Ulendo Wapamwamba: Kuthamanga Kwambiri Patsogolo

Maulendo apamwamba akuchulukirachulukira malinga ndi kafukufuku watsopano woperekedwa mu Disembala ku International Luxury Travel Market ku Cannes. M'mayiko ambiri padziko lonse lapansi, kuyenda kwapamwamba ndi imodzi mwamagawo ochita bwino kwambiri pazamalonda oyendayenda ndipo mayiko ambiri omwe akukula pakati pa 10 ndi 20 peresenti pachaka. Kafukufuku watsopano wa ILTM akuwonetsa kuti makampani opanga maulendo apamwamba akuchulukirachulukira, ndikukula kwakukulu m'misika yomwe ikukula monga India, Russia ndi China. Makampani opanga maulendo apamwamba padziko lonse lapansi tsopano ali ndi anthu pafupifupi 25 miliyoni omwe amafika pachaka, zomwe zimapangitsa 25% ya ndalama zoyendera alendo padziko lonse lapansi.

Bizinesi yapadziko lonse yapadziko lonse lapansi pano ili ndi ofika pafupifupi 25 miliyoni pachaka (3% ya ofika padziko lonse lapansi) zomwe zimatengera 25% ya ndalama zoyendera alendo padziko lonse lapansi - osachepera $180 miliyoni. Pafupifupi, ndalama zomwe zimagwiritsidwa ntchito paulendo uliwonse zikuyembekezeka kukhala pakati pa US $ 10,000 - 20,000.

Kuchulukirachulukira kwapaulendo kukukulirakulira chifukwa cha kuchuluka kwa High Net Worth Individuals (HNWI) - omwe ali ndi ndalama zosachepera US $ 1million - komanso kukula kwachuma chawo. Malinga ndi World Wealth Report (Merrill Lynch ndi Capgemini), chiwerengero cha HNWI chinakula ndi 8.3 % mu 2006 ndipo chuma chawo chinakula ndi 11.4%.* Chuma chikuwonjezeka kwambiri pakati pa Ultra High Net Worth Individuals (Ultra HNWI) ) - omwe ali ndi chuma chamtengo wapatali osachepera US $ 30 miliyoni - omwe chiwerengero chawo chinawonjezeka ndi 11.3 peresenti mu 2006 ndi chuma chawo chikukula ndi 16.8 peresenti.

Zinsinsi zikuwoneka kuti ndizofunikira kwambiri pakati pa gulu lolemerali lomwe maulendo apandege achinsinsi akuwoneka kuti ndi "chofunikira". NetJets imati kukula kwapachaka kwa 40 peresenti ndipo broker Marquis Jet wachulukitsa bizinesi yake kawiri chaka chilichonse pazaka zitatu zapitazi. Ndege imodzi yokha yaing'ono ku UK, Farnborough, inalemba kuwonjezeka kwa ndege ndi 26 peresenti m'gawo loyamba la 2007.

Zilumba zachinsinsi, ma yacht apamwamba komanso kugwiritsa ntchito mahotela okha kapena nyumba zapagulu zimafunidwanso kwambiri. Kuphatikiza apo, kafukufukuyu akuwonetsa kuti anthuwa akufunafuna moyo wauzimu komanso zochitika zapadera, zowona.

Maulendo achifundo komanso kufunikira kowonjezereka kwa maphunziro adawonetsedwanso kuti ndizofunikira kwambiri. M'misika yokhwima yaku USA ndi Europe pali kuchoka pazakudya zowoneka bwino kupita ku "zapamwamba" zapamwamba.

Atsogoleri opitilira 3,000 amakampani oyendayenda adakumana pa Msika wachisanu ndi chimodzi wa International Luxury Travel Market (ILTM). Nthumwi za 750 zomwe sizinachitikepo zidapezeka pamsonkhano wotsegulira Lolemba wokhudza kusintha kwanyengo, zomwe zidawonetsa kufunikira kwamakampani oyendayenda oyenda bwino kuti agwirizane ndi zovuta zokopa alendo kuti apulumuke ndikupita patsogolo.

Ed Ventimigilia, Wachiwiri kwa Wachiwiri kwa Purezidenti ndi Wofalitsa magazini ya Maulendo (ILTM wothandizira) adati: "Ndinasangalala komanso kudzozedwa ndi kuchuluka kwa okamba nkhani komanso chidziwitso chawo pazovuta zakusintha kwanyengo komanso momwe zimakhudzira maulendo apamwamba. Kuchokera pakuphunzira za zovuta zomwe zimayambitsa kuchepetsa kaboni mpaka kumva za njira zowoneka bwino zomwe eni hotelo, monga Six Senses, amaperekera alendo awo zosankha zambiri kuti asamayende bwino, msonkhanowu udapereka zovuta zazikulu zomwe makampani oyendayenda amakumana nazo. Ndinasangalala kumva za makampani angapo apaulendo apamwamba omwe akupita patsogolo kwambiri m’derali.”

