Italy imawononga ndalama kukopa alendo odzaona malo pamene mavuto akukulirakulira

ROME - Italy idakhazikitsa kampeni yotsatsa ma euro miliyoni 10 ($ 13 miliyoni) Lachiwiri kuti akope alendo odzaona pomwe mavuto azachuma akuyambitsa imodzi mwamafakitale akulu kwambiri ku Mediterranean.

Ngalande za ku Venetian, mabwinja aku Roma komanso zaluso zaluso zaku Italy za ku Renaissance zakopa anthu kwanthawi yayitali koma kuchepa kwachuma komanso kuchepa kwa ndalama zakunja kudapangitsa kuti ndalama zokopa alendo zigwe mu 5, wamkulu wa zokopa alendo Matteo Marzotto adatero.

Kutayika kumeneku kwa ma euro pafupifupi 4 biliyoni kumasuliridwa kukhala 0.3 peresenti kugwa pazachuma chapakhomo, adatero. Tourism imapanga pafupifupi 11 peresenti ya GDP, ndipo imagwiritsa ntchito anthu aku Italy pafupifupi 3 miliyoni, zomwe zimapangitsa kuti ikhale imodzi mwamagawo akulu kwambiri ku Italy.

Kuneneratu za zovuta zambiri patchuthi cha Isitala komanso chilimwe chosadziwika bwino, a Marzotto Lachiwiri adavumbulutsa kampeni yotsatsa yapadziko lonse lapansi, yoyamba m'zaka zitatu, kuti ipindulenso alendo omwe akumana ndi zovuta.

"Tili mkati mwankhondo," a Marzotto, yemwe ndi wamkulu wa bungwe loona za alendo ku ENIT, adauza atolankhani. Ngakhale kuti nyengo yachisanu imakhala yabwino, tikuyembekezera mavuto pa Isitala.

Miyezo ya zokopa alendo ikuyembekezeka kukhalabe yokhazikika kapena kutsika mu 2009, adatero.

Wotchedwa "Italia Much More," kampeni yatsopanoyi ikuphatikiza mawayilesi apawayilesi a 15-, 30- ndi 60-wachiwonetsero owonetsa alendo omwe ali ndi Colosseum kapena Venice's Grand Canal, kapena kukhumudwa ndi zowoneka bwino za ku Italy monga magombe osawonongeka komanso malo otsetsereka.

"Italy ikufunika kampeni yopitilira momwe anthu amaganizira kale," atero a Marzotto, ponena kuti mzinda wa Venice wokha womwe uli m'mphepete mwa nyanja umakopa alendo ochuluka m'chaka chimodzi mofanana ndi dera lonse la kumwera kwa Italy.

"'Italia Much More' amatanthauza zowoneka bwino kwambiri, kusochera ku Italy, kuwona momwe timakhalira moyo waku Italy."

Zotsatsazi zidzawonetsedwa pawailesi yakanema m'misika yayikulu ya alendo ku Italy - Germany, Austria, Switzerland, Britain, United States ndi Canada.

Kampeniyi ikuwonetsa njira yatsopano yoyendera zokopa alendo ku Italy, yomwe Marzotto adayitsutsa m'mbuyomu chifukwa imayendetsedwa ndi malonda ambiri am'deralo kapena am'deralo omwe amapikisana wina ndi mnzake chifukwa cha kampeni yogwirizana yapadziko lonse lapansi yokopa alendo.

Italy ili ndi malo ambiri a UNESCO World Heritage Sites kuposa dziko lina lililonse koma mabungwe azokopa alendo adandaula kuti mpikisano wake ukutsika.

Vuto la zinyalala ku Naples lomwe lidatchuka kwambiri kumayiko ena komanso kutha kwa onyamula dziko la Alitalia chaka chatha kwadzetsanso chidwi pamakampaniwo.