Las Vegas idakondwerera kampeni yake yatsopano ndi zochitika zapadera ndi zochitika mdera lonse lowunikira tawuniyi.

Kampeniyi idakhazikitsidwa Lamlungu, Januware 26 ndikutsatsa kwamasekondi 60 koyambira. mawu atsopano a komwe akupita "Zomwe Zikuchitika Pano, Zomwe Zimachitika Pano," zomwe zidawonekera mu 62^nd Mphotho ya GRAMMY™. Malonda akupitiriza limbitsani mbiri ya mtundu wodziwika bwino ngati wosamalira wamkulu wamkulu ufulu.

Kuti ayambitse chikondwererocho, a Las Vegas Convention ndi Alendo Authority (LVCVA) adachita msonkhano wa atolankhani ku Fremont Street Experience ku Downtown Las Vegas komwe Bwanamkubwa Steve Sisolak adalengeza Jan. 30, 2020 ngati Tsiku Lokha la Vegas. Opezekanso anali Brian Yost, COO wa LVCVA, Patrick Hughes, purezidenti ndi CEO wa Fremont Street Experience ndi Derek Stevens, CEO wa The D Las Vegas, Golden Gate Hotel & Casino ndi Downtown Las Vegas Events Center.

Pambuyo pamwambo wolengeza, ma pop-ups a Instagram omwe akuyenera selfie adawululidwa m'malo ena odziwika bwino mumzindawu kuphatikiza Fremont Street Experience, The Cosmopolitan of Las Vegas, Akasupe a Bellagio, The LINQ Promenade, McCarran International Airport - Terminal 1, Grand Canal Shoppes ku The Venetian Resort Las Vegas ndi Wynn Las Vegas. Madzulo a tsiku lomwelo, malo ochezera a pabwalo a Las Vegas Strip adawonetsa mauthenga a #OnlyVegas, pomwe Eiffel Tower ku Paris Las Vegas, The High Roller ku The LINQ Promenade ndi chikwangwani cha Welcome to Fabulous Las Vegas chinawala zofiirira potengera kampeni yatsopanoyi. .

"Monga 2020 zikuwonetsa kuyamba kwa zaka khumi zatsopano, Las Vegas ili patsogolo pazatsopano zamabizinesi, kupita patsogolo kwaukadaulo, ndi za ndithudi, zosangalatsa zochititsa chidwi. Kutenga marquee ndi Vegas Only activations amakondwerera kopita kudzera kusinthika kwa imodzi mwazambiri makampeni otsatsa omwe alipo. Ndife onyadira kusonyeza dziko zimenezo ‘Chikuchitika ndi chani apa, chikuchitika pokha’,” adatero Steve Hill, CEO ndi Purezidenti wa LVCVA. "Kafukufuku wathu akuwonetsa izi kupsinjika ndi kupsinjika kwa moyo watsiku ndi tsiku, apaulendo athu akufuna kuthawa kuchokera pa zonse, zomwe Las Vegas ili nazo nthawi zonse kupereka. Mu kampeni iyi, timapereka chilolezo kwa anthu omwe akufuna kwenikweni kuchita kuthawa kumeneko.”

Zikondwererozi zipitirira kumapeto kwa sabata kuphatikiza kuwulutsa zamalonda atsopano pa Fremont Street Experience's Viva Vision Light Show pa 7pm ndi 11 p.m. usiku. Alendo ndi anthu akumaloko ali chimodzimodzi adalimbikitsidwa kuti aziyendera zoyambitsa za Instagram mpaka Lamlungu kuti apeze mwayi kugoletsa wapadera Only Vegas swag kuyambira 3:30 p.m. mpaka 10 p.m. tsiku ndi tsiku.

Komanso, kwa nthawi yoyamba, Las Vegas idzayendetsa malonda atsopano pa Super Bowl Zikondwerero za LIV zisanachitike masewera, Lamlungu lino, Feb. 2, pakati pa 5:30 - 6 p.m. EST/2:30 - 3 p.m. PST. Zotsatsazi zimakhala ndi Las Ojambula a Vegas okhalamo Shania Twain, Christina Aguilera ndi Aerosmith, ndikuwunikira zomwe alendo amakumana nazo adzakhala mu mzinda uwu wa mtundu umodzi wokha.

Zochitika ndi ma activation kuzungulira kukhazikitsidwa kudakonzedwa koyambirira kwa Jan. 26 koma adachedwetsedwa chifukwa cha kufa kwa Kobe Bryant, mwana wake wamkazi Gianna ndi ena asanu ndi awiri chifukwa cholemekeza mabanja ndi gulu la Los Angeles.

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Later that evening, resort marquees up and down the Las Vegas Strip displayed #OnlyVegas messaging, while the Eiffel Tower at Paris Las Vegas, The High Roller at The LINQ Promenade and the Welcome to Fabulous Las Vegas sign glowed purple in reflection of the new campaign.
Following the proclamation ceremony, selfie-worthy Instagram pop-ups were unveiled at some of the city’s most iconic locations including Fremont Street Experience, The Cosmopolitan of Las Vegas, Fountains of Bellagio, The LINQ Promenade, McCarran International Airport – Terminal 1, Grand Canal Shoppes at The Venetian Resort Las Vegas and Wynn Las Vegas.
To kick off the celebration, the Las Vegas Convention and Visitors Authority (LVCVA) hosted a press conference at Fremont Street Experience in Downtown Las Vegas where Governor Steve Sisolak proclaimed Jan.