Chiwonetsero chomwe chikubwera cha ITB Berlin 2024 chikhala chikupereka nsanja yayikulu kwambiri mpaka pano yopezera mayankho aukadaulo a Travel Technology okhala ndi mutu watsopano wakuti 'Tengani Ukatswiri Woyenda Pansi pa Gawo lotsatira. Pamodzi.' Mwambowu uli ndi nthumwi zochokera m'maiko opitilira 30 m'maholo asanu, ndipo eTravel Stage yomwe imadziwika kwambiri idzakopanso chidwi ndi mndandanda wamagulu, zokamba zazikulu, ndi maphunziro.
Ntchito zokopa alendo nthawi zonse zakhala zikuyendetsedwa ndi kusintha komanso zatsopano, zomwe zimapangitsa kukhala zosadabwitsa kuti Tekinoloje Yoyenda gawo adzakhala kamodzinso udindo wotchuka pa ITB Berlin 2024, kuyambira pa Marichi 5 mpaka Marichi 7.
Chiwonetsero chamalonda chapaulendo chikhala ndi opitilira 30 padziko lonse lapansi omwe akuwonetsa zinthu zawo zatsopano ndi malingaliro awo m'maholo asanu (5.1, 6.1, 7.1c, 8.1, ndi Hall 10.1, monga kale).
Owonetsa pamwambowu akuphatikizapo atsogoleri okhazikika amakampani ndi oyambira omwe akubwera, omwe amafotokoza mbali zonse zaukadaulo waukadaulo. Ena mwamakampani omwe atenga nawo gawo ndi Amadeus, Sabre, Bewotec, ICEX España, Business Iceland, ndi Business France. Chochitikacho chimakhala ndi malo odzipatulira okonda ukadaulo kuti agawane chidziwitso, monga Travel Tech Café ndi Travelport ku Hall 5.1, komanso Travel Lounge ku Hall 6.1.
Ndondomeko zosiyanasiyana za zochitika pa eTravel Stage ku Hall 6.1, zomwe zikuwonetsa zatsopano za AI ndi Digital Destination themes, komanso kuchuluka kwa omvera, zimamaliza zochitika zambiri.
Kuphunzira kuchokera kwa akatswiri a Travel Tech: ITB Berlin eTravel Stage
The ITB Berlin Convention's eTravel Stage imaphatikiza thanki yoganiza ndi fakitale yamalingaliro kukhala imodzi. M'chiwonetsero chonsecho, imakhala ngati nsanja yolankhulirana mwapadera, maulendo ochititsa chidwi, ndi zokambirana zowunikira zomwe zimayang'ana pa luso la maulendo. Opezekapo atha kuyembekezera zinthu zambiri zosangalatsa zoperekedwa ndi akatswiri odziwika muukadaulo woyendera. Nazi zina zomwe zasankhidwa:
Lachiwiri, Marichi 5, 11.15am
'Beyond the Buzz - What are the Key Technology Trends Shaping Travel' - woyang'anira Lea Jordan (woyambitsa nawo maulendo a techtalk komanso membala wa ITB Board of Experts) akulankhula ndi Mirja Sickel (VP Hospitality Distribution ku Amadeus) ndi Andy Washington (general). manejala, EMEA pa Trip.com Gulu) zokhudzana ndiukadaulo wapaulendo - ndi chiyani chomwe chili chongopeka komanso chomwe chingatheke kwenikweni?
Lachiwiri, Marichi 5, 2.30pm
Pagulu lotchedwa 'Hotel Technology Trends (kapena Hypes?) - Cutting the Noise', pokambirana ndi woyang'anira Lea Jordan, Kevin King (CEO, Shiji International), XinXin Liu (pulezidenti wa H World Group) ndi owona masomphenya amakampani ena amapereka kuzindikira muzochitika zazikulu zamakampani ochereza alendo. Oyang'anira mahotelo amatha kudziwa momwe angayendere dziko lovuta laukadaulo wamahotelo ndikuwongolera kusintha kwa digito.
