Makampani oyenda ku US amalimbikitsa anthu aku America kuti akonzekere ulendo wamtsogolo

Pamene mayiko ndi mizinda ikuyambanso kutsegulidwa, makampani oyendayenda aku America akhazikitsa kampeni yayikulu lero ndi uthenga womveka bwino kwa anthu aku America: zili bwino kuyamba kukonzekera ulendo wotsatira - nthawi iliyonse yomwe ingakhale.

Kampeni ya "Tiyeni Tipite Kumeneko", yomwe ipitilira mpaka 2021, ndi chifukwa cha mgwirizano wamakampani ndi mabungwe opitilira 75 omwe adakhala miyezi ingapo akuwunika funsoli: uthenga wabwino ndi uti kwa omwe akuyenda pomwe dzikolo likuyenda. zowona za mliri?

Yankho: Tengani mwayi pazabwino zomwe zawonetsedwa pokonzekera ulendo, ngakhale pongoganizira za ulendo wamtsogolo-ndipo nthawi iliyonse apaulendo akakonzeka kuutenga, makampaniwo amakhala okonzeka kuwalandira bwino.

Malinga ndi kafukufuku watsopano wochitidwa ndi wofufuza za chisangalalo Michelle Gielan, 97% ya omwe adafunsidwa adanena kuti kukhala ndi ulendo wokonzekera kumawathandiza kukhala osangalala, pamene 82% adanena kuti kumawapangitsa kukhala osangalala "mochepa" kapena "mofunikira".

Makumi asanu ndi awiri ndi mmodzi mwa XNUMX aliwonse adanena kuti akumva mphamvu zambiri pamene anali ndi ulendo wokonzekera m'miyezi isanu ndi umodzi yotsatira.

Atafunsidwa ngati omwe adafunsidwa adagwirizana ndi mawu awa, magawo otsatirawa adati inde:

• “Kungodziwa kuti pali chinachake chimene ndikuyembekezera kudzandibweretsera chimwemwe”: 95%

• “Kukonzekera ulendo kwa miyezi isanu ndi umodzi ikubwera kudzandipatsa chimwemwe”: 80%

• “Kukonzekera zinazake kungandipangitse kudzimva kuti ndine wolamulira pakati pa kusatsimikizika kochuluka”: 74%

• “Kuyenda komanso kudzimva kukhala otetezeka pamene ndikuyenda kungandibweretsere mtendere wamumtima”: 96%

Zotsatirazi zimabwera panthawi yomwe kafukufuku wasonyeza kuti aku America akukumana ndi chisangalalo chochepa kwambiri m'zaka 50. Amagwirizananso ndi kafukufuku wam'mbuyomu wopeza kuti munthu amakhala wosangalala komanso wokhutira chifukwa chongokonzekera ulendo wopita m'tsogolo, komanso kuti kuyembekezera ulendo kungakhale kothandiza kwambiri kuposa kungoganizira zomwe zachitika kale.

"Kusungitsa ulendo - ngakhale kungoupeza pa kalendala - kungakhale chinthu chomwe tingafunikire kuti tibwezeretse chitetezo chathu cham'maganizo pambuyo pa miyezi yambiri tikukayikakayika komanso kupsinjika," atero Michelle Gielan, woyambitsa wa Institute for Applied Positive Research komanso katswiri. mu sayansi ya chisangalalo. “M’kafukufuku wathu wokhudza kugwirizana pakati pa kuyenda ndi chimwemwe, 82 peresenti ya anthu amanena kuti kungokonzekera ulendo kumawapangitsa kukhala osangalala kwambiri.”

“Kampeni ya Let’s Go There ikufuna kuuza apaulendo: Nthawi yanu ikakwana, tikhala okonzeka,” adatero. Mgwirizano waku US Travel Purezidenti ndi CEO Roger Dow, yemwe bungwe lake likuthandizira ntchito za mgwirizano. "Pali chisangalalo pokonzekera ulendo, ndipo nthawi ikakwana, makampaniwa adzipereka kukonzekera bwino kuti apaulendo abwerere.

"Bizinesi yathu imazindikira kufunikira kolumikizana munthawi ino - monga ogwira nawo ntchito, osati opikisana nawo - mu uthenga umodzi wolandirira, kukonzekera, ndi chikhumbo chothandizira zosowa za apaulendo."

