M'gawo la zokopa alendo lomwe likusintha nthawi zonse, kupanga zochitika zamabizinesi ndikofunikira kuti pakhale kuyanjana kofunikira. Mpikisano ukachulukirachulukira, okonzekera ayenera kupanga zatsopano kupitilira mawonekedwe amisonkhano. World Travel Market London idawonetsa izi poyambitsa magawo a "kulumikizana mwachangu" omwe adapanga mabizinesi atsopano opitilira 5,000 m'masiku atatu okha pamwambo wawo wa 2022 - kutsimikizira kuti kuyanjana kokhazikika kumabweretsa zotsatira zoyezeka.
Kulumikizana ndi katswiri kampani yopanga zochitika zamoyo zitha kupititsa patsogolo zochitikazo, kuwonetsetsa kuti gawo lililonse lamwambowo likugwirizana ndi zomwe opezekapo amayembekeza. Mwachitsanzo, Alliant Events posachedwapa yasintha msonkhano wamahotelo achikhalidwe pogwiritsa ntchito njira yowonetsera ma degree 270 yomwe imawonetsa kopita kozungulira opezekapo, ndikuwonjezera ma metrics okhudzana ndi 47% poyerekeza ndi zaka zam'mbuyo. Ukatswiri wawo pakuphatikiza ma audiovisual komanso kapangidwe ka chilengedwe kumapanga malo ozama omwe amapangidwira ma network azokopa alendo komanso kusamutsa chidziwitso.
Kupititsa patsogolo Kuyanjana kwa Opezekapo
Kupambana kwa bizinesi iliyonse kumatengera momwe omvera amachitira komanso kuchitapo kanthu. Msonkhano wapachaka wa bungwe la Caribbean Tourism Organisation umapereka chitsanzo cha njira iyi-kukhazikitsa kwawo "malo ophunzirira" omwe amapita komwe amalola opezekapo kuti azilumikizana ndi zikhalidwe zochokera kuzilumba zosiyanasiyana, zomwe zidapangitsa kuwonjezeka kwa 62% pamafunso abizinesi omwe achitika pambuyo pa zochitika zomwe amapitako. Njira yogwiritsira ntchito imeneyi imasintha anthu omwe amangokhalira kusonkhana kuti akhale otenga nawo mbali.
Akatswiri opanga zochitika amapambana pakupanga zosintha zamphamvu izi kudzera muukadaulo waukadaulo. Pamsika waposachedwa wa International Luxury Travel Market (ILTM), mapanelo olumikizirana a LED adatsogolera omwe adapezekapo pakati paowonetsa zofunikira malinga ndi zomwe amakonda, kuchepetsa kuwononga nthawi yochezera pa intaneti ndi pafupifupi 35%. Mayankho otsogola awa akuwonetsa momwe ukadaulo ungachotsere kukangana pamanetiweki - nkhawa yayikulu kwa oyang'anira zokopa alendo omwe amangoganizira nthawi.
Kuonjezera apo, kugwiritsa ntchito njira zowonetsera nthawi yeniyeni kumapereka chidziwitso chotheka. Msonkhano wa Singapore Tourism Board's Travel Industry Conference unagwiritsa ntchito kusanthula kwamalingaliro koyendetsedwa ndi AI kudzera mu pulogalamu yawo yazochitika, kulola okamba kusintha mafotokozedwe kutengera kuyankha kwa omvera munthawi yeniyeni. Izi zidapangitsa kuti pakhale zokhutiritsa kwambiri (4.8 / 5 poyerekeza ndi 4.1 / 5 pazochitika zam'mbuyomu) ndikuwonetsa mphamvu zamapulogalamu omvera.
Zamakono Zamakono
Kuti muwonjezere kukhudzidwa kwa zochitika, kukumbatira zatsopano zaukadaulo ndikofunikira. Msika wa Arabian Travel Market udayambitsa zokumana nazo za VR zomwe zimalola ogula "kudutsa" m'malo opumira komanso zokopa asanachite mapangano. Izi zidapangitsa kuti 28% asinthe kwambiri owonetsa omwe amagwiritsa ntchito VR poyerekeza ndi njira zachikhalidwe zowonetsera. Tekinolojeyi idapanga kulumikizana kwamalingaliro komwe timabuku tomwe sitingafanane.
