Ma Tea Ochepa a Shuga A Iced Pa Nthawi Yamapikiniki a Chilimwe

Lero, Tiyi Yoyera ya Leaf Iced yalengeza kukulitsidwa kwa tiyi ndi tiyi watsopano wa Lower Sugar iced. Zopereka zatsopanozi zimapatsa ogula njira yotsitsimula yomwe imati "ayi" ku zokometsera zopangira ndi zotsekemera, pamene akunena "inde" kuti alawe kwambiri ndi shuga wotsika. Tsopano ikupezeka kwa ogulitsa akuluakulu m'dziko lonselo, mzere watsopano wochokera ku Pure Leaf umabwera muzokometsera zitatu zomwe zimachepetsedwa shuga zimatengera zokonda za Masamba Oyera - Tiyi Wotsekemera Wakuda Wakuda, Pichesi Wotsekemera Wobisala, ndi Ndimu Wotsekemera Wosavuta.          

"Tikudziwa kuti ambiri mwa ogula athu Oyera masamba amafuna njira zochepetsera shuga zomwe sizipereka nsembe pa kukoma," akutero Julie Raheja-Perera, General Manager, North America, Pepsi Lipton Partnership. "Mothandizidwa ndi akatswiri athu a tiyi, ndife okondwa kukulitsa gawo lathu la tiyi la Pure Leaf ndi tiyi atatu otsitsimula omwe amapatsa ogula zomwe akufuna. Tikudziwa kuti anthu adzakonda mzere watsopano wa Pure Leaf Lower Sugar chifukwa umapereka kukoma kokoma komanso kuchepa kwa shuga. ”

Botolo lililonse la 18.5 fl oz la Pure Leaf Lower Sugar lili ndi ma calories 20 ndi 5g wa shuga weniweni wowonjezera, womwe ndi 85% wocheperako shuga kuposa mtundu wa Tea Wotsekemera wamtundu. Shuga wa Pure Leaf Lower Sugar ukupezeka pamtengo wogulidwa wa $2.09/botolo ndipo umapezeka m'njira yachakumwa m'mabotolo amodzi (18.5 fl oz), mapaketi asanu ndi limodzi (16.9 fl oz mabotolo), ndi botolo la 64oz multiserve. . Itha kupezekanso ku Amazon m'mapaketi a 12 (zokometsera zapayekha ndi paketi zosiyanasiyana; 18.5 fl oz).

Pokondwerera kukhazikitsidwa kwa Lower Sugar, Pure Leaf adaganiziranso nyimbo yotchuka ya Def Leppard, "Ndithireni Shuga Pa Ine," kukhala mtundu watsopano wosangalatsa wotchedwa, "Ndithilireni Shuga Wochepa." Remix yatsopanoyi imapangitsa kusintha kosangalatsa kwa nyimbo zamtundu wa rock, kuwunikira kununkhira kwatsopano kwatsopano komanso mbiri yake. Lero, Pure Leaf yakhazikitsa kanema watsopano wazaka khumi ndi zisanu ndikutsatsa malonda omwe ali ndi remix.

Kuphatikiza apo, Pure Leaf adalumikizana ndi opanga angapo a TikTok kuti "atsanulire" nyimboyo muvidiyo yodzipatulira ya TikTok. Opangawo agawananso nyimbo yosinthidwanso m'mavidiyo awo a TikTok, kulimbikitsa otsatira awo / ogwiritsa ntchito TikTok kuti "atiwonetse zomwe ali nazo" ndikuyesa Pure Leaf Lower Sugar. Othandizira opanga TikTok amtunduwo akuphatikiza Nameless James, Jadah Queen, Carlos & Emma, ​​ndi ena.

Molumikizana ndi kutulutsa kwanyimbo, Pure Leaf ikupereka zopatsa zosangalatsa m'sitolo. Ogula atha kulowa kuti apeze mwayi wopambana nyimbo zaulere kwa chaka chimodzi * poyang'ana kachidindo ka QR m'malo ena ogulitsa ndikuwonera kanema wanyimbo wokhala ndi olimbikitsa. Pulogalamuyi ikuchitika mpaka Meyi 1, 2022, ndipo palibe kugula kofunikira.

Mzere watsopano wa Lower Sugar uyambika pansi pa ambulera ya kampeni yomwe ikupitilira ya mtundu wa "No is Beautiful", yomwe ikuwonetsa chikhulupiriro chake chachikulu kuti "ayi" ndiye pamtima wodziwa tiyi ndipo "ayi" ndi njira yopezera moyo wokhutitsidwa. Mu tiyi, Pure Leaf amati “ayi” ku zotsekemera zopanga, zokometsera, ndi chilichonse chomwe sichimapangitsa tiyi kukhala wabwino. M'moyo, Pure Leaf akufuna dziko limene kunena kuti "ayi" n'kosavuta komanso kovomerezeka pachikhalidwe, kuti munthu akhale ndi moyo waphindu.

Monga ena onse, akatswiri athu a tiyi amapangira shuga wa Pure Leaf Lower Sugar pogwiritsa ntchito zosakaniza zabwino kwambiri, makamaka masamba a tiyi omwe amathyoledwa mwatsopano. Zogulitsa zonse za Pure Leaf zili ndi masamba a tiyi omwe amasungidwa bwino ndikusonkhanitsidwa ku malo a tiyi a Rainforest Alliance Certified ku India, Kenya, Indonesia, kapena Sri Lanka kuti apatse ogula tiyi zowona kuyambira kumwa koyamba mpaka komaliza.