ITB Berlin 2009 ikuwonetsa mphamvu zake

ITB Berlin, yomwe ikuchitika kwa nthawi ya 43 kuchokera pa Marichi 11-15, 2009, idasungitsidwa kwathunthu kuyambira February ndipo ikunena kuti ziwonetsero zakhala zokhazikika pamlingo wa chaka chatha. Makampani owonetsera 11,098 (2008: 11,147) ochokera kumayiko 187 adzalandira maholo a 26, okonzedwa motengera malo komanso malinga ndi gawo la malonda okopa alendo omwe amaimira. Dr. Göke, mkulu woyang'anira ntchito ku Messe Berlin anati: “Kukayikakayika kochuluka m'gululi kumapangitsa kuti msika wapamwambawu ukhale wofunika kwambiri kuposa kale lonse. "Onse omwe akutenga nawo gawo pamsika uno akuyembekezeka ku Berlin Exhibition Grounds. Sizinthu zokhazokha zomwe zikuwonetsedwa pano, awa ndi malo okambitsirana za njira zomwe ziyenera kutsatiridwa panthawi zovuta. Koposa zonse ndi malo omwe bizinesi imakambitsirana pamlingo wapadziko lonse lapansi. Pokhala ndi opitilira magawo atatu mwa anayi a owonetsa komanso opitilira 35 peresenti ya alendo ake amalonda ochokera kumayiko ena, ITB Berlin idakali mtsogoleri wosatsutsika wamakampani oyendera padziko lonse lapansi.

Panthawi yomwe bajeti imakhala yocheperako, ITB Berlin ikuwonetsa mwayi wake wampikisano mokwanira ndi mitundu yomwe ilibe yofanana kulikonse. Owonetsa bwino, owonetsa padziko lonse lapansi akuyimira mndandanda wonse wamtengo wapatali wamakampaniwa. ITB Berlin ndipamene owonetsa ndi alendo ochita malonda angapeze chithunzi chosiyana kwambiri cha momwe makampani oyendayenda padziko lonse akuyendera popanda kuyenda mtunda wautali. Kukhalapo kwa nduna zokopa alendo zokwana 120 zochokera padziko lonse lapansi kumapangitsa kuti azilumikizana kwambiri ndi andale komanso kumapereka mwayi wokambirana za momwe chuma chilili ndi anthu omwe ali ndi udindo. Nduna ya Zachuma ku Germany zu Guttenberg atsegula mwalamulo ITB Berlin madzulo asanayambe chiwonetserochi.

Chigawo cha Partner RUHR.2010

Metropolis ya Ruhr, yomwe yasankhidwa kukhala Capital of Culture 2010 ku Europe, iwonetsa mbali zambiri zomwe ingapereke alendo ku Hall 8.2 ku ITB Berlin: ma projekiti 150 ndi zochitika 1,500. Izi ziphatikizapo "Tsiku la Nyimbo," pamene okonda kuyimba 300,000 adzaimba nawo nyimbo, ndi tsiku limene A 40, msewu waukulu wodutsa m'chigawo cha metropolitan, udzatsekedwa kwathunthu ndipo m'malo mwake udzakhala bwalo lamilandu. luso ndi chikhalidwe. Pamodzi ndi madera ena ndi mizinda, RUHR.2010 idzakhala ndi malo a 400-square-mita kuti iwonetsere za chikhalidwe cha mafakitale, malo osungiramo zinthu zakale, zikondwerero, ndi masewera. Duisburg Philharmonic idzakhala ikuchita, Shrek kuchokera ku MoviePark ku Bottrop ndi wojambula Horst Wackerbarth ndi kama wake wofiira angapezeke pa choyimilira. Alendo azithanso kuyang'ana dera lamzindawu pogwiritsa ntchito matebulo, ma kiosks, ndi zowonera za 3-D kapena poyang'ana maso a mbalame.

