Phindu la 100% kapena kupitilira apo: Makampani apadziko lonse lapansi ogwedezeka ndi COVID-19

Pakuwunika koyamba phindu lonse-ndi-kutaya ntchito kuyambira Covid 19 Mliriwu udadutsa m'makampani ochereza alendo padziko lonse lapansi, Marichi amayembekezeredwa kukhala mwezi wankhanza, pomwe US, Europe, Asia ndi Middle East onse akulemba phindu pazaka zopitilira 100% kapena kupitilira apo, pomwe kachiromboka 'kankafalikira mosalekeza, koma kutseka kuyenda.

Pakadali pano, pali milandu yoposa 2.7 miliyoni Covid 19 padziko lonse lapansi, gawo limodzi mwamagawo atatu ali ku US, komwe magwiridwe antchito a hotelo sanadziwikebe mu Marichi, pambuyo pa banal February.

Phindu lonse logwiritsa ntchito chipinda chilichonse (GOPPAR) linali pansi pa 110.6% YOY mpaka $ -12.71. Kutsika kwa manambala atatu ndiko kutsika kwakukulu kwambiri kuposa kale konse komwe kudalembedwa ndi akatswiri amakampani kuyambira pomwe adayamba kujambula deta yaku US. Mkulu wam'mbuyomu anali -10.4% mu Marichi 2015. Marichi 2020 adawonetsanso koyamba pomwe US ​​idalemba mtengo woipa wa GOPPAR.

Kutsika kwa GOPPAR kudachitika chifukwa cha madontho a mammoth kumbali yazopeza. Kukonzanso kwa mweziwo kunali kutsika 64.4%, komwe kunakhudzidwa kwambiri ndi kutsika kwa 48.8-peresenti mpaka 31.5%. Lingaliro ndilakuti kukhalamo kwa Epulo kudzavutikanso kwambiri, popeza mahotela ambiri anali otseguka koyambirira kwa Marichi.

Kutsika kwa RevPAR, kuphatikiza kutsika kwa 65% kwathunthu kwa F&B RevPAR, kudapangitsa kutsika kwa 62.1% pamalipiro onse (TRevPAR), kutsika kwakukulu kuyambira Januware 2016, pomwe TRevPAR idatsika 8.2% YOY.

Pomwe mzere wapamwamba udawuma, ndalama zomwe zidagwiritsidwa ntchito mu Marichi zidatsika, nawonso, pachipinda chopezeka, komabe zidadya ndalama zomwe zidachepetsedwa kale. Ndalama zonse zomwe sanagawidwe zidatsika, pomwe ndalama zonse pantchito yopezeka mchipinda zimatsika ndi 21% YOY. Komabe, kusungitsa ndalama zolipirira sikunafanane ndi ndalama zomwe amapeza, chifukwa mahotela ambiri amayenerabe kukhala ndi magwiridwe antchito ena, ngakhale pakati pama hotelo otchingidwa.

Malire opindulitsa pamwezi sanasinthe, kutsika ndi 52.8 peresenti mpaka -11.6%.

Phindu ku Europe Loposa GFC

Zochita ku Europe mosalephera nosedived, nawonso. Pomwe zidziwitso za February sizinali zodabwitsa, Marichi adawona GOPPAR pamwezi ikugwa 115.9%, kutsika kwakukulu kwa YOY kuyambira Epulo 2009, pomwe GOPPAR idatsika 37.9% pakatikati pa Global Financial Crisis. Inali nthawi yoyamba kuchokera pomwe HotStats idayamba kutsatira kutsata deta za ku Ulaya mwezi uliwonse mu Okutobala 1996 kuti GOPPAR ngati mtengo udasinthidwa kukhala - € 8.33.

RevPAR inali pansi 66.2% YOY, zotsatira zakugwa kwa 44.6-peresenti, kuphatikiza 11% YOY pamlingo wapakati. Pamene ndalama zonse zothandizira zinagwera, zidatsitsa TRevPAR kutsika ndi 61.6%, komanso kugwa kwakukulu kwa YOY mu KPI kuyambira Epulo 2009, pomwe TRevPAR idakana 23.5%.

Zomwe ziwonetsedwazo zikuwonetsa kuti COVID-19 ikumenya ndalama ndi phindu ~ 3x molimbika kuposa Global Financial Crisis ndipo ~ 4x yovuta kuposa 9/11.

Ndalama zolowera m'madzi zimaphatikizidwa ndi kutsika kwamitengo iwiri, zotulukapo zotseka hotelo, ntchito zocheperako komanso magwiridwe antchito opepuka. Ndalama zogwirira ntchito zinali zotsika ndi 28.8% YOY pachipinda chilichonse.

