Marriott International, Inc., lero yalengeza mapulani okulitsa malo omwe asankhidwa ku Greater China ndikuwonjezera mahotela 30 mgawoli pofika kumapeto kwa 2023.
Zowonjezerazi zimalimbikitsidwa ndi kufunikira kwakukulu kwa malo osankhidwa a Marriott m'malo omwe akubwera ndikukwaniritsa malo omwe alipo a malo opitilira 460 m'derali. Malo osankhidwa a Marriott pakali pano akuphatikiza zinthu zotsatirazi zomwe zikuyenda m'mizinda 67 ku Greater China: Moxy Hotels, Fairfield yolembedwa ndi Marriott, Courtyard ndi Marriott, Four Points ya Sheraton, AC Hotels yolembedwa ndi Marriott, Aloft Hotels, ndi Element Hotels.
Mbiri ya Marriott yamitundu 30 yodabwitsa ya hotelo imapereka zosankha zapadera kuti zisinthe zosowa za ogula ndi mawonekedwe osiyanasiyana komwe amapita. Kukula kwa ntchito zosankhidwa m'derali kudzakweza zosankha za ogula m'mizinda yachiwiri ndi yachitatu yaku China, monga Foshan ndi Changchun, ndikukulitsa kupezeka kwake m'mizinda yoyamba ngati Shanghai.
"Kuyimira opitilira 50 peresenti ya mahotela apadziko lonse a Marriott omwe akuyembekezeka kutsegulidwa ku Greater China m'chaka cha 2022 ndi 2023, mbiri yathu yosankha ntchito ndi injini yokulitsa kampaniyo pamene tikupitiliza kukula," atero a Gavin Yu, Chief Development Officer, Greater China. , Marriott International. "Ndi njira yodziwika bwino yachitukuko ya 'Brand + Destination', tikuwona kukula kwakukulu popereka zosankha zofikirika komanso zotsika mtengo m'malo omwe akubwera. Tikukonzekera kupitiliza kugwira ntchito ndi eni ake ndi ma franchise kuti tiwonjezere mbiri yathu yamitundu yomwe tidasankha pogwiritsa ntchito zomanga zatsopano ndi zosintha komwe alendo athu amafuna kupitako. ”
Kampaniyo ikukulitsanso malo ake abwino ku Greater China kudzera m'mapulojekiti amitundu iwiri komanso mtundu wake wa franchise-plus. Mapangidwe apadera amtundu wamtundu wapawiri adzagwirizana ndi zilakolako zomwe apaulendo akukula zokhala ndi malo osinthika popatsa ogula zosankha zambiri. Mu 2022, kampaniyo idasaina ma hotelo asanu ndi limodzi amitundu iwiri omwe akuyimira mahotela 14, omwe atatu ali pansi pa mtundu wa Fairfield by Marriott ndi awiri pansi pa Four Points ndi mtundu wa Sheraton. Ndi mtundu wa franchise-plus, Marriott amathandizira kutsegulira mahotelo ndi machitidwe oyambira ndikusunga mtundu wamtundu. Chitsanzochi chikuphatikizapo Marriott kugwira ntchito limodzi ndi ogulitsa malonda ndi kulimbikitsa anthu omwe akufuna kukhala woyang'anira wamkulu woyamba yemwe, atagwiritsidwa ntchito ndi wogulitsa malonda, amagwira ntchito yotsegulira hotelo komanso chaka chonse choyamba cha ntchitoyo pogwiritsa ntchito zothandizira, machitidwe ndi zothandizira za Marriott.
Mipata yomwe ikubwera ku Greater China ikuphatikiza:
Mahotela omwe akuyembekezeredwa kwambiri a AC Hotels yolembedwa ndi Marriott ku Suzhou akuyembekezeka kulandila alendo mu Disembala 2022 ndi mahotelo owoneka bwino, opangidwa mwadala omwe amapereka mwayi wopatsa alendo chilichonse chomwe angafune. Apaulendo akulowera kumalo odziwika bwino monga Chengdu ndi Wuhan posachedwapa atha kusangalala ndi luso la AC Hotels kudzera muntchito zopanda msoko, zida zokongoletsedwa ndi zojambulajambula, komanso mapulogalamu oganiza bwino.