Owonetsa atsopano ndi zowonetsera zazikulu

Mtundu watsopano kwambiri padziko lonse lapansi, Kosovo (Hall 3.2), ukhala m'modzi mwa owonetsa atsopano chaka chino. Mahotela angapo akuwonekera koyamba ku ITB Berlin 2009, kuphatikiza Bahia del Duque (Teneriffe) ndi Gran Hotel Valentin Imperial Maya (Cancún). Pambuyo poyambitsa bwino chaka chatha, gawo la Economy Accommodation ku Hall 4.1 lakulanso ndikuwonetsa owonetsa atsopano asanu ndi limodzi apadziko lonse lapansi: Alzaytuna Resort (Egypt), Broadway Hotel/Hostel (Egypt), superbude Hotel Hostel lounge (Hamburg), 50 plus Hotels Germany. , JJW Hotels ili ku France, ndi Hostelworld.com (likulu ku Ireland, malo padziko lonse lapansi). Zina mwa zonyamulira zomwe zikuwonekera koyamba ndi Eurostar (Hall 18) ndi Gulf Air (Hall 22), komanso makampani apanyanja Amadeus Waterways ndi Premicon Line (Hall 25), ndi zoo ziwiri za Berlin, Zoologische Garten Berlin ndi Tierpark Berlin- Friedrichsfelde akuimiridwanso (Hall 14.1).

USA imayimiriridwa kwambiri ku ITB Berlin: New York ndi Florida akutenga malo akulu owonetsera chaka chino. Chigawo chatsopano chakhazikitsidwa chomwe chili ndi, mwa zina, zovina za anthu aku America.

Maulendo azikhalidwe akuwoneka kuti akufunikanso kukula. Culture Lounge ku Hall 10.2 yakula kukula ndipo imapereka tsatanetsatane wa ziwonetsero, zikondwerero, makonsati, ndi zopereka zazikulu. The Palace of Arts, Hungary, GOP Entertainment Group yaku Germany, ndi Vienna Summer of Opera, Austria akuwonetsa koyamba. Istanbul imayimiridwa payokha ngati Capital of Culture 2010. Pafupi ndi Book World, kampani yosindikiza Travel House Media ikuwonetsa chiwonetsero chachikulu, pamene owonetsa atsopano a Stiefel Digitalprint GmbH ndi Geo Institut amamaliza maulendo angapo oyendayenda, kuyenda. mabuku, mabuku oyendera maulendo, ndi mapu oyendera alendo.

Kuwonetsa nthawi yofunika kwambiri m'mbiri padzakhala chiwonetsero chamutu wakuti "Zaka 20 Pambuyo pa Kugwa Kwa Khoma - Kusintha Kwa nkhope ya Berlin."

Kubwerera patatha zaka zingapo kulibe

Patapita nthawi yaitali, mayiko angapo akubwerera ku Berlin kukalimbikitsa zokopa alendo ndi malo awo. Akuphatikizapo Malawi (Hall 20), Gabun (Hall 4.1) ndi Bahrain (Hall 23). Turkmenistan ndi Tajikistan abwereranso, ndipo ali mu Hall 26, pomwe mawonedwe a Vietnam ndi Thailand ali ndi owonetsa atsopano. Ndege yovomerezeka yaku China imayimiridwa payokha koyamba.

Mu 2009, ku Middle East kunanenanso kuti ntchito zokopa alendo zikupitilirabe. Emirates ya Abu Dhabi ndi Qatar tsopano ali ndi zokopa ndi malo ochulukirapo. Kwa nthawi yachiwiri, ndege ya Emirates ikubweretsa mawonekedwe ake ochititsa chidwi, ngati dziko lapansi, ku Berlin.

Zowonjezera komanso zotsatsa zambiri

Hall 25 tsopano yakhala malo okhazikika omwe mungapezeko oyendetsa maulendo a pa intaneti, ndipo awa ndi malo ena kumene ITB Berlin ikupitiriza kukula, makamaka ndi owonetsa padziko lonse lapansi. Mwa mayina atsopano omwe akupezeka pano ndi Unister, hosteras spa ndi belocal. Owonetsa ambiri atsopano, ang'onoang'ono, komanso otsogola atha kupezeka mu gawo la Travel Technology ku Hall 6.1.