Ngakhale thanzi la anthu ndilofunika kwambiri, kufunikira kopangitsa kuti anthu aku America asunthirenso mwachangu momwe angathere mwachangu pantchito komanso zachuma. Kuyenda kumathandizira ntchito kwa m'modzi mwa anthu 10 aku America omwe akudwala mliri - koma opitilira theka la ntchitozo zidatayika kuyambira pomwe mliriwu udayamba ndi Meyi 1. Makampani oyenda adzipereka kukhala okonzekera nthawi yomwe kufunikira kwaulendo kumabwerera, kuti kusunga makasitomala ndi antchito ake otetezeka komanso athanzi ndikubwezeretsanso ntchitozo mwachangu momwe zingathere.

"Sitikudziwa kuti makampani oyendayenda adzachira liti, koma tili ndi chidaliro kuti achira," atero a Jill Estorino, Purezidenti ndi Managing Director ku Disney Parks, Experiences and Products, komanso wapampando wothandizana nawo wa Let's Go There Coalition. . "Tonse takhalapo pano - nthawi ino zitha kuwoneka mosiyana, koma kumapeto kwa tsiku bizinesi yathu ndi yolimba kwambiri, ndipo zokumbukira ndi zomwe takumana nazo sizingasinthidwe. Ndawala imeneyi ndi sitepe yoyamba yolimbikitsa anthu a ku America kuganiza zokonzekera tchuthi, ndi kuwalimbikitsa kuyembekezera kukumana ndi zodabwitsa ndi chimwemwe—komanso matsenga—omwe ulendo wokha ungapereke.”

"Pamene mayendedwe akuyenda kuti awonetsetse kuti zaumoyo ndi chitetezo zikuyenda bwino, ndili ndi chiyembekezo chachikulu kuti zikadzayenera kutero, apaulendo adzatsegula khomo lawo ndikuwoneranso dziko lapansi," atero a Brian King, Global Officer. , Marriott International ndi wapampando mnzake wa Mgwirizano wa Tiyeni Tipite Kumeneko. "Kulakalaka kusonkhana pamodzi ndi kusintha kwa malo kumawonetsa momwe taphonya mwayi wothawa ndikukumana ndi china chatsopano. Apaulendo akatembenuza kuyendayenda kwawo kukhala mapulani, chisangalalo chamalingaliro chimakula pomwe maloto ambiri amakhala okonzeka kuzindikirika ndikufufuzidwa. "

Zomwe zili pazama TV zitha kulembedwa pogwiritsa ntchito #LetsMakePlans.

The Let's Go There Coalition imaphatikizapo mabizinesi ogwirizana opitilira 75 ndikuwerengera, kuphatikiza: American Airlines; American Express; American Resort Development Association; Kuthamangitsa; Delta Air Lines; Mapaki a Disney, Zochitika ndi Zogulitsa; Ecolab; Enterprise Holdings, Inc.; Gulu la Expedia; Hilton; Hilton Head Island-Bluffton Visitor & Convention Bureau; Hyatt Hotels Corporation; Msonkhano wa Las Vegas ndi Ulamuliro wa Alendo; Loews Hotels & Co; Marriott International; PepsiCo; Sabre; dipatimenti ya Tourism ku South Dakota; United Airlines; bungwe la US Travel Association; Visa; Pitani ku California; Pitani ku Spokane; ndi World Cinema, Inc., pakati pa mabungwe ena.

Ntchito zopanga komanso zofalitsa nkhani zikuthandizidwa ndi dentsu mcgarrybowen ndi Publicis Groupe.

Kampeni yophatikizika kwathunthu idzakhalapo m'miyezi ikubwerayi pamawayilesi adziko lonse, kuphatikiza CMT, Cooking Channel, ESPN, Freeform ndi National Geographic Channel. Mawanga awiri adzawonekera pa ESPN's Monday Night Football pa Sept. 14. Pulogalamuyi idzawonekanso pamasewero a kanema pa intaneti (YouTube ndi Hulu), idzawululidwa ngati mawailesi pa intaneti ya iHeartMedia, ndipo idzawonekera pa intaneti monga mawonedwe a digito, chikhalidwe ndi anthu. zotsatsa zamadongosolo.
Katundu wagawidwa kudzera pagulu lalikulu la ogwira nawo ntchito paulendo kuti apange chipinda cha echo cha mauthenga omwe angafikire mamiliyoni apaulendo m'miyezi ikubwerayi.

#kumanga