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Kafukufuku wokhudzana ndi zaka za anthu am'badwo wachichepere amawonetsa kusiyana kwakukulu komanso njira zogulitsira zapadera.

Kafukufuku wopangidwa ndi bungwe lofufuza za maulendo amakampani ndiye cholinga chake pa kafukufuku wa miyezi iwiri pa Millennials ndi Gen Z ogula mwezi uno komanso ogula a Middle Ages ndi Senior mu Seputembala. Zina mwazosiyana kwambiri ndi chizolowezi chawo chochita zinthu ndi okonda kugula, monga malo olumikizirana ndi ogulitsa.

Gen Zs amakonda kupita kwa omwe amagulitsa nawo Mashopu Opanda Ntchito zocheperako kuposa Zakachikwi. Ndi 38% yokha ya achichepere omwe amati amalumikizana ndi ogulitsa, 30% otsika kuposa Millenials, 68% omwe amalumikizana ndi ogwira ntchito m'sitolo. Kafukufukuyu, yemwenso amafananiza machitidwe a ogula ndi ambiri m'magulu onse azaka zikuwonetsa kuti chizolowezi chochita nawo malonda ndipamwamba kwambiri pakati pa Millennials popeza 65% ya apaulendo ochokera m'magulu onse amalumikizana ndi ogulitsa.

Zotsatira za kuyanjana ndizochepanso pakati pa ogulitsa a Gen Z. Ogula opitilira asanu ndi atatu mwa khumi mwa a Millennials ndi magulu onse azaka zonse adaphatikizana ndikuwonetsa zotsatira zabwino atakumana, pomwe 67% yokha mwa ogula a Gen Z adati adagula chinthu chifukwa chakuchitako.

Kusiyana kwina kwakukulu pamachitidwe a ogula kumatha kuwoneka momwe Gen Zs ndi Millennials amachitira ndi zolumikizirana. Opitilira theka la Zakachikwi (55%) amazindikira malo okhudzidwa asanagule ku GTR poyenda, kupitilira kuchuluka kwa okwera onse, omwe ndi ochepera theka, pa 47%. Izi zikusiyana kwambiri ndi machitidwe a Gen Zs popeza 15% yokha ya m'badwo wachichepere uno akuti adazindikira zomwe zidagulidwa asanagule. Izi zikuwonetsa kusiyana kwa machitidwe obadwa nawo pokhudzana ndi momwe magulu azaka zosiyanasiyana amapezera ndi kugawira zambiri.

Peter Mohn, Owner & Chief Executive Officer ku m1nd-set, yemwe adachita kafukufukuyu, adalongosola kuti: "Ndikofunikira kwambiri kwa ogulitsa malonda oyenda ku Millennials ndi Gen Z ogula oyendayenda kuti amvetsetse komwe angakafikire anthu omwe akuwafuna pamene sakuyenda. . Pamagawo onse azaka zonsezi, zili pa intaneti komwe angapezeke koma pakati pa ma Gen Z nthawi zambiri amakhala pafoni komanso pa intaneti. ”

"Mapulatifomu monga TikTok, Mohn adapitilizabe" kukhala ophatikizika ndi kusakanikirana kwamalonda kwa ogulitsa omwe akufuna kufikira ogula a Gen Z pomwe Millennials amakonda kukhala pamapulatifomu angapo monga Facebook, Instagram ndi Twitter.

Avereji ya ndalama ndi dera lina lomwe pali kusiyana kwakukulu pakati pa ogula a Millennials ndi Gen Z mu Travel Retail. Kugwiritsa ntchito m'magulu onse azaka ndizotsika kwambiri kuposa avareji pakati pamagulu azaka zonse zomwe ndi US$101. Kwa Zakachikwi, ndalama zomwe zimagwiritsidwa ntchito ndi $70, ndalama zambiri zomwe zimaperekedwa ku gulu la Electronics ndi $124, zotsatiridwa ndi Jewellery & Watches pa $118 ndi Fashion & Accessories pa $98. Avereji ya ndalama zogulira Travel Retail pakati pa ogula a Gen Z ndizotsika kwambiri pa $44, ndipo ndalama zambiri zimaperekedwa ku Perfumes ndi $111, Zamagetsi, $103 ndi Mowa, $61.

Kumodzi mwa kusiyana kwakukulu ndiko ndalama zonse zomwe zimawonongera anthu azaka zonse ziwiri.

Kaya ndi Zanyumba kapena Zogulitsa Zapaulendo, Millennials imayimira gawo lalikulu la ndalama zonse zomwe ogula amawononga. Mibadwo yonse iwiri ikaphatikizidwa pano ikuyimira kupitilira 30% ya ndalama zonse zomwe zagulitsidwa, koma gawoli likuyembekezeka kukwera mpaka 48% pakutha kwazaka khumi. Mu Travel Retail, ndalama zomwe zimagwiritsidwa ntchito pano ndi 6% pakati pa ogula a Gen Z ndi 25% pakati pa Zakachikwi. Gawo la Millennials la ndalama mu Travel Retail likwera ndi maperesenti ochepa pofika kumapeto kwa zaka khumi pomwe kukula kwazomwe zimagwiritsidwa ntchito pofika 2030 pakati pa ogula a Gen Zs kukuyembekezeka kupitilira katatu.

Mohn anawonjezera kuti: "Ngakhale kuchuluka kwa ogula a Gen Z akadali ochepera 18 ndipo mphamvu zawo zogulira siziposa ndalama zomwe makolo awo amapatsidwa, zomwe zingatheke pakati pa m'badwo uno - monga makasitomala amtsogolo komanso osokoneza - siziyenera kunyalanyazidwa.

"Onse a Millennials ndi Gen Zs ali ndi chizoloŵezi champhamvu chokonda zinthu zokhazikika pogula mu Travel Retail" Mohn anapitiriza. "Ngakhale ali ndi chidwi chofuna kutsatsa malonda omwe ali ndi chidwi ndi chikhalidwe cha anthu komanso chilengedwe komanso nkhani, iwonso ali ndi chidwi chofuna kufuula pawailesi yakanema za anthu omwe ali ndi makhalidwe abwino ndipo adzafulumira kutchula makampani ochititsa manyazi ndi malonda omwe sasonyeza makhalidwe abwino komanso okonda chilengedwe. machitidwe. Izi ndizoona makamaka pakati pa a Gen Zs” Mohn adamaliza.

Ponena za wolemba

Avatar ya Linda Hohnholz, mkonzi wa eTN

Linda Hohnholz, mkonzi wa eTN

Linda Hohnholz wakhala akulemba ndi kusintha zolemba kuyambira pomwe anayamba ntchito. Iye wagwiritsa ntchito chilakolako chobadwachi m'malo ngati Hawaii Pacific University, Chaminade University, Hawaii Children's Discovery Center, ndipo tsopano TravelNewsGroup.

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