ITB Berlin Employment Exchange ku Hall 5.1 yawonjezekanso kukula, ndi opereka ambiri. Ku ITB CareerCenter, alendo ali ndi mwayi kwa nthawi yoyamba kukumana ndi oimira antchito amakampani akuluakulu okopa alendo. The YOURCAREERGROUP ikuwathandiza kuti azilumikizana ndi The Rocco Forte Collection, Marché Restaurants Deutschland GmbH, Robinson Club, HRS - Hotel Reservation Service, Kempinski Hotels, Vamos Eltern-Kind-Reisen, Enterprise Rent-A-Car, DERTOUR, ndi makampani ogwirizana nawo. kuchokera ku gulu la Rewe, A-ROSA Resorts ndi DEHOGA Berlin. "MeerArbeit," ntchito ya Federal Labor Agency, Suhl, ndi mnzake watsopano pachiwonetserocho, akuwonetsa kwa nthawi yoyamba ndikuthandizira ofuna ntchito kuti alumikizane ndi pafupifupi makampani onse oyenda panyanja. Mwachitsanzo, AIDA ndi academy yake yophunzitsira, A-ROSA, Columbia Ship Management (monga MS Europa) ndi njira yotumizira ya Peter Deilmann angapezeke pano.

Mwanzeru nsanja mudziwe

Kuphatikiza pazowonetsa zake zonse komanso zowoneka bwino, ITB Berlin imakhalanso ndi gawo lotsogola ngati gwero lazidziwitso. Imakhazikitsa msonkhano waukulu kwambiri komanso wofunikira kwambiri ku Europe, womwe umakhala ndi anthu opitilira 10,000 ochokera padziko lonse lapansi. Msonkhano wa ITB Berlin umapereka mayankho kuzinthu zambiri zovuta zomwe makampani akukumana nazo. Chaka chino, pulogalamuyi ili ndi mitu yayikulu 80 ndi olankhula 250. Kuphatikiza apo, ndi ITB Business Travel Days, ITB Berlin imapereka chidwi kwambiri pazamalonda oyendayenda. Pachitukuko china chatsopano, ITB Business Travel Forum ikuphatikiza mitu ya MICE ngati zinthu zosiyana pazantchito zake.

Mavuto omwe akukhudza misika yayikulu komanso mtengo wamafuta

Mavuto azachuma amadzetsa mafunso ambiri ndipo ndiye cholinga chazokambirana ndi mafotokozedwe ambiri. Pa ITB Future Day, Prof. Dr. Norbert Walter, katswiri wa zachuma ku Deutsche Bank, adzasanthula zochitika zachuma ndi zotsatira za malonda oyendayenda. Mwambowu ukhala ndi kuwunika kwamavuto ndi njira zothetsera vuto lomwe likukhudza misika yayikulu, malinga ndi malingaliro a akatswiri amisika yazachuma, ogulitsa mahotela, ndi mahotela. UNWTO, komanso maulosi onena za mmene anthu amayendera padziko lonse komanso mmene adzayendere m’tsogolo monga mmene akatswiri a zam’tsogolo amaonera. Patsiku la ITB Aviation Day, ofufuza adzawona momwe makampani oyendetsa ndege akukhudzira misika yayikulu. Nkhani zina zofunika kwambiri ndi kutsika kwamphamvu kwa anthu, kuteteza nyengo, komanso mitengo yamafuta ndi mzimu woyendetsa ndege. Pa ITB Future Day, zotsatira za kukwera kwa mitengo ya mafuta pakuyenda momasuka zidzafufuzidwa ndi anthu otsogolera omwe akuimira mitundu yosiyanasiyana ya zoyendera.

Zochita zamabizinesi okhazikika: Tsiku la ITB Corporate Social Responsibility Day

