweretsa ku Italy pang'ono ku US. "
Barilla ndi mtundu wa FIAT apitiliza kuyanjana chaka chonse ndikuwonjezera ogula kuti athandizire festa Italiana yomwe imafika pachimake ndi "Casa Barilla" kuyambira Seputembara 13-16. Casa Barilla, malo opitilira 14,000 masikweya mapazi kuti akhazikitsidwe ku Central Park, aphatikiza zochitika za ana, makalasi ophika, masemina a moyo, zokoma ndi zina zambiri. Chikondwerero chotalikirachi cha chakudya ndi chikhalidwe cha ku Italy chikuphatikizanso thandizo la Barilla pa konsati ya Andrea Bocelli Live ku Central Park pa Seputembara 15, 2011.
"Chitaliyana" chowona chidzawonetsedwa chaka chino ndipo Barilla akupatsa anthu okhala mumzinda wa New York mwayi wowona," adapitilizabe Eugenio Perrier wa Barilla.
ZOMWE MUNGACHITE PA NKHANIYI:
- The FIAT Gallery is a destination for visitors to immerse themselves in the FIAT brand and culture displaying the Pop, Sport, Lounge and Cabrio versions of the new Fiat 500 (Cinquecento).
- Barilla and the FIAT brand will continue to partner throughout the year with additional consumer activations in support of a festa Italiana which culminates with “Casa Barilla”.
- Barilla, one of Italy’s top food companies, is bringing the authentic Italian lifestyle to New York City throughout the spring and summer with a series of events in support of “a festa Italiana.
