Pamene COP27 ikuyamba ku Egypt ndi World Travel Market itatsegulidwa ku London, kampani yoyendera maulendo a Brown + Hudson adalengeza kuti idzachepetsa chiwerengero cha apaulendo omwe amawatumiza kumalo aliwonse omwe amangofikira anthu 50 pachaka.
"Tili panjira yopita ku gehena," atero Mlembi Wamkulu wa UN António Guterres ku Sharm-El-Sheikh. Pakadali pano, UNWTO Mlembi Wamkulu Zurab Pololikashvili ku London anachenjeza kuti “Tiyenera kuchita zambiri ndi kuchita bwinopo—tilibe nthaŵi yowononga.”
Ngakhale kuti zokopa alendo sizingakhale zomwe zikuthandizira kwambiri kusintha kwanyengo, zotsatira zake ndizofunika kwambiri. Ndipo ife ndife mboni. Zotsatira zakusintha kwanyengo zomwe sizinachitikepo zikukhudza mayiko omwe amalandila makasitomala athu, kuphatikiza India, USA, Maldives, South Korea, Cuba ndi South Africa.
"Makampaniwa ayenera kutsogolera mwachitsanzo," akutero Philippe Brown, woyambitsa Brown + Hudson. “Tili ndi mwayi waukulu kuchitapo kanthu. Izi ndi zomwe tiyenera kuchita. ”
Chimodzi mwazabwino za njirayi ndikuti idzapatsa opanga zochitika za Brown + Hudson ufulu wopanga womwe umapezeka mkati mwazovuta.
Pali zoyambira za mtundu uwu. Mu 2019 zovala zakunja za Patagonia zidasintha mawu ake kuti "Tili pabizinesi kuti tipulumutse dziko lathu." CEO Rose Marcario anawonjezera kuti, "Sitikungofuna kuti tiwonongeko pang'ono, tiyenera kuchita zabwino zambiri."
Brown + Hudson amakhulupirira kuti malonda onse oyendayenda akhoza kuchita zabwino zambiri, ndikukhala oganiza bwino. Kuyambira 2021, kampaniyo yalimbikitsa kuti makasitomala akonzekeretu pasadakhale. Ntchito yatsopanoyi ndi chifukwa china choti makasitomala aganizire mwanzeru - komanso momasuka - za maulendo awo ndi zomwe akufuna kukwaniritsa.
"Zowonadi, izi zidzakhudzanso mfundo yathu," akuvomereza Brown. "Koma mfundo yayikulu ndiyakuti pankhani yakusintha kwanyengo, tiyenera kukhala odalirika."
Pomwe akufunafuna kudzoza pulojekiti yamakasitomala, Brown posachedwa adalowa mu Cormack McCarthy's "Mahatchi Onse Okongola." Mzere umodzi makamaka unadziwika kuti: “Pakati pa zokhumba ndi zimene dziko likuyembekezera.” Izi sizinayambe zakhala zoona.