Tsiku la ITB Corporate Social Responsibility Day likuyamba ku ITB Berlin Convention. Pankhani yokhudzana ndi zokopa alendo, CSR sikuyesera kukhala yapamwamba koma ndikofunikira kuti zinthu ziyende bwino pazachuma komanso kupikisana kwamakampani. Kafukufuku woyamba wathunthu wa CRS ukuperekedwa mogwirizana ndi GfK. Imalongosola zomwe makasitomala amamvetsetsa ndi nthawi ino, kuchuluka kwa omwe ali okonzeka kulipira, ndi njira za CSR zomwe zingabweretse kusintha kosatha kwamakampani. Cholinga chake chidzakhala pazochitika zenizeni komanso masomphenya amtsogolo. Kuphatikiza pa zitsanzo zamachitidwe abwino ochokera m'magawo ena, padzakhalanso malingaliro enieni amomwe mungagwiritsire ntchito CSR kumakampani azokopa alendo. Kuphatikiza apo, mapepala ambiri pamutu wa "CSR mu Tourism" adzaperekedwa ku Hall 4.1 ndi 5.1 komanso ku ICC Berlin. Zochitika zonse zokhudzana ndi mutu wa CSR ku ITB Berlin 2009 zitha kupezeka mu pulogalamu yosindikizidwa, yomwe imapezeka pa Exhibition Grounds.

ITB Tourism ndi Culture Day

Kwa nthawi yoyamba, Msonkhano wa ITB Berlin udzaphatikizapo magawo angapo osonyeza momwe zokopa alendo ndi chikhalidwe zingagwirizanitsire pamodzi ndikugwiritsidwa ntchito. Kutsogolera pa tsiku latsopanoli la zochitika, ndi RUHR.2010, dera lovomerezeka lothandizira la ITB Berlin 2009. Maphunziro awiri apadera adzaperekedwa: bungwe lofufuza zokopa alendo Deutsche Gesellschaft für Tourismuswissenschaft (DGT eV) lidzapereka zomwe zapeza pa kafukufuku wake. "Culture and Tourism". Kafukufuku wina wotsimikiziranso amasanthula kufunikira kwa mfundo zazikuluzikulu za chikhalidwe pamene anthu akupanga zisankho zapaulendo.

Zatsopano zamakampani: PhoCusWright@ITB Berlin

Msonkhano waukadaulo wapaulendo PhoCusWright@ITB Berlin uwonetsa njira zogwiritsira ntchito ukadaulo kuti tipambane m'magawo oyendera, zokopa alendo, komanso ochereza. Ma social media tsopano ndi chinthu chofunikira kwambiri pamakampani. Mabulogu, zopangidwa ndi ogwiritsa ntchito, YouTube, Facebook, Google Connect, ndi Twitter ndi mawu osakira pano. Pulogalamu yamasiku awiriyi idapangidwa ndi PhoCusWright, ofufuza odziwika padziko lonse lapansi komanso alangizi ochokera ku USA omwe amagwira ntchito zapaulendo. Pankhani zazikuluzikulu zingapo, matebulo ozungulira akuluakulu, zoyankhulana ndi CEO, komanso mafotokozedwe achidule a "Five Minutes of Fame", PhoCusWright@ITB Berlin ipereka chidziwitso chokwanira pazatukuko, zatsopano, ndi ntchito zatsopano. Ndi ambiri omwe atenga nawo mbali, PhoCusWright Bloggers Summit yomwe idakhazikitsidwa bwino chaka chatha tsopano ikulowa mugawo lake lachiwiri: pa Marichi 11 olemba mabulogu ochokera kumakampani oyendayenda azikambirana zomwe zikuchitika. Padzakhala zokambirana zaulere zomwe zikuwonetsa mbiri yamilandu yambiri, yofotokoza zinthu monga kugawikana ndi kuphatikiza m'malo ochezera a pa Intaneti, Twitter, ndi search engine optimization (SEO).

Othandizira atsopano komanso mitu yatsopano

Woyambitsa komanso mkonzi wamkulu wa magazini yachipembedzo Monocle, Tyler Brûlé, wakopa chidwi chachikulu ndi zolosera zake ndi zomwe amachita pankhani ya maulendo, zokopa alendo, ndi moyo. Wodziwika bwino komanso wodziwika padziko lonse lapansi ndi amene adzakhale wokamba nkhani pa Destination Forums, komwe adzakambitsirane za kukhathamiritsa kopita kumizinda.

