ITB China ku Shanghai imati: "Zinali zopambana!"

ITB China 2018 inatha. Poyerekeza ndi mwambo wotsegulira mu 2017 malo owonetserako komanso omwe adapezekapo adakwera ndi 50 peresenti kusokoneza kuti ITB China ikupitirizabe kupambana kwake.

"Ndi makampani ake owonetsera 700 ochokera m'mayiko 80 komanso anthu 15,000 omwe atenga nawo mbali ndipo dziko la China likuyambitsa kukula kwa makampani oyendayenda padziko lonse, ITB China ikudzikhazikitsa ngati chochitika chomwe chiyenera kupezeka kwa aliyense amene akufuna kukhalapo pano. . Zotsatira zake ndi zodabwitsa poganizira kuti ndi chiwonetsero chachiwiri chokha. Ntchitoyi ndi maziko amphamvu omwe amalonjeza kukula kochulukirapo chaka chamawa ”, adatero Dr. Christian Göke, CEO Messe Berlin.

Okonza adawonjezera omwe adachititsa pulogalamu ya wogula chaka chino. Pazonse, pamwambowu panali ogula pafupifupi 800, zomwe zikuwonjezeka ndi 30 peresenti ya ogula pawonetsero wa chaka chino poyerekeza ndi 2017. Kusiyanasiyana kunalinso kwakukulu kwambiri ndi ogula aku China ochokera ku makampani osiyanasiyana 300 ku China. kuyimira mndandanda wonse wa osewera akulu kwambiri aku China. 73 peresenti ya ogula aku China Leisure, MICE ndi Corporate adachokera ku China (kunja kwa Shanghai), 24 peresenti kuchokera kuchigawo cha Shanghai ndi 3 peresenti yotsala kuchokera ku Hong Kong, Macau ndi Taiwan. Kuposa 15,000 osankhidwa omwe adakonzedweratu adakulitsa mwayi wamabizinesi a owonetsa komanso ogula. Okonza adayambitsa zatsopano ndondomeko yopambana Kusamalira bwino zosowa za owonetsa komanso ogula pogwiritsa ntchito desktop, mafoni, APP kapena Wechat.

Lu Jun, Managing Director, China Travel Group Shanghai Co., Ltd. anati: “ITB China inali yolinganizidwa bwino kwambiri ndipo inakhazikitsa miyezo yapamwamba ponena za khalidwe la owonetsa ndi ogula. Chiwonetserocho chinayambitsa chiwonetsero ndi msonkhano bwino kwambiri. Monga membala wa China National Travel Service, ndinadzimva kukhala wolemekezeka kukhala nawo pawonetsero wa chaka chino. Ndikukhulupirira kuti izi zidzakhazikitsa maziko olimba a kulumikizana kwathu kwamtsogolo ndi mgwirizano ndi anzathu apakhomo ndi akunja, zomwe tikuyembekeza kuti zibwera posachedwa ”.

Mayi Lin Yan, Wachiwiri kwa Purezidenti, Utour Group Co., Ltd: "Monga m'modzi mwa oyendetsa maulendo akuluakulu ku China tapindula zambiri kuchokera ku ITB China. Tikuyembekeza ndikukhulupirira kuti ITB China ikhala chiwonetsero chachikulu kwambiri komanso chopambana kwambiri padziko lonse lapansi. Chifukwa chomwe ITB Berlin ndiye chiwonetsero chachikulu kwambiri choyendera mpaka pano ndikuti Germany inali msika waukulu kwambiri panthawiyo, pomwe apaulendo aku Germany 70 miliyoni amapita kunja chaka chilichonse kupatsidwa anthu 80 miliyoni. Kuyambira 2016, China yakhala dziko lalikulu kwambiri padziko lonse lapansi, chifukwa chake ITB China ikuwonetsa kuthekera kwapadera. ITB China idakulitsa 50 peresenti chaka chatha ndipo chochitikacho chachitika mwachangu. Onse owonetsa ndi ogula ndi odzipereka kwambiri, makamaka ogula, zomwe zimasonyeza kuti okonzekera a ITB China amadzitamandira mozama pa msika wa China. Owonetsa adawonetsa zinthu zosiyanasiyana. ”

