Marriott Bonvoy: Marriott International iyambitsa pulogalamu yatsopano yoyendera

Marriott International ikuyambitsa kampeni yapadziko lonse lapansi yobweretsera Marriott Bonvoy, dzina latsopano lomwe limalowa m'malo a Marriott Reward, The Ritz-Carlton Rewards ndi Starwood Preferred Guest (SPG).
https://www.youtube.com/watch?v=m9hjvISsDWg&feature=youtu.be

Kampeniyi imakondwerera Marriott Bonvoy ngati pulogalamu yapaulendo yokhala ndi tag "Mphotho Zomwe Zimaganiziridwanso" kudzera mumitundu yake 30 yama hotelo, zokumana nazo zodabwitsa komanso zopindulitsa za mamembala. Kampeni yathunthu imaphatikizapo kutsatsa pawailesi yakanema, makanema apa digito, mafoni, zosindikizira, zoulutsira mawu, kunja kwanyumba, ndi kanema, komanso zochitika zapadera ndi mwayi wopeza mamembala pazokumana ndi anzawo pazokonda monga masewera ndi zosangalatsa. Kuonjezera apo, mawebusaiti a Marriott ndi mapulogalamu a m'manja, makhadi a ngongole omwe ali nawo limodzi ndi zolemba zoyambirira monga Marriott Bonvoy televizioni ya chipinda cha alendo ndi zolemba zamakono Marriott Bonvoy Traveler zonse zimasonyeza dzina latsopano.

"Marriott Bonvoy akuwonetsa chisangalalo cha 'kuyenda bwino' komwe kumatheka chifukwa cha malo athu osayerekezeka a mahotela, chikhalidwe chochereza alendo komanso mapindu apadera a mamembala," adatero Karin Timpone, Global Marketing Officer, Marriott International. "Cholinga chathu ndikudziwitsa a Marriott Bonvoy komanso kulimbikitsa anthu ambiri kuti aziyenda."

Kuwonetsa kampeni kudzakhala malo akanema otsogozedwa ndi wopanga mafilimu wosankhidwa ndi Oscar Jean-Pierre Jeunet molumikizana ndi Marriott Creative and Content Marketing ndi bungwe la Observatory Marketing. Malo aliwonse a kanema wawayilesi amajambulidwa mwanjira yamatsenga yomwe ndi siginecha ya Jeunet, Janusz Kaminski wopambana wa Oscar kawiri amayang'anira kanema. Zotsatira zake ndi ma vignette amfupi ojambulidwa ku Marriott International properties kuphatikiza The Ritz-Carlton, Kyoto, W Verbier, JW Marriott Nashville, The Westin Golf Resort & Spa Playa Conchal, Sheraton Grand Hotel, Dubai ndi Courtyard yolemba Marriott Sedona. Vignette iliyonse ya hotelo imagawana chisangalalo chakuyenda bwino pogwiritsa ntchito liwu limodzi, "Bonvoy!"

Kampeni ya Marriott Bonvoy idzafalikira maiko 22 akutulutsa zofalitsa chaka chonse ndipo idzatengera mwayi pazochitika zazikulu zachikhalidwe kuwonetsa pulogalamu yatsopano yoyendera padziko lonse lapansi. Ntchitoyi idzaphatikizapo kutsatsa pawailesi yakanema ndi makanema apakompyuta ku U.S., komanso m'misika ina yapadziko lonse lapansi ku Asia, Europe, North America ndi South America. Malo oyambilira akanema akanema adzawonetsedwa ku U.S. pa Oscars wa 91 ndipo m'malo ena oyamba, adzawonetsedwa mkati mwa malonda osatetezedwa panthawi yowulutsa pa ABC. Zofalitsa zidakonzedwa ndi Marriott One Media, gulu lodzipereka mkati mwa Publicis Groupe.