Msonkhano Wapadziko Lonse Wokhudza Kulanda Mipata Yamsika Wokopa alendo mu Times of Rapid Change unachitika pa June 5-7, 2012, motsogozedwa ndi Mfumu Abdullah II Ibn Al-Hussein, ku King Hussein Bin Talal Convention Center ku Dead Sea ku Yordani. Msonkhanowu unakonzedwa pamodzi ndi bungwe la Jordan Tourism Board (JTB), World Travel & Tourism Council (WTTC), bungwe la UN World Tourism Organisation (UNWTO), ndi Ministry of Tourism & Antiquities (MoTA).
Msonkhanowu udapangidwa kuti ukambirane zopinga ndi mwayi womwe makampani okopa alendo akukumana nawo potengera kusintha kwachuma, chikhalidwe, ndale komanso momwe msika ukuyendera. Idayang'ana kwambiri pakusintha kwapadziko lonse lapansi ndi zochitika zamtsogolo zomwe zikuwonetsa zoyendetsa ndale, zachikhalidwe, zaukadaulo, komanso zachilengedwe kuti zisinthe komanso momwe zimakhudzira kayendedwe ka zokopa alendo ndi ndalama. Mitu ina yomwe idakambidwa idaphatikizaponso kufikira makasitomala atsopano, chiyembekezo chakukula kwandege ndi zomwe zikuchitika, kulimbikitsa mabizinesi akumayiko akunja, komanso komwe mungapiteko mpikisano.
Mtsogoleri wowona za zokopa alendo Nayef H. Al Fayez adanyadira kunyada kwa Jordan, ponena kuti zinali "zifukwa zomveka ... tili ndi zina mwazochititsa chidwi kwambiri zachilengedwe."
David Scowsill, Purezidenti ndi CEO wa WTTC, anagogomezera kufunika kwa makampaniwa, omwe amathandizira pakupanga ntchito mamiliyoni ambiri padziko lonse lapansi ndi mabiliyoni a madola a GDP, ndipo anati “n’kofunika kwambiri kuti makampani asalankhule ndi mawu amodzi.” Komanso, Dr. Taleb Rifai, Mlembi Wamkulu wa UNWTO, anatchula kufunika kwa ntchito zokopa alendo ku Jordan, ponena kuti “tsogolo la Jordan lili mu zokopa alendo.”
Chochitikacho chinali chopambana kwambiri, ndi mawu omaliza a HE Al Fayez akufotokoza momwe "anali wonyada" kuona chochitika chokopa alendo padziko lonse chikuchitika ku Jordan kwa nthawi yoyamba" ndipo adalonjeza kuti sichidzakhala chomaliza. Ananenanso za chiyembekezo chake pazatsogolo la zokopa alendo ku Jordan, ponena za miyeso yomwe boma likuchita kuti ntchitoyo ikule ndikuchita bwino. Dr. Rifai analankhula za momwe makampaniwa akulemeretsa, pamene apaulendo amakulitsa malingaliro awo adziko lapansi kudzera mukuyenda komanso kukumana ndi zikhalidwe zosiyanasiyana. Bambo Scowsill anamaliza ndi kutchula chinthu chofunika kwambiri: oyendayenda biliyoni imodzi adawoloka malire a mayiko mu 2012, ndipo chiwerengero chikuyembekezeka kukula m'chaka chomwe chikubwera.
Dr. Rifai adati: "Ino ndi nthawi yoyenda" ... uku kunali kuvomerezana kwakukulu kuchokera ku msonkhano. Ndichipambano chachikulu chotere kwa nthawi yoyamba msonkhano wapadziko lonse wokopa alendo wa ukulu ngati uwu ku Jordan, Dr. Abed Al Razzaq Arabiyat, Woyang'anira Director wa Jordan Tourism Board, adamaliza ndi chiyembekezo cha kupambana kwakukulu pazomwe zikuyenera kuchitika pachaka.
