Dinani apa kuti muwonetse zikwangwani ZANU patsamba lino ndikulipira kuti mupambane

Nkhani Zachangu

Kampeni Yokopa alendo ku Brazil Yapambana Kwambiri

Kampeni yaposachedwa yotsatsa ndi a Brazilian Agency for International Tourism Promotion (Embratur) ku United States kunachulukitsa ndalama zokwana madola 5.7 miliyoni ku Brazil kuchokera ku United States. Zotsatira za kampeni yomwe idachitika pakati pa Novembala ndi Epulo watha zikuwonetsanso kukula kwa 78% pakufufuza kwa "Visit Brasil," poyerekeza ndi nthawi yomweyi chaka chatha.

Kampeni iyi idaphatikizapo zotsatsa zapa TV ndi intaneti, zikwangwani zapaintaneti, zowulutsa panja za digito, kuphatikiza bolodi ku Times Square. Zotsatsa zapa TV zidapanga zoyikapo 1,673 ndi zotsatira 14,601,639 - muyeso womwe umagwiritsidwa ntchito kuwonetsa kuyerekeza kangati zidutswazo zidawonedwa ndi anthu. Muzofalitsa zakunja, panali zoyika 1 miliyoni, zokhala ndi zotsatira zoposa 38 miliyoni. Zomwe zili pa intaneti zidalembetsa kugunda kopitilira 52 miliyoni, makanema 12 miliyoni ndikudina kopitilira 127 patsamba la Visit Brasil.

Purezidenti wa Embratur, Silvio Nascimento, adakondwerera zotsatira zake ndikuwonetsa zatsopano zolimbikitsa malo oyendera alendo aku Brazil kunja kuti apitilize kukopa alendo ochokera kumayiko ena kubwera mdziko muno. "Ndi ntchitoyi, Embratur adalimbikitsa chithunzi cha Brazil kuti awonjezere kulowa kwa alendo a ku America, zomwe zimathandizira kulimbikitsa ndalama zakunja ndikuwonjezera kufunika kwa zokopa alendo pakupanga ntchito ndi ndalama za dziko lathu," adatero Bambo Nascimento. "United States ndi gwero lachiwiri lalikulu la anthu opita ku Brazil. Chifukwa chake, ndi msika womwe timafunikira nthawi zonse kukhala pa radar yathu. M’masabata akudzawa tiyenera kuyambitsa kampeni ina ya omvera,” anatero pulezidenti wa Embratur.

Ntchitoyi

Cholinga chachikulu cha kampeniyi chinali kulimbikitsa anthu aku North America kuti dzikoli ndi lotseguka kwa alendo ndipo sikufunikanso kupeza visa kuti alowe ku Brazil. Kuphatikiza apo, zotsatsazo zidayamika malo akuluakulu oyendera alendo, monga mathithi a Foz do Iguaçu ndi magombe a kumpoto chakum'mawa, komanso zokumana nazo zomwe alendo angakhale nazo ku Brazil, monga kulemera kwa gastronomy, chikhalidwe ndi kuchereza alendo kwa anthu aku Brazil.

Embratur adalimbikitsanso pazinthu zomwe zidachitika mdziko muno kuti nzika ndi alendo atetezeke ku Covid-19, kuphatikiza kukhazikitsidwa kwa ndondomeko zachitetezo chaumoyo, ndikupanga chisindikizo cha "Responsible Tourism", choperekedwa ndi Unduna wa Zokopa alendo.

Gwero Lachiwiri Lachikulu la Alendo

Mu 2019, mliri wa Covid-19 usanachitike, United States inali msika wachiwiri waukulu wa alendo ku Brazil. Pafupifupi anthu 600,000 a ku America anapita ku Brazil chaka chimenecho, chiwerengero chomwe chili kumbuyo kwa anthu pafupifupi 2 miliyoni a ku Argentina amene anapita kudera la Brazil chaka chimenecho.

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mkonzi

Mkonzi wamkulu wa eTurboNew ndi Linda Hohnholz. Amakhala ku eTN HQ ku Honolulu, Hawaii.

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