Nduna Yowona Zokopa ku Jamaica: Tengani Ubwino Wambiri Wokulitsa Ramu Tourism Niche Market

Nduna Yowona Zoyang'anira ku Jamaica Ikufotokozera Mwachidule Kutsegulira Pakati pa COVID-19
Ulendo waku Jamaica

Ulendo waku Jamaica Nduna Hon. Edmund Bartlett akuyitanitsa chidwi cha anthu wamba kuti apindule kwambiri ndi msika wapaulendo wapa ramu womwe ukukula kuti apange chiwongola dzanja chochuluka mwa onse obwera ndi zomwe apeza ku Jamaica, pambuyo pa nthawi ya COVID-19.

"Ntchito zokopa alendo zikuchulukirachulukira pomwe ambiri omwe akuyenda akupanga ma distilleries ndi zikondwerero zapadera pakati paulendo wawo watchuthi, ndipo Jamaica ili ndi mankhwala abwino kwambiri - zopangira zabwino komanso malo odyetsera zakale. Kugwiritsa ntchito bwino izi kutithandiza kuti tikhale ndi chiwongola dzanja chochuluka mwa omwe afika komanso phindu, "adatero Bartlett.

"Ndi mwayi kwa ife kuti titenge gawo limenelo la msika wapadziko lonse womwe uli wokondwa ndi kumwa mowa ndipo umasewera bwino ku mphamvu ya Jamaica ngati mtsogoleri wapadziko lonse lapansi mu ma ramu apamwamba," adaonjeza.

"Panjira, mliriwu utatsalira ndipo zoletsa kuyenda sizichotsedwa, ndikufuna kuwona kukhazikitsidwa kwa msewu wopita ku ramu womwe umatengera alendo paulendo wopita kuzilumba zonse za pachilumbachi, komwe amatha kumiza m'madzi athu osangalatsa '' adatero Mr. Bartlett. 

Minister Bartlett akukhulupiliranso kuti zokopa za ramu zitha kugulitsidwa ngati malo opitako omwe angalole apaulendo kusangalala ndi "Havana Club ku Cuba, Mount Gay Eclipse Gold ku Barbados, ndi Appleton wathu wodziwika padziko lonse pano ku Jamaica. Nyanja ya Caribbean imadziwika kuti ndi malo obadwira ramu; tigwiritse ntchito izi kutipindulira. ”

Undunawu amalankhula izi posachedwa pakukhazikitsa gawo lachitatu la Chikondwerero cha Rum cha Jamaica, chomwe chikuyembekezeka kuchitika pa Marichi 27. Appleton Estate ikhala ikuchita mwambowu mogwirizana ndi Jamaica Tourist Board (JTB) ndi Tourism Ndalama Zowonjezera (TEF).

Mwambo wachikondwerero cha Jamaica Rum Festival uzichitidwa ndi digito chaka chino, kutsatira malamulo a COVID-19 ndipo adzaphatikizira masemina a maphunziro a zamalonda, zosangalatsa, maulendo a ramu ndi ziwonetsero.

"Pogwiritsa ntchito mwayi wa digito, titha kugawana zabwino za Jamaica mu ramu, chakudya, zaluso ndi nyimbo ndi omvera ambiri padziko lonse lapansi okonda ramu, opanga ndi akatswiri amakampani. Ndikutsimikiza kuti anthu ambiri akunyanja omwe akuwonera pa intaneti adzakopeka kuti abwere kuno posachedwa kuti amve zachikhalidwe cha rum cha ku Jamaica, "atero Unduna Bartlett.

Zambiri zokhudza Jamaica

#kumanga

ZOMWE MUNGACHITE PA NKHANIYI:

  • "Pansi panjira, mliri ukakhala kumbuyo kwathu ndikuletsa zoletsa kuyenda, ndikufuna kuwona kupangidwa kwa njira yolumikizirana yomwe imatenga alendo paulendo wopita kuzilumba zonse za pachilumbachi, komwe amatha kumizidwa muzosangalatsa zathu. rum heritage tikusangalala ndi mizimu yathu yopambana," adatero Mr.
  • Edmund Bartlett akupempha mabungwe azigawo kuti agwiritse ntchito bwino msika womwe ukukula wa rum tourism niche kuti akweze ziwopsezo zakukula kwa alendo omwe abwera komanso zopeza ku Jamaica, munthawi ya COVID-19.
  • "Kukopa alendo kwa ramu kukuchulukirachulukira pomwe anthu ambiri apaulendo akupanga zikondwerero zam'madzi ndi zikondwerero za rum pakati paulendo wawo watchuthi, ndipo Jamaica ili ndi zida zabwino kwambiri za rum - zopangidwa zotsogola komanso zosungiramo mbiri yakale.

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Linda Hohnholz, mkonzi wa eTN

Linda Hohnholz wakhala akulemba ndi kusintha zolemba kuyambira pomwe anayamba ntchito. Iye wagwiritsa ntchito chilakolako chobadwachi m'malo ngati Hawaii Pacific University, Chaminade University, Hawaii Children's Discovery Center, ndipo tsopano TravelNewsGroup.

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