Kugwirizana ndi makampani opanga zochitika zapadera kumawonetsetsa kuti matekinolojewa akukula osati kusokoneza. Pamene Alliant Events idayang'anira Hotel Investment Forum, idaphatikizira ukadaulo wa RFID m'mabaji opezekapo omwe amawonetsa zidziwitso za mwayi wopeza ndalama malinga ndi zomwe zidanenedwa kale. Kugwiritsa ntchito ukadaulo mochenjera kumeneku kunathandizira $ 18 miliyoni pazochita zatsopano zachitukuko - ukadaulo wothandiza pabizinesi m'malo mokhala ngati wachilendo.
Kuphatikiza apo, msonkhano wa Cruise Lines International Association (CLIA) udawonetsa momwe masewerawa amayendetsera ntchito. Kulimbana kwawo ndi mafoni a m'manja kunapatsa mphoto anthu opezekapo chifukwa chochita zinthu mwanzeru ndi mfundo zomwe angathe kuziwombolera pazochitika zenizeni zapaulendo, zomwe zimapangitsa kuti pakhale kuyanjana kwabwino kwa 22 pa aliyense wopezekapo—kuposa maavareji amakampani awiri pazochitika zofananira. Njirayi inasintha maulendo ovomerezeka ovomerezeka kukhala zosangalatsa, zokumana nazo zaphindu.
Design ndi Atmosphere
Mapangidwe ndi chikhalidwe cha zochitika zamabizinesi okopa alendo zimakhudza kwambiri zomwe opezekapo amachita. Bungwe la European Tourism Association linalingaliranso za msonkhano wawo wapachaka popanga madera osiyanasiyana achilengedwe otengera maulendo osiyanasiyana apaulendo—kuchokera kumalo ochezera mabwalo a ndege kupita ku malo ochezera amomwemo—iliyonse ikuchititsa makambirano oyenera malinga ndi mmene zinthu zilili. Kafukufuku wa opezekapo adawonetsa 87% amakonda malo ozamawa kuposa zipinda zamsonkhano wamba.
Magulu a akatswiri opanga zochitika amabweretsa ukadaulo muzinthu zamapangidwe zomwe zimakulitsa chidwi chambiri. Pampikisano wa Adventure Travel World Summit, njira zowunikira zowunikira mosamalitsa zidasinthidwa tsiku lonse kuti opezekapo azikhala tcheru, kutentha kwamitundu kumafanana ndi kayimbidwe kachilengedwe ka circadian. Kuchitapo kanthu kooneka ngati kochenjera kumeneku kunapangitsa kuti chiwerengero cha opezekapo chikhale choposa 85% ngakhale pa nthawi ya masana opanda mphamvu.
Kugwirizana kowoneka kwa chochitika kumapitilira kukongola mpaka kapangidwe kantchito. Akuluakulu oyendetsa ntchito zokopa alendo ku Thailand atachititsa misonkhano yapachaka ya anzawo, adalemba ntchito zomanga zomwe zikuyimira zigawo za dzikolo, ndipo gawo lililonse lidakonzedwa momveka bwino pamakambirano osiyanasiyana, kuyambira pakukambitsirana mwakachete mpaka zokambirana zamagulu. Kapangidwe kolingalira bwino kameneka kanathandizira kuyanjana kopindulitsa kwambiri pothandizira njira zosiyanasiyana zolankhulirana zomwe zimafala pakukula kwa bizinesi yokopa alendo.
Pogwiritsa ntchito njira zenizeni izi, zotsimikiziridwa, okonza zochitika zokopa alendo atha kupanga zochitika zomwe zingabweretse phindu lalikulu pamabizinesi pomwe akupititsa patsogolo bizinesiyo kudzera pamalumikizidwe ofunikira komanso kusinthana kwa chidziwitso.