"Chotsatira ndi chakuti makampani onse oyendayenda komanso okhudzana ndi zapamwamba aziyesa zidziwitso zofunikazi ndi zosankha ndikukhala ndi machitidwe omwe ayambe kuchepetsa kukhudzidwa kwawo ndi chilengedwe. Zachidziwikire kuti tili ndi njira yayitali yoti tipitilize kukulitsa machitidwe athu abizinesi; komabe, sitepe iliyonse munjira yoyenera, ndi gawo lofunikira…ndi chisinthiko, osati kusintha. Otsogolera pamisonkhano ndi okamba nkhani adabwerezanso izi pazomwe ndimakhulupirira kuti linali tsiku lofunikira la zokambirana komanso kudzoza. ”

Ventimiglia akupitiriza kuti: “Omvera athu a anthu 765 amene anapezekapo chaka chino (kuyerekeza ndi opezekapo 400 chaka chatha) anali umboni wa kufunika ndi chidwi chachikulu pankhani ya kusintha kwa nyengo ndi mmene kutentha kwa dziko kumakhudzira malonda apaulendo apamwamba. Ndinachita chidwi kwambiri ndi kuyanjana kwa omvera komwe kunavumbula zambiri za chidziwitso ndi kumvetsetsa pa mutu waukuluwu. Pomwe ophunzira ena adafunsa mafunso anzeru kwambiri kapena anali ndi ndemanga zenizeni, mwachitsanzo okhudzana ndi kuchepetsa mpweya, ena omwe adapezekapo adafunsa mafunso ofunikira, monga "Kodi tanthauzo la kukhazikika ndi chiyani?" ndi "ndingatani kuti ndilembetse kuchotsera kaboni - njira yake ndi yotani?" Apanso, chidwi ichi chikuwonetsa kufunikira kobweretsa nkhanizi patsogolo. ”

Ndi kukula kwamakampani oyendayenda omwe akuyembekezeka kuwirikiza kawiri mzaka zikubwerazi za 15, wokamba nkhani wamkulu Costas Christ, woyambitsa bungwe la International Ecotourism Society, adawonetsa kuti nkhani yakusintha kwanyengo ingokulirakulira ndipo makampani oyenda bwino ayenera kuvomereza izi. "Tili m'malire a chinthu chatsopano - zokopa alendo odalirika sizotheka koma zenizeni ndipo ndi njira yabwino yamabizinesi," adatero. Pali kuzindikira kochulukira kwa kusintha kwa nyengo pakati pa gululi koma apaulendo apamwamba, mpaka pano, achita zochepa poyerekeza ndi anzawo olemera kuti asinthe mayendedwe awo kapena kusintha momwe amayendera mwanjira ina iliyonse. Kafukufukuyu akuwonetsa kuti mpaka pano, zomwe zimatchedwa "zobiriwira" zimayendetsedwa ndi ogulitsa ndipo pakufunika patent kuti pakhale mgwirizano wabwino pakati pa kasitomala ndi wopereka maulendo.

Ventimigilia anathirira ndemanga ponena za ulaliki wa Kristu: “Ndinali ndi chidwi kwambiri ndi mfundo za kuchotsera mpweya wa carbon komanso mfundo yaikulu ya Costas Christ yofotokoza mmene ntchito yoyendera alendo ikusinthiratu ntchito yoyendera maulendo. Malinga ndi Costas, si ngati, koma liti; analankhula za mmene ntchito zokopa alendo zodalirika ziyenera kulandilidwa monga zenizeni. Ndidayamikiranso nkhani zanzeru za Concetta Lanciaux (Strategic Luxury Goods Adviser, Groupe Arnault) zonena za momwe mabizinesi a LVMH (Moet Hennessy.Louis Vuitton) amatengera kutengera momwe munthu ndi chilengedwe chimakhalira motsutsana ndi makina. ”

Msonkhanowu udawonetsa kuchuluka kwamakampani opanga maulendo apamwamba omwe akupita patsogolo pankhani zokopa alendo, kaya kudzera mu mfundo zochepetsera kaboni kapena ntchito zina zachilengedwe. Komabe, zinali zoonekeratu kuti pali kukaikirabe pankhaniyi ndipo makampani ambiri sakuyenera kutsatira mfundo zawozawo. Kuwonjezeka kwa 60% kwa chiwerengero cha nthumwi za Msonkhano chaka chatha kukuwonetsa kuti makampaniwa ndi odzipereka komanso ofunitsitsa kuthana ndi vutoli.

Lipoti la pachaka la Luxury Advisory Board (LAB) lapachaka pamayendedwe apamwamba, lolengezedwa ku ILTM, likuwonetsa kuti kusamala zachilengedwe ndikofunikira kwa theka la omwe adafunsidwa posankha hotelo kapena malo ochezera. Mogwirizana ndi izi, oyankha a LAB amatenga "maulendo" ochulukirapo - maulendo ophatikiza maphunziro ndi ulendo. Akuyenda maulendo ochepa koma amakhala komwe akupita nthawi yayitali.

