Pakafukufuku yemwe watulutsidwa lero ndi comScore, Inc. yamakampani oyendera maulendo apa intaneti, ziwerengero zidawonetsa kuti mawebusayiti omwe amapereka ndalama amawononga 72 peresenti ya ndalama zomwe zimagwiritsidwa ntchito pahotelo pa intaneti kuyambira kotala loyamba la 2008, kukwera kwa 3 peresenti kwa gawo la dollar kuchokera chaka chatha. . Msika wamsika wamahotelo kudzera m'malo opangira maulendo apaintaneti (monga Expedia ndi Orbitz) tsopano ndi 28 peresenti, 3 peresenti yatsika poyerekeza ndi chaka chapitacho.
Kuwonjezeka kwa magawo a dollar pakati pa malo ogulitsa kumayendetsedwa ndi mitundu ingapo yazachuma, monga Best Western (mpaka 1.2 mfundo) ndi Choice Hotels (mpaka 0.6 mfundo). Marriott, yomwe ikuphatikiza zonse zachuma ndi mtundu wa premium, idakwera kwambiri mfundo za 1.3. Pakadali pano, malo opangira maulendo apaintaneti adataya gawo la dollar pomwe ogula amasungitsa mwachindunji patsamba laopereka.
"Chuma chapano chili ndi ogula ambiri ndi apaulendo akumabizinesi akumangitsa malamba, ndipo makampani oyendayenda akumva zomwe zikuchitika," atero Kevin Levitt, Wachiwiri kwa Purezidenti wa comScore. “Makasitomala ayamba kuda nkhawa kwambiri, akumafunafuna njira zina zotsika mtengo pogona kuhotelo.”
Potengera momwe chuma chilili, magulu ena a hotelo akusintha ndalama zawo zotsatsa zapaintaneti kuchoka kumtundu wapamwamba. Ganizirani mwachitsanzo gulu la Intercontinental Hotels Group, lomwe lili ndi ma premium komanso azachuma. Mtundu wake wachuma, Holiday Inn Express, udachulukitsa kuchuluka kwa kuwonekera kwa maulalo olipidwa ndi 16 peresenti, pomwe mitundu yake yapamwamba, monga Crowne Plaza (yotsika ndi 41 peresenti) ndi Intercontinental (yotsika ndi 26 peresenti), idachepetsa kuwonekera.
"Pogwiritsa ntchito ogula kusinthira ndalama zawo kuzinthu zotsika mtengo, ndizomveka kuti amalonda akusintha ndalama zawo zotsatsa kuti akwaniritse malonda abwino a ROI," anawonjezera Bambo Levitt.
