Kuswa Nkhani Zoyenda Ulendo Wamalonda Kupita Nkhani Za Boma Makampani Ochereza Nkhani Thailand Tourism Nkhani Zoyenda Pamaulendo

Kuwononga ndalama kwa alendo ku Thailand kumawonjezeka kuchokera ku baht yofooka

Chithunzi chovomerezeka ndi Michelle Raponi wochokera ku Pixabay

Tourism Authority of Thailand (TAT) ikuyembekeza kuti baht yocheperako ikulitsa ndalama zoyendera alendo mdziko muno.

Pofuna kutsitsimutsanso ntchito zokopa alendo ku Thailand ndi njira zatsopano ndi makampeni, Tourism Authority of Thailand (TAT) ikuyembekeza kuti baht yocheperako ikwera. ndalama zoyendera alendo m’dzikolo. Pali alendo 30 miliyoni omwe akuyembekezeka kupita ku Thailand mu 2023 omwe adzawononga pafupifupi 2.28 thililiyoni baht (kuposa US $ 62 biliyoni).

Bwanamkubwa wa TAT Yuthasak Supasorn adati TAT igwirizanitsa njira yake yamsika ndi mfundo zake zazaka 5 (2023-2027) kuti ikweze miyezo yamakampani azokopa alendo m'malo onse. Njirayi ikutsatira zolinga zitatu:

  • Drive Demand, yomwe imayang'ana kwambiri zokopa alendo okhazikika.
  • Shape Supply, yomwe imapanga phindu ndikukweza miyezo ya zokopa alendo kudzera muzachilengedwe zatsopano zokopa alendo.
  • Thrive for Excellence, yomwe imapangitsa kuti bungwe lizigwira ntchito bwino kuti likhale gulu loyendetsedwa ndi deta komanso kukulitsa mpikisano wamsika.

TAT idzalimbikitsa zokopa alendo kwa alendo apakhomo ndi akunja kudzera "maulendo atanthauzo," zomwe zidzapatse alendo zokumana nazo zamtengo wapatali komanso zosaiŵalika. Pulogalamuyi ndi gawo la kampeni ya "Visit Thailand Year 2022-2023: Amazing New Chapters", yomwe idakhazikitsidwa kuti ibweze alendo ndikuthandizira gawo lazokopa alendo kuti libwerere ku mliri usanachitike pofika 2024.

Alendo 2.7 miliyoni afika mu ufumuwu mpaka pano chaka chino.

Malinga ndi Bwanamkubwa wa TAT, chiwerengerochi chikuyembekezeka kukwera mpaka 10 miliyoni kumapeto kwa chaka. Ndalama zokopa alendo zapakhomo ndi zakunja zikuyerekezeredwa kukhala pakati pa 1.25 thililiyoni ndi 2.38 thililiyoni baht mu 2023, ndi m'badwo wapakati wa 1.73 thililiyoni baht. Akuyembekezanso kuti alendo 11-30 miliyoni adzachezera ufumuwo mu 2023, zomwe zikupanga pakati pa 580 miliyoni ndi 1.5 thililiyoni baht. Ananenanso kuti kusintha kwakukulu kwa ziwerengero zapamwamba ndi zotsika ndikuti ngati mayiko ena alola anthu awo kupita kunja.

WTM London 2022 zidzachitika kuyambira 7-9 Novembala 2022. Lowetsani tsopano!

TAT inaneneratunso kuti alendo akunja adzagwiritsa ntchito ndalama zochepa chaka chamawa chifukwa cha momwe inflation ikukulirakulira komanso mkangano womwe ukuchitika ku Russia-Ukraine. Komabe, baht yocheperako ikhoza kulimbikitsa ndalama zoyendera alendo komanso kulimbikitsa alendo akunja kuti azichezera Thailand.

Posachedwa, TAT idachititsa msonkhano wawo wapachaka wa TAT Action Plan ya 2023 kuti akambirane njira zokopa alendo pambuyo pa covid. Pamsonkhanowo, Bwanamkubwa wa TAT Yuthasak Supasorn adati bungweli lidafotokoza kale njira yotsatsira chaka chomwe chikubwera chomwe chimatsatira dongosolo la TAT la Corporate Plan 2023-2027 kuti lilimbikitse udindo wa TAT ngati mtsogoleri wotsogola pakuyendetsa dziko la Thailand kupita ku zochitika zokhazikika komanso zokhazikika. zokopa alendo.

Thailand ipitiliza kukhala yodabwitsa

TAT ipitiliza kugwiritsa ntchito "Visit Thailand Year 2022-2023: Amazing New Chaputala" monga njira yake yolumikizirana padziko lonse lapansi. Pansi pa mawu oti 'Kuyambira A mpaka Z: Thailand Yodabwitsa Ili Ndi Zonse', Thailand ipitiliza kugulitsidwa ngati malo apamwamba padziko lonse lapansi ndi china chake kwa aliyense. Izi zidzawonetsedwa pamodzi ndi maziko a mphamvu zofewa a ufumu wa 5F ndi 4M.

TAT ndi ndege zipanga maubwenzi owonjezera olimbikitsa zokopa alendo padziko lonse lapansi komanso kulimbikitsa Thailand ngati malo ofikira chaka chonse, kugogomezera kudzakhalanso kuchulukitsa maulendo a alendo apanyumba.

Malinga ndi Bwanamkubwa wa TAT, TAT ndi ndege zidzapanga maubwenzi owonjezera kuti alimbikitse zokopa alendo padziko lonse lapansi. Pokweza Thailand ngati malo ofikira chaka chonse, kugogomezera kudzakhazikitsidwanso pakuchulukitsa maulendo a alendo apanyumba.

Dongosolo la malonda la TAT likugwirizana ndi Bio-Circular-Green kapena BCG Economy Model, yomwe ikugwirizana ndi Zolinga za Sustainable Development za United Nations. Kuphatikiza apo, pulogalamuyi idzagwiritsa ntchito Thailand Tourism Virtual Mart monga nsanja yoyamba yapaintaneti ya B2B yamabizinesi okopa alendo aku Thai komanso ogwira ntchito zokopa alendo padziko lonse lapansi.

Zambiri zokhudza Thailand

Nkhani Zogwirizana

Ponena za wolemba

Linda Hohnholz, mkonzi wa eTN

Linda Hohnholz wakhala akulemba ndi kusintha zolemba kuyambira pomwe anayamba ntchito. Iye wagwiritsa ntchito chilakolako chobadwachi m'malo ngati Hawaii Pacific University, Chaminade University, Hawaii Children's Discovery Center, ndipo tsopano TravelNewsGroup.

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