Kutsatira chilengezo chaposachedwa chochokera kwa Meya wa Lisbon akulonjeza 'kuchotsa Airbnb'kamodzi kachilombo ka corona mliri watha potembenuza nyumba zobwereketsa kwakanthawi kochepa, akatswiri azamakampani adati pulogalamuyo ikhoza kukhala yovuta kwa Airbnb ngati itapambana.
Mabizinesi apadera a Airbnb, omwe kale adapereka kampaniyo kukula mwachangu komanso kusinthika, tsopano ikhoza kulepheretsa kuyambiranso kwake pakanthawi kochepa chifukwa cha malingaliro olakwika opangidwa ndi kukwera kwake kwa meteoric kutchuka m'mizinda ikuluikulu yaku Europe, ndi zotsatira zake. kukula kumapanga m'madera akumidzi.
Airbnb imapangitsa kuti anthu am'deralo agulidwe mitengo kuchokera kumadera apakati. Kuphatikiza apo, kukula kwakukulu kwa malo a Airbnb nthawi zambiri kumagwirizana ndi kukopa alendo, komwe kumatha kukhudza anthu oyandikana nawo ataya zikhalidwe zawo. Mosadabwitsa, zina mwazifukwa izi zidadziwika ndi Fernando Medina pomwe adafotokoza pulogalamu yatsopano ya 'Renda Segura'.
Chodetsa nkhawa cha Airbnb ndikuti mizinda ina yomwe sinakhazikitse njira yothana ndi kukula kwa malo obwereketsa akanthawi kochepa ikuyang'anitsitsa izi ndipo ikhoza kubwereza. M'malo mwake, eni nyumba angakonde kubwereketsa malo awo mwanjira imeneyi chifukwa pulogalamuyi imakopa anthu omwe amakhala nthawi yayitali, ndikuwapatsa ndalama zodalirika komanso zokhazikika.
Ngakhale eni eni eni eni eni nyumba atha kubweza kawiri kapena katatu kwa alendo ochokera kumayiko ena patsiku, kukhudzidwa kwa COVID-19 kumatanthauza kuti kusungitsa malo apakati pamizinda yobwereketsa kwakanthawi kochepa ku Europe kuchira pang'onopang'ono, zomwe sizingapereke ndalama zokwanira. kwa ochereza akanthawi kochepa.
Airbnb ikhoza kukhala yamphamvu kwambiri potsutsana ndi zotsatira zabwino zachuma zomwe imanena nthawi zonse kuti zimapereka mabanja omwe amadalira zipinda zawo kuti alipire mabilu. Komabe, mkangano uwu ukhoza kugwera m'makutu osamva. Sikuti wolandira alendo wotereyu yemwe maboma am'deralo ali ndi vuto. Kukwera kwa 'kugula mpaka kwakanthawi kochepa' ndi eni eni nyumba omwe salipo ndiye nkhani yayikulu yomwe yatsitsidwa.
#kumanga
ZOMWE MUNGACHITE PA NKHANIYI:
- The worry for Airbnb is that other cities that have not yet configured a strategy to combat the growth of short-term rentals will be keeping a close eye on this initiative and may indeed replicate.
- Ngakhale eni eni eni eni eni nyumba atha kubweza kawiri kapena katatu kwa alendo ochokera kumayiko ena patsiku, kukhudzidwa kwa COVID-19 kumatanthauza kuti kusungitsa malo apakati pamizinda yobwereketsa kwakanthawi kochepa ku Europe kuchira pang'onopang'ono, zomwe sizingapereke ndalama zokwanira. kwa ochereza akanthawi kochepa.
- Airbnb's unique business model, which once offered the company rapid growth and adaptability, could now hinder its recovery process in the medium-to-long term because of the negative opinions formed by its meteoric rise in popularity within major European cities, and the impacts this growth creates in local communities.