Kuyenda kosasunthika komanso zokumana nazo zenizeni ndizofunikira kwambiri pamakampaniwa, ndipo tsiku latsopano la ITB Indigenous Day liziwonetsa mochititsa chidwi. Anthu opitilira 370 miliyoni okhala m'maiko makumi asanu ndi anayi padziko lonse lapansi. Komanso kusiyanasiyana kwa malo, malo awo komanso madera awo amapereka zikhalidwe zosiyanasiyana. Ichi ndi chida chambiri, chomwe atha kugwiritsa ntchito kuti apindule nawo pazokopa alendo. Tsiku la ITB Indigenous likuyimira gawo latsopano la ITB Berlin ndipo limaperekanso zina zatsopano.

Infotainment ndi zopezeka kwa anthu wamba

Pamapeto a sabata, ITB Berlin imapatsa anthu onse malingaliro patchuthi chawo chotsatira. Chilungamocho chidzawalimbikitsa kuti aganizire za tchuthi chawo chomwe chikubwera ndi mawonetsero ambiri, zochitika zambiri, zochitika zomwe angachite nawo, nawonso, ndi zophikira. Tikiti yolandirira ku ITB Berlin imapatsanso mwayi alendo onse kutenga nawo gawo pampikisano waukulu. Mzere wong'ambika umakhala ngati tikiti yojambula ndipo uyenera kuikidwa m'bokosi lomwe laperekedwa kaamba ka izi ndi siteji ya Hall 4.1. Mphotho zopitilira 100 zokhala ndi mtengo wopitilira ma euro 50,000 zilipo kuti zipambane.

Masiku otsegulira anthu, mitengo, zambiri

Alendo opita ku ITB Berlin ikatsegulidwa kwa anthu onse Loweruka ndi Lamlungu, Marichi 14 ndi 15, 2009, atha kupeza matikiti awo olandirira kuchokera kunyumba zawo zabwino pamtengo wotsika (12 m'malo mwa ma euro 14) mpaka Marichi 15. , 2009 powagula pa intaneti pa www.itb-berlin.de/eintrittskarten. Matikiti a ITB Berlin amapezekanso m'malo onse ogulitsa matikiti a S-Bahn ndipo, kuyambira pano, kuchokera kwa onse ogulitsa matikiti pa S-Bahn. Kuti muwongolere ulendo wopita ndi kuchokera kuwonetsero komanso maulendo ena pamayendedwe apagulu, tikiti yatsiku ya VBB, yodula ma euro 6.10 (Berlin AB), ikulimbikitsidwa.

Mtengo wololedwa ku ITB Berlin kumaofesi amatikiti a chilungamo ndi ma euro 14. Ana mpaka zaka 14 limodzi ndi makolo amaloledwa kwaulere. Ana akusukulu ndi ophunzira atha kupeza matikiti otsika okwera ma euro 8 kuchokera kumaofesi amatikiti pamwambowo. ITB Berlin imatsegulidwa tsiku lililonse kuyambira 10:00 am mpaka 6:00 pm.

Zolemba zaposachedwa pa intaneti

Kusindikiza, zomvera, ndi makanema, komanso zofalitsa zatsatanetsatane zitha kupezeka pa www.itb-berlin.com pansi pa Press Service / Press Releases. Si zithunzi zokha za atolankhani zomwe zitha kutsitsidwa patsamba lino (Press Service/Photos) komanso zinthu zawailesi ndi zomveka zomveka zoyenera kuulutsidwa (Press Service/Radiyo & TV), komanso makanema ogwiritsa ntchito mopanda malire. Zithunzi za TV kudzera pa ATM kapena pa BetaSP kudzera mwa mthenga zizipezeka kuyambira 11:00 am Lachiwiri, Marichi 10, 2009 kuchokera ku: www.tvservicebox.de. Lumikizanani ndi: Marco Böttcher, Atkon TV-Service GmbH, telefoni: +49 (0)030/347474-375, imelo: [imelo ndiotetezedwa].

Kuyambira pa Marichi 15 kupita mtsogolo, pansi pa "Zofalitsa" mutha kupeza malipoti atsiku ndi tsiku okhudza chilungamo komanso zolemba zapadera za ITB Berlin. Izi ziphatikizanso ndime zazifupi zonena za "mbali zowoneka bwino" ndi nkhani zazifupi zankhani.