Mtundu wamphamvu wa Moxy Hotels, womwe pano uli ndi mahotela asanu ndi limodzi omwe alipo m'mizinda isanu yaku China kuphatikiza Shanghai, Shenzhen, Xi'an ndi ena, akuyembekezeka kubweretsa mzimu wake wa "Play On" m'mizinda yambiri kudzera ku Suzhou ndi Xi'an. . Pokonzekera kulowa m'tsogolo ku Chongqing ndi Ningbo, Moxy Hotels akuyembekezeka kuyambitsa mtundu waku China wamapangidwe ake, kuphatikiza zokoka zakomweko m'malo ake owoneka bwino komanso ochezera kuti apereke zokumana nazo za alendo zomwe nthawi zonse zimakhala zamphamvu kwambiri.
Kudzutsa malingaliro odekha, Fairfield yolembedwa ndi Marriott imabweretsa chitonthozo kwa apaulendo omwe amayang'ana zowoneka bwino komanso zamtengo wapatali ndi kapangidwe kake kamakono komanso kokwezeka kolimbikitsidwa ndi chilengedwe. Kutsegulidwa kwa mtundu wa 150th hotelo ku Greater China - Fairfield yolembedwa ndi Marriott Hangzhou Xihu District - koyambirira kwa chaka chino idawonetsa chikhumbo cha kampaniyo kukulitsa zokumana nazo zosiyanasiyana, zotsika mtengo komanso zogulira kwa alendo. Mu 2023, mahotela 10 a Fairfield by Marriott akuyembekezeka kulowa m'malo angapo kum'mawa kwa China, kuphatikiza mizinda yayikulu Kunshan ndi Zhuji, komwe ndi kochokera ku chikhalidwe cha Kunqu Opera ndi Wuyue.
Bwalo la Trailblazing la Marriott brand likuyembekeza kukondwerera zaka zake 50th hotelo yayikulu pamsika waku China pakati pa 2023, ndikuwonjezera katundu ku Chongli, malo ochitirako masewera olimbitsa thupi pamasewera a Olimpiki a Zima a 2022, komanso ku Jiuzhaigou, malo osungira zachilengedwe osankhidwa ndi UNESCO ngati World Heritage Site. Mahotelawa amalola alendo kuthawira kuzinthu zamtengo wapatali zobisika m'dziko lonselo ndikupereka mwayi wochereza alendo kwa amalonda ndi omasuka kuti asamuke kuchoka kuntchito kupita ku zosangalatsa.
Mfundo Zinayi zolembedwa ndi Sheraton, zokhala ndi gawo lolimba kwambiri la mapaipi osankhidwa a Marriott ku Greater China, amalola alendo kubwereranso ndikupumula pomwe akusangalala ndi siginecha ya Best Brews.® pulogalamu yopereka moŵa wa m'deralo pa-pompopompo. Chizindikirocho chikuyembekeza kufulumizitsa kukula kwake ku Greater China ndi kutsegulidwa kopitilira kasanu kokonzekera mu 2023. Mfundo Zinayi ndi Sheraton zidzapereka chidziwitso chenicheni cha chikhalidwe cha m'deralo chophatikizidwa ndi ntchito yaubwenzi, yowona kuti alole alendo kuti apumule pamalo osasamala.
Mtundu wamtsogolo wa okonda nyimbo komanso apaulendo odziwa zaukadaulo, Aloft Hotels, akuyembekezeka kukulitsa mayendedwe ake mu 2023 ndikutsegula mahotelo awiri ku Beijing ndi Yantai. Mtunduwu upereka chidziwitso "chosiyana ndi mapangidwe" kuti abweretse anthu pamodzi kudzera pamasewera osangalatsa komanso nyimbo zatsopano.
Kuphatikiza apo, apaulendo posachedwa azitha kumizidwa m'malo abwino komanso okhudzidwa ndi chