Jamaica Tourism Vibes ndi New Brand Campaign

Jamaica logo
Written by Linda Hohnholz

The Bungwe La Jamaica Alendo, mothandizana ndi Accenture Song, yakhazikitsa kampeni yatsopano, yotchedwa "Kusiyanitsa," yokonzedwa kuti ikwaniritse zoyembekeza za apaulendo amasiku ano omwe amafunafuna kopita komwe amapereka zochitika zosiyanasiyana zozama. Kampeniyi ikuwonetsa chilumba cha "Chikondi Chimodzi" chapadera cha zochitika zolemeretsa, kukongola kwa chikhalidwe, ndi kukongola kwachilengedwe - ndi "vibe" zomwe zingapezeke ku Jamaica kokha.

"Timanyadira kwambiri anthu athu, kuchereza kwathu alendo, komanso zambiri zomwe titha kupereka," atero a Hon. Edmund Bartlett, Minister of Tourism, Jamaica. "Kampeni yatsopanoyi idapangidwa kuti iwonetse zomwezo, komanso kukakamiza alendo omwe abwera kumene komanso obwera kumene kuti tili ndi chilichonse chamtundu uliwonse wa 'vibe' womwe akufuna ali patchuthi."

Pogogomezera kusiyanasiyana komwe kumapezeka pachilumba chonsechi, kampeni yatsopanoyi imakondwereranso kukopa kwa Jamaica komanso momwe kulili china chake kwa aliyense - kwa iwo omwe akufuna chilichonse kuchokera pazabwino komanso zokonda mpaka zachikondi ndi chikhalidwe. Monga kupitiliza kwa kampeni ya "Come Back", "Contrasts" ikuwonetsa anthu aku Jamaica komanso chikhalidwe cholemera, kulimbikitsa apaulendo kuti "abwere kudzadziwonera okha."

Donovan White, Mtsogoleri wa Tourism, Jamaica, anawonjezera kuti: “Ku Jamaica, angasangalaledi nditchuti chomwe chimagwirizana bwino ndi zokonda zawo kudzera muzokumana nazo zamitundu yosiyanasiyana, kukongola kosayerekezeka, ndi kuchereza alendo mwaubwenzi. Ndi vibe yomwe imapezeka m'mphepete mwathu."

Kuti muwone zowoneka kuchokera mu kampeni ya "Kusiyanitsa", chonde dinani apa:

Kuti mudziwe zambiri za Jamaica, chonde woyang'anira wawo.

JAMAICA Alendo  

Jamaica Tourist Board (JTB), yomwe idakhazikitsidwa mu 1955, ndi bungwe lazokopa alendo ku Jamaica lomwe lili likulu la Kingston. Maofesi a JTB alinso ku Montego Bay, Miami, Toronto ndi London. Maofesi oyimilira ali ku Berlin, Barcelona, ​​Rome, Amsterdam, Mumbai, Tokyo ndi Paris.   

Jamaica ndi kwawo kwa malo abwino ogona, zokopa komanso opereka chithandizo padziko lonse lapansi omwe akupitilizabe kuzindikirika padziko lonse lapansi, ndipo kopitako nthawi zambiri amakhala pakati pa malo abwino kwambiri okayendera padziko lonse lapansi ndi zofalitsa zodziwika bwino zapadziko lonse lapansi. Mu 2024, bungwe la JTB linalengezedwa kuti ndi 'Dziko Lotsogola Padziko Lonse Lapanyanja' komanso 'Malo Otsogola Kwambiri Padziko Lonse Padziko Lonse' kwa chaka chachisanu motsatizana ndi World Travel Awards, yomwe idatchanso "Caribbean's Leading Tourist Board" kwazaka 17 zotsatizana. Kuphatikiza apo, Jamaica idapatsidwa Mphotho zisanu ndi chimodzi za 2024 Travvy, kuphatikiza golide wa 'Best Travel Agent Academy Program' ndi siliva wa 'Best Culinary Destination - Caribbean' ndi 'Best Tourism Board - Caribbean'. Jamaica idalandiranso ziboliboli zamkuwa za 'Best Destination - Caribbean', 'Best Wedding Destination - Caribbean', ndi 'Best Honeymoon Destination - Caribbean'. Inalandiranso mphotho ya TravelAge West WAVE ya 'International Tourism Board Yopereka Chithandizo Chabwino Kwambiri Paulendo Wothandizira' polemba zolemba 12.th nthawi. TripAdvisor® idayika Jamaica pa #7 Best Honeymoon Destination Padziko Lonse komanso #19 Best Culinary Destination Destination in the World for 2024. 

Kuti mudziwe zambiri zazochitika zapadera zomwe zikubwera, zokopa ndi malo ogona ku Jamaica pitani ku Webusaiti ya JTB kapena imbani Jamaica Tourist Board ku 1-800-JAMAICA (1-800-526-2422). Tsatirani JTB pa Facebook, X, Instagram, Pinterest ndi YouTube. Onani blog ya JTB.

Amamvera
Dziwani za
mlendo
0 Comments
zatsopano
Lakale
Zolowetsa Pamakina
Onani ndemanga zonse
0
Mukufuna malingaliro anu, chonde yankhani.x