ITB China imayang'ana kwambiri zamakampani azokopa alendo aku China omwe ali ndi makampani apadziko lonse lapansi ndi makampani aku China omwe amakumana ndi alendo aku China amalonda. Owonetsawo anali ochokera kumayiko a 80 mpaka ku Argentina, Brazil, Chile kapena Middle East, monga UAE komanso komwe amapita ku Finland. Mtsogoleri, Mtsogoleri wa Global Sales Promotion, Pitani ku Finland anati: “Finland inali malo ochitira nawo ziwonetsero za chaka chino. Tikuyembekeza kuti mgwirizanowu ndi ITB China kulimbikitsanso udindo wathu ku China. Chaka chino dziko la Finland linaimiridwa ku ITB China ndi makampani 28 kuzungulira Finland ndi nthumwi za 45 akatswiri oyendayenda a ku Finnish. Cholinga chathu ku ITB China ndikukweza dziko la Finland ngati malo opitira chaka chonse komanso mwachitsanzo ku Finland Lakeland Region kwa apaulendo aku China. Ulendo wochokera ku China kupita ku Finland ukukula mofulumira kwambiri. Tikuyembekeza kuti izi zipitilirabe m'zaka zikubwerazi. ”

Chaka cha 2018 ndi chaka chofunikira kwambiri ku China ndi ku Europe, ITB China yakhala yogwirizana ndi EU China Tourism Year, ntchito yayikulu yomwe idayambitsidwa limodzi ndi maboma aku Europe ndi China. Chiwonetserocho chinali ndi mabwalo ochuluka a mayiko ochokera ku Ulaya konse. Kuphatikiza apo, European Travel Commission idakhala ndi chiwonetsero champhamvu pamalo owonetsera kuwonetsa malo ambiri aku Europe. Eduardo Santander, Executive Director, European Travel Commission: “Umodzi ndi mphamvu. Europe iyenera kukhalabe yopikisana ku China. Pokhapokha pothandizana kwambiri ndi akuluakulu aku China komanso kudzipereka kowonjezereka kwa gawo lazokopa alendo ku Europe pothandizira njira zotsatsira zomwe zikugwirizana ndi anthu wamba, Europe ichita bwino kulimbikitsa apaulendo ambiri ochokera ku China. Mgwirizano wamphamvu ndi ITB China utithandiza kukwaniritsa zolingazi. " Komanso mayanjano ofunikamonga gawo la ITB China ikuphatikizidwa China Tourism Association, bungwe lalikulu kwambiri lamakampani opanga zokopa alendo ku China lomwe lili ndi mamembala 4,000, the China Tourism Academy, bungwe lofufuza molunjika pansi pa China National Tourism Administration (CNTA) lomwe limayang'ana kwambiri maphunziro amakampani azokopa alendo komanso Gulu la Hotelo ya Wyndham monga bwenzi lovomerezeka la hotelo. Wyndham Hotel Group ndi imodzi mwamakampani otsogola padziko lonse lapansi ochereza alendo padziko lonse lapansi ndipo imasonkhanitsa mahotela 8,100 m'mahotelo 20 m'mayiko 78. Pofika kumapeto kwa 2017, Gulu la Wyndham Hotel linali kugulitsa mahotela 1400 ku China, ndipo zipinda zogona alendo zidafika 138,787. Gululi lakhala likukulitsa malonda omwe ali kale pamndandanda womwe amakonda, monga Wyndham Grand, Wyndham, ndi Ramada omwe adalandira mphotho.

pakuti Msonkhano wa ITB China, Tanki yodziwika bwino yoyendera maulendo a ku China, yomwe inachititsa magawo 70 omwe ali ndi oyankhula apamwamba a 120 omwe amadziwitsa za zamakono ndi zomwe zikuchitika ku China, chochitikacho chinalinso chopambana. Ndi okwana pafupifupi 4,000 (2017: 2,700) omwe adapezeka pamsonkhanowu adalembetsa nawo gawo lalikulu komanso kuwonjezeka kwa pafupifupi 50 peresenti. Mfundo zazikuluzikulu, maphunziro ndi zokambirana zinakhalanso zokopa alendo. Msonkhanowu unali ndi magawo okhudzana ndi maulendo a Customized, omwe akhala gawo lofunikira komanso lomwe likukula mofulumira kwa apaulendo aku China, ndi magawo odzipereka okhudzana ndi zokopa alendo zamasewera, Kuwongolera Ndalama zamahotela kapena zokopa alendo ochezeka ndi nyama.

latsopano Tsiku Loyenda Bizinesi ndi Tsiku la Maphunziro & Ntchito nawonso adalandiridwa bwino kwambiri ndi alendo. Pa 17 Meyi 2018 msonkhano wa ITB China udapatsa aliyense wogwira ntchito pamsika wapaulendo wamalonda nsanja yabwino yophunzitsira ndi kulumikizana pa intaneti. Tsiku Loyenda Bizinesi. Misonkhano yothandiza yokhala ndi chidziwitso chaposachedwa panjira ndi njira idapatsa omwe angoyamba kumene ntchito komanso oyang'anira maulendo apakampani chidziwitso choyambirira ndi zosintha. Ogwirizana okha chaka chino anali CITS American Express Global Business Travel, Carlson Wagonlit Travel China ndi BCD Travel.