Ndalama zapamutu zonse zinali zotsika 25.3% YOY.

Malire opindulitsa anali kutsika kwa 45.7 peresenti mpaka -13.1%, nthawi yoyamba phindu lochepa m'derali lidalembedwa.

Asia-Pacific Akutsikabe

Ofufuza zamakampani ama hotelo adayang'ana zotsatira za February mu Asia-Pacific ngati chizindikiro cha zomwe zikubwera padziko lonse lapansi, popeza derali, makamaka China, lidakhudzidwa milungu ingapo US, Europe ndi Middle East zisanachitike.

Nkhani yabwino kuchokera kumadera ena ndikuti matendawa akuyenda pang'onopang'ono. Komabe, dera lonseli silingathe kuthawa mwezi wa Marichi, womwe udawonetsedwa ndi kutsika kwa 117.8% ku GOPPAR, kutsika kwina, ndikupangitsa kuti mbiriyo ikhale mwezi umodzi m'mbuyomu, pomwe GOPPAR inali pansi pa 98.9%.

Pambuyo pobowoleza mwezi wa February ku GOPPAR ngati mtengo, zidasokonekera mu Marichi pa - $ 11.22.

Kuwonjezeka kwakukulu mu Marichi ndikuwonetseratu kutayika kwakukulu ku US, Europe ndi Middle East mu Epulo.

Kutsatira izi, TRevPAR m'mweziwo anali atalemba 75.3% YOY, ndikumapereka mbiri yakale -52.5% YOY yomwe idakwaniritsidwa mwezi watha. Ndalama ndi zipinda za F&B zatsika zidakokera ndalama zonse pansi, pomwe zakale zidatsika 76.2% YOY.

Ndalama zonse pamutu wazipinda zonse zinali 40% YOY.

Malire opindulitsa pamweziwo adalowa m'malo olakwika pa -27.4% atatulutsa malire ochepa mu February pa 0.9%.

China, genesis yodziwika bwino ya coronavirus, ikupitilizabe kuvutika pakuyenda kwa KPIs mwezi ndi mwezi, koma pali zizindikiro zakusintha. Kukhala mu Marichi kudakhazikitsa kuchuluka kwa 7.3 peresenti mu February, ndipo GOPPAR akadali wofiira, inali 64% yokwera mu Marichi pa February pamtengo wa dollar.

M'chigawo cha Hubei, pomwe coronavirus idapezeka koyamba, kukhalamo mu Marichi kunali mpaka 58.9%, kutsika kwa 11% kokha kuyambira nthawi yomweyo chaka chapitacho. Ngakhale kukhalamo kumeneku mwina ndi ntchito ya azachipatala omwe amagwiritsa ntchito mahotelawo, GOPPAR inali yabwino pamwezi pa $ 22.60, patatha mwezi wolakwika wa February.

Middle East Osati Amatenda

Middle East, nawonso, sinapulumutsidwe mu Marichi. Ngakhale kuti GOPPAR sanakhumudwe chifukwa chodzipangira ndalama, idali pansi 98.4% YOY, mbiri m'chigawochi komanso yayikulu kwambiri popeza idatsika ndi 74.3% YOY mu Julayi 2013, nthawi yazipolowe zomwe zimaphatikizapo Aigupto kulanda.

TRevPAR nayenso anali ndi mbiri yolembedwa 61.7% m'mweziwo, kutembenuka kwakukulu kwa YOY kuyambira Juni 2015, pomwe metric inali pansi pa 43.9% YOY. RevPAR inali pansi 62.7% YOY, motsogozedwa ndi kutsika kwa 41.5 peresenti mpaka 34.2%.

Zowonongera zidatsata njira yofananira ndi madera ena, kumenya YOY, komabe ndikutenga gawo lalikulu la ndalama. Ndalama zogwirira ntchito zidatsika ndi 25.8% YOY koma zidakwera 23.6% monga gawo la ndalama zonse.

Ndalama zonse pamutu wazipinda zonse zinali 27% YOY.

Kuchulukitsa kwa mweziwo sikunali kokwanira pa 1.5%.

Chiyembekezo

Pomwe COVID-19 imachepetsa kapena kuyimilira m'masabata ndi miyezi ikubwerayi ndipo hotelo zitsegulidwanso, ziyembekezo ndikuti magwiridwe antchito a hotelo adzayamba kuchokera pakatikati pano. Koma pakufunika kogwirizana ndi kukula kwa GDP ndikuyembekeza kwakuchepa kwamadigito awiri kotala yachiwiri padziko lonse lapansi, ogulitsa hotelo azikakamizidwa kuti apange ndalama zochulukirapo chaka chonse ndipo ayenera kudikirira mpaka padzakhala katemera wowona kuti phindu limasintha.

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