LAB ili ndi owerenga opitilira 2,500 omwe amadzipereka mwakufuna kwawo kuti azindikire zamakhalidwe awo, zomwe amakonda komanso zomwe amakonda. Chifukwa owerenga Maulendo amayenda kwambiri, chidziwitsochi chimapereka chidziwitso chambiri pamayendedwe apamwamba. Kuchokera ku European Readers Survey ikuwonetsa kuti pafupifupi 1 mwa 4 mwa owerenga athu aku Europe akukonzekera kukhala mu hotelo ya eco mchaka chomwe chikubwera. Mwachiwonekere, malingaliro okhudzana ndi chilengedwe awa amalimbikitsa kufunikira kokhala ndi zokambirana zina ndikuchitapo kanthu pa zokopa alendo zisathe, zomwe zikukhala zofunika kwambiri kwa chiwerengero chochulukira cha apaulendo apamwamba kuno ku US, ndi kunja.

Ma Baby Boomers (omwe adabadwa pakati pa 1946 ndi 1965) tsopano ndi gulu lazaka zofunika kwambiri (potengera kuchuluka kwa ndalama ndi ndalama) pamsika wapamwamba wapaulendo koma akuyembekezeka kudyedwa ndi Generation X (wobadwa pakati pa 1966 ndi 1979). Ndi Generation X yomwe ikuyendetsa kukula kwakukulu kwa maulendo amitundu yambiri. The Trend Setting Millennials (obadwa kuyambira 1980 kupita mtsogolo) ali ndi ziyembekezo zapamwamba kwambiri ndipo ali otsimikiza komanso odziwa zambiri kuposa akulu awo.

Ngakhale kuti gawo lonse lazachuma lazamalonda likukulirakulira kwambiri kuposa maulendo wamba, makampaniwa amakumana ndi zovuta ndipo kafukufuku wa ILTM adawonetsa izi. Kufupikitsa nthawi zotsogola pakusungitsa makasitomala ndizovuta kwambiri kwa 98% ya omwe adayankha, pomwe kwa owonetsa zimafikira omvera oyenera ndikusunga ndikukulitsa makasitomala awo zomwe zimawapangitsa kukhala maso usiku.

ILTM idapereka lipoti lake loyamba lamakampani oyendayenda kuti lipatse makampaniwo mwachidule padziko lonse lapansi komanso kuzindikira kukula, kukula, machitidwe ndi zovuta zomwe zimakhudza maulendo apamwamba. ILTM idafufuza ogula ake a VIP opitilira 1,500 pazinthu zokhudzana ndimayendedwe apamwamba, kusintha kuchuluka kwamakasitomala oyenda bwino, komanso zovuta zachilengedwe ndi chitetezo. Omwe adafunsidwa adaphatikizanso gawo lalikulu lamakampani azokopa alendo padziko lonse lapansi, kuyambira oyendetsa maulendo apamsewu mpaka okonza zochitika.

Brad Monaghan, Marketing Manager wa ILTM, adanena; "Kafukufuku wathu akuwonetsa kuchuluka kwa alendo komanso ndalama zomwe akugwiritsa ntchito zikuchulukirachulukira padziko lonse lapansi, makampani akuwonjezeka ndi 17.5% pamakasitomala komanso kuchuluka kwa 16% kwa kasitomala. Ngakhale pali malo ambiri otukuka omwe akubwera padziko lonse lapansi, ndizosangalatsa kudziwa kuti dziko la Italy ndi lomwe likuyenda bwino kwambiri kwa apaulendo ozindikira, ndi anthu aku Europe komanso omwe akupanga misika yapamwamba yoyendera monga China, Russia ndi India. ”

Malinga ndi kafukufuku wa ILTM, madera ena omwe akuyembekezeredwa kuti akufunika kwambiri chaka chomwe chikubwerachi ndi United Arab Emirates, Thailand, Vietnam ndi China.

Mosiyana ndi izi, malo omwe akukumana ndi kuchepa kwakukulu kwa zopempha za apaulendo apamwamba ndi North America, ngakhale misika ina ikubwerera ku States ndi chidaliro chatsopano. Nkhawa zachitetezo, nkhani za anthu olowa m'mayiko ena, zovuta kupeza ma Visa komanso malingaliro oyipa okhudza US ndizifukwa zazikulu zomwe zachititsa kuti dzikolo lichuluke kwambiri padziko lonse lapansi.

ILTM 2007 idalandira anthu opitilira 3,500 ochokera kumayiko opitilira 110 padziko lonse lapansi, omwe adatenga nawo gawo pamisonkhano 47,000 yofananira kale. Obwera kumene pamwambowu ndi The Valencia Tourism Convention Bureau, Slovenian Tourist Board ndi Luxury Train Club, kuphatikiza owonetsa atsopano ochokera ku Japan. Zomwe zimachitika pamaulendo apamwamba ndi Evolution ndi Revolution.

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