Kwa nthawi yoyamba ITB China idapanga tsiku lomaliza la ITB China Conference, 18 May 2018, ku bungwe lodzipereka. 'Tsiku la Maphunziro & Ntchito' Mogwirizana ndi Fudan University & Hong Kong Polytechnic University ndi Hospitality Sales and Marketing Association International (HSMAI). Ophunzira oyang'anira zokopa alendo komanso ofunafuna ntchito adapezeka pamisonkhano yam'mawa ya Tsiku la Maphunziro, adayang'ana khoma lantchito ndipo adatha kulumikizana mwachangu ndi oyang'anira ogwira ntchito m'dera la Job Area ndi makampani, mabungwe ndi mayunivesite opitilira 40, monga Ctrip, JinJiang, Sabre, Carlson Wagonlit Travel China kapena Wyndham Hotel Group, akuwonetsa.

China chosangalatsa kwambiri pamsonkhanowu chinali ITB China Startup Award zikuchitika kachiwiri chaka chino. Imavomereza zinthu zatsopano ndi mautumiki omwe adayambitsidwa pasanathe zaka ziwiri zapitazo ndipo amayembekezera kuthekera kwakukulu kwa msika. Kwa nthawi yoyamba panali opambana awiri ofanana: Timekettle, kampani yochokera ku Shenzhen, adatsimikizira oweruza ndi womasulira wawo wa WT2, foni yam'makutu yomasulira yanzeru komanso yovala munthawi yeniyeni. Pulogalamu yapaulendo yochokera ku Hong Kong TravelFlan adapambana bwalo lamilandu popatsa apaulendo mwayi woyenda makonda komanso wopanda zovuta pogwiritsa ntchito AI Technology. Kwa nthawi yoyamba Qyer ndi ITB China adagwirizana NDI MADZULO ANGA A PA DZIKO LAPANSI kulemekeza atsogoleri achi China (KOL) komanso malo opita padziko lonse lapansi m'magawo onse opita ku China pachiwonetsero cha chaka chino. Pakati pa opambanawo, anali wojambula wotchuka wa ku China Mayi Huang Lu, yemwe adapambana m'gulu la "Traveleers of the Year" kapena wojambula wachi China Bambo Xia Yu omwe adapambana mu "Pioneers of Travel & Tourism". Mphothoyi imalemekeza makampani chifukwa chazatsopano zawo kuti athandize aliyense wogwira nawo ntchito kukwaniritsa zosowa za apaulendo aku China. Mwambowu unatsatiridwa ndi Gala Dinner yokhayokha. Owonetsa ku ITB China atha kuyankhula ndi kukumana ndi a KOL otchuka kwambiri aku China, kuti alimbikitse komwe akupita.

The ITB China Market Introduction Program idayambanso chaka chino. Pulogalamu yomwe yangokhazikitsidwa kumene idapangidwira akatswiri oyenda padziko lonse lapansi omwe analibe chidziwitso chochepa ndi msika wapaulendo waku China. Makampani kapena mabungwe omwe amafuna kusonkhanitsa zokumana nazo zoyamba ndi makampani oyendayenda aku China, amatha kuyambitsa kulumikizana koyamba ndikupeza chidziwitso chofunikira pazamalonda ndi msika wosinthikawu. Mnzake wotsegulira, VIR (Verband Internet Reisevertrieb, bungwe lotsogola ku Germany pamakampani oyendayenda pa intaneti) adatumiza nthumwi ku China koyamba.

Panali chidwi chokweza chomwe chinawonetsedwa ndi a media pachiwonetsero cha chaka chino ndi 260 (2017: 150) olembetsa atolankhani aku China komanso apadziko lonse lapansi omwe amafotokoza kuchokera ku ITB China. Chochitikacho chinapereka mipata yambiri malonda ndikupanga kulumikizana kwatsopano kwamakampani pamisonkhano yambiri yapaintaneti, monga Kutsegula Chakudya chamadzulo madzulo awonetsero, ITB China Cruise Night 2.0 mothandizidwa ndi Ctrip, Party Like Finn, yomwe idachitika ndi omwe amapita ku Finland, ITB China European Night. mothandizidwa ndi EU-China Tourism Year komanso ntchito zambiri mochedwa

Kuyang'ana mmbuyo pa kuwerengera kwa ITB China mu 2017.