Pambuyo pa tsiku lotsegulira, mabungwe oyendayenda padziko lonse lapansi akuyembekezera mwachidwi zina zomwe zidzachitike ku ITB Berlin 2025, ndikukhala bwino pakati pa opezekapo.
Potsindika mutu wakuti 'Mphamvu ya Kusintha imakhala pano', Msonkhano wamakono wa ITB Berlin udzayang'ananso kusintha kwa makampani. Oyankhula olemekezeka ochokera kumakampani otchuka monga Expedia, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI, ndi Ryanair adzakambirana za zovuta zazikulu ndi mwayi woperekedwa ndi msika wosinthika.
ITB Berlin 2025 idatsegulidwa Lolemba madzulo ndi gala yochititsa chidwi ndi dziko lokhalamo Albania. Ndi owonetsa oposa 5,800 ochokera kumayiko 170 ndipo opezekapo akuyembekezeka kufika 100,000 chizindikiro, ITB Berlin ndiye chiwonetsero chachikulu kwambiri padziko lonse lapansi chazamalonda. Ngakhale mavuto azachuma komanso azachuma atayamba kuchepa chifukwa cha mliriwu, ntchito yokopa alendo ili pachiwopsezo chokhazikika. Meya Olamulira ku Berlin a Kai Wegner adayamikira zokopa alendo ngati njira imodzi yabwino yothanirana ndi tsankho komanso kudzipatula. Dr. Mario Tobias, Mtsogoleri wamkulu wa Messe Berlin GmbH, adalongosola zokambirana za chikhalidwe monga dalaivala wofunikira pakupita patsogolo kwapadziko lonse. Prime Minister waku Albania, Wolemekezeka Edi Rama, adalonjeza alendo omwe adzabwera kudzachereza alendo, omwe adadziwika kale kuti: "Albanity".
Ndili ndi magulu azikhalidwe, kuvina ndi nyimbo zamasiku ano, kuphatikiza zopereka za ku Albania ku European Song Contest, gululi lidayang'ana malo, mizinda ndi mwayi woyendera alendo adzikolo kumadzulo kwa Balkan.
Tobias adayamikira chiwonetsero chamalonda komanso mgwirizano wa ITB Berlin Convention ngati malo oyamba ochitira zokambirana ndikuwonetsa zatsopano ndi zomwe zikuchitika mu gawo lazokopa alendo padziko lonse lapansi. Mawu a 2025 ndi "Dziko Loyenda Limakhala Pano."
Prime Minister waku Albania adati dzikolo lasintha kuchoka pamwala wobisika kukhala gawo lalikulu pantchito zokopa alendo munthawi yochepa kwambiri. Iye anagogomezera mwambi wakuti banja la ku Albania ndi la “Mulungu ndi mlendo wawo,” zimene zimasonyeza kuti chikhalidwe cha kwawoko n’chochereza alendo. Rama anatchula lingaliro limeneli kuti “Albanity,” kugwirizanitsa dzina la mtunduwo ndi lingaliro la kuchereza alendo. Pamodzi ndi Saudi Arabia ndi Qatar, Albania yakwera kwambiri pakukula kwa zokopa alendo, "ngakhale popanda FIFA World Cup kapena Mecca," adatero. Adavomereza alendo aku Germany chifukwa chokonda kukhala nthawi yayitali komanso kuwononga ndalama zambiri pazakudya ndi zakumwa poyerekeza ndi mlendo wamba.
Poganizira mmene zinthu zilili padziko lonse, meya wolamulira wa Berlin anatsindika mfundo yakuti ufulu, kusiyanasiyana, ndi kumasuka zikuimira “zochuluka osati kungochita zinthu mwachisawawa.” Ananenanso kukhutitsidwa kwake ndi kukwera kosalekeza kwa ziwerengero zokopa alendo, ponena kuti zomwe zikuchitika ku Berlin zikuyendanso bwino, makamaka mmwamba. Wogwirizanitsa ntchito zokopa alendo m’boma la Federal Government, a Dieter Janecek, ananena kuti dziko la Germany, lomwe nzika zake zimadziwika kuti “akatswiri apaulendo,” lili ndi udindo waukulu woonetsetsa kuti kuyenda kusakhale mbali ya carbon.