Tsiku loyamba la zochitika za eTravel Stage pamsonkhanowu zimathandizidwa ndi Global Travel Tech. Kampaniyo ikuchititsanso gulu lomwe likuyembekezeredwa kwambiri ndi Skyscanner, Amadeus, Expedia Group ndi Booking.com.
Lachitatu m'mawa, 6 Marichi
Patsiku lachiwiri cholinga chake chimakhala pa Tekinoloje, Tours & Activities theme track. Zochitika zikuphatikizanso mawu ofunikira a Schubert Lou (COO, trip.com), yemwe aziwonetsa zomwe amakonda apaulendo aku China pamaulendo ndi zochitika zapadziko lonse lapansi. Kuphatikiza apo, 'Outlook for Experiences' ili ndi zomwe zapeza posachedwa pa nsanja yaukadaulo Arival, komanso zokambirana ndi osewera otsogola m'makampani, kuphatikiza Nishank Gopalkrishnan, (CCO, TUI Musement) ndi Kristin Dorsett (CPO, Viator).
Charlotte Lamp Davies (woyambitsa upangiri wa A Bright Approach): "Tekinoloje, Tours & Activities theme track ku ITB Berlin 2024 ikulonjeza m'mawa wodzaza ndi zidziwitso zochititsa chidwi komanso zopereka zabwino kwambiri za opanga malingaliro ndi osewera akulu."
Lachitatu, Marichi 6, 3.45pm
Nyimbo yatsopano ya mutu wa AI ili ndi kuyankhulana ndi Dr. Patrick Andrae (CEO, Home To Go): 'Momwe AI ikukonzanso kusaka ndi kusungitsa maulendo'. Home To Go idazindikira mwachangu zabwino za AI ndipo yaphatikizira muukadaulo wake wovuta kuyerekeza mitengo ndi kusungitsa. Ngakhale makasitomala amatha kuwona chatbot yanzeru, Dr. Patrick Andrae amatenga owonera paulendo waukadaulo woyendetsedwa ndi AI pakampani yake.
Lachinayi, Marichi 7, 10.30am
Charlie Li, CEO, TravelDaily China, aziwongolera gulu lotchedwa 'Kutenga Mfundo - Maphunziro ochokera ku Asia's Digital Frontier', pomwe osewera otsogola pamsika waku China amagawana malingaliro awo ndi zomwe awona ndi Vivian Zhou (wachiwiri kwa purezidenti, Jin Jiang International) ndi Bai. Zhiwei (CMO, Tongcheng Travel) komanso alendo ena.
Lachinayi, Marichi 7, 11.00am
'Camping imapita ku digito' - m'mawu ake ofunika Michael Frischkorn (CPO & CTO, PiNCAMP) amalankhula za momwe zinthu ziliri komanso tsogolo la msika wamisasa.
Lachinayi, Marichi 7, 2.30pm
Mutu watsopano wa Digital Destination walunjika komwe ukupita kumayiko olankhula Chijeremani. Alexa Brandau, wamkulu wa Mediamanagement, ndi Richard Hunkel, wamkulu wa Open Data & Digital Projects ku German National Tourism Board (DZT), amapereka chidziwitso pa polojekiti ya Open Data. Zokambiranazi zimayang'ananso pazatsopano zomwe zimalimbikitsa ukadaulo uwu. Opambana a DZT Thin(gk)athon akupereka yankho lawo: njira yochokera ku AI yosonkhanitsira zidziwitso kuchokera muzolemba zotsegula.
Lachinayi, Marichi 7, 4.15pm
'Pomaliza kumvetsetsa alendo: kuchokera ku khadi la alendo kupita ku chikwama cha digito' - m'mawu ake ofunika Reinhard Lanner (mlangizi wa zamaphunziro, Travel & Hospitality, Workersonthefield), akufotokoza momwe kasamalidwe koyenera ka data kumagwirira ntchito kuti mukhale ndi njira yabwino kwa alendo.
