Woyamba komanso yekhayo waku Italy wa LGBTQ+ woyendera alendo akutuluka m'zaka zake 2 zovuta kwambiri ndi chithunzi chatsopano chamakampani ndi maulendo atsopano, okonzeka kulandira kubwereranso kwa msika waku US.
Patha zaka 15 kuchokera pamene Alessio Virgili, CEO, ndi Andrea Cosimi, COO, wa Sonders & Beach, adayambitsa mtundu wa Quiiky Viaggi, woyendetsa alendo yemwe amagwira ntchito zokopa alendo za LGBTQ + zokha. Unali mbandakucha wa izi msika ku Italy, ndipo amalonda a 2 adazindikira kuti anali ndi vuto linalake lopeza zinthu zokopa alendo zomwe zimapangidwira gululi.
Munthu akhoza kulingalira zopinga pakupanga mtundu wa mtundu uwu - kufunafuna malo ogona oyenerera, malo omwe ali ndi kuchereza alendo odzipereka, ndi kufunikira kwa maphunziro oyenerera a anthu.
eTN: Kodi Quiky adathetsa bwanji vutoli?
Andrea Cosimi: Quiky adabadwa ndi kumanga kwenikweni kwa mankhwalawo pofufuza makalata apadziko lonse omwe ali okhazikika pa chandamalecho kudzera mu maphunziro a mabungwe oyendayenda omwe kabuku kamene kamakhala ndi zinthu zosasindikizidwa idaperekedwa koyamba.
eTN: Kodi msika udachita bwanji ndi zokopa alendo zomwe sizinasindikizidwe?
Andrew: Ambiri anali omwe adayandikira Quiiky paziwonetsero zamalonda, ndipo m'kupita kwanthawi, chidaliro chakula ndikugawa komwe tsopano kumawerengera mabungwe oyenda 3,000 omwe adakumana ndi woyendetsa, omwe osachepera 500 ali okhulupirika chifukwa chamisonkhano yambiri yomwe idakonzedwa palimodzi. kwa LGBTQ+ mabungwe ochezeka ochezeka.
eTN: Ndi njira yanji?
Andrew: Gawo lalikulu la Quiiky lapatsa Italy chithunzi chosiyana padziko lapansi ndi chilengedwe cha "Untold History Tours" - maulendo opita ku Italy omwe amafotokoza nkhani ya chikhalidwe cha LGBTQ + chodziwika bwino mu chuma cha chikhalidwe cha Italy; maulendo omwe amayang'ana pa maumboni osawerengeka a mbiri yakale a akatswiri odziwika bwino omwe akhala obisika nthawi zonse. Atolankhani padziko lonse lapansi adalengeza izi kuchokera ku New York Times kupita ku BBC.
Kutchuka kumeneku kwalola kuti msika wapakhomo ufanane ndi wapadziko lonse lapansi popanga maulendo opangidwa mwaluso komanso zokumana nazo kuti atsatire miyambo ya LGBTQ + kudzera komwe amapita, zojambulajambula, otchulidwa, kukumana ndi gulu la LGBTQ +.
Alessio Virgili: Masiku ano, mchira wautali wa msika wa alendo womwe wawona kubadwa kwa msika watsopano wa niche wapindula ndi kuwonjezereka - zosowa ndi zizolowezi za woyendayenda uyu zikuchulukirachulukira, komanso chifukwa cha kupeza ufulu watsopano umene ukutsogolera. kukula kwa okwatirana ndi ana.
eTN: Ndindani amasamalira msikawu?
Andrew: LGBTQ+ zokopa alendo zimaonekera kwa osakwatiwa, mabanja utawaleza, kwa holide, kwa osewera masewera, ndipo, ndithudi, LGBTQ+ zochitika. Kusintha kunali kozizira m'zaka zovuta za 2, momwe Quiiky adalimbikitsidwa chifukwa cha kuyitanidwa kwa thandizo la Finlombarda ndi Milan Chamber of Commerce, zomwe zidamupangitsa kuti agwiritse ntchito ndalama zoposa 150,000 euros polimbikitsa ndi kutsatsa malonda, komanso digito. Kukula kwa tsamba la quiiky.com.
eTN: Umboni wa Quiiky kuyambira kubadwa kwake, malinga ndi Alessandro Cecchi Paone, mtolankhani, mphunzitsi wa payunivesite, komanso wolankhula za sayansi, adathirira ndemanga pa tsiku lokumbukira Quiiky.
Alessandro Cecchi Paone: Kuyambira nthawi yoyamba, Sonders & Beach idandithandizira, ndichifukwa chake ndine kazembe wa Quiiky, chifukwa cha kulimba mtima komwe Alessio Virgili ndi Andrea Cosimi anali nako pakuyika ndalama m'dziko lino lomwe labwerera m'mbuyo poyerekeza ndi ena, komwe LGBTQ + tour ikugwira ntchito. ndi zabwinobwino kotheratu ndipo si zachilendo.
LGBTQ + zokopa alendo amaphatikiza kuzindikira ulemu ndi ufulu ndi mwayi wabizinesi - ku Italy, mwatsoka, akadali osafotokozedwa pang'ono.
eTN: 2022 ndi tsiku lofunika kwambiri lobadwa kwa Quiiky.
Giovanna Ceccherini (Quiiky Brand Manager): 2022 ikuwoneka ngati chaka choyambitsanso Quiiky. Tikuwona kubwezeretsa konkriti komwe kukubwera, makamaka kuchokera ku msika waku America LGBTQ+. Zopempha zosungitsa zikuwonetsa chidwi chatsopano paulendo wamagulu m'miyezi yachilimwe.
eTN: Zowonadi kumasulidwa kwa malamulo oletsa mliriwu, womwe ukuyembekezeka m'chilimwe-chilimwe, kumapangitsa kuti alendo azikhulupirira.
Giovanna: Kubwezeretsanso gawo laulendo wapamadzi loperekedwa ku cholingacho kukupanganso zopempha zantchito zapansi zochititsa chidwi kwambiri.
Potseka
Quiiky chaka chino ikuyang'ana ndalama zake pamsika waku North America kuti adziwitse komwe akupita ku Italy, m'chaka chomwe Milan adzakhala mpando wa IGLTA International Convention, chochitika chachikulu kwambiri padziko lonse lapansi, chomwe chikuyembekezeka kwa zaka zambiri. Pachifukwachi Quiiky wapanga maulendo amagulu okhudzana ndi amuna kapena akazi okhaokha ku Sicily, ku Nyanja ya Amalfi kuphatikizapo Naples ndi Pompeii, ku Milan, Venice, Florence, ndi imodzi yoperekedwa kumalo a filimu yachipembedzo.
ZOMWE MUNGACHITE PA NKHANIYI:
- A mutation was frozen in 2 difficult years, in which Quiiky was strengthened thanks to a call for support from Finlombarda and the Milan Chamber of Commerce, which allowed him an investment of over 150,000 euros in promotion and marketing campaigns, as well as in the digital development of the quiiky.
- Beach had my support, and this is why I am a Quiiky ambassador, for the courage that Alessio Virgili and Andrea Cosimi had in investing in this country that is truly backward compared to others, where LGBTQ+ tour operating is completely normal and not an exception.
- Quiiky was born with the actual construction of the product through the search for international correspondents specializing in the target through training for travel agencies to which a catalog with unpublished products was proposed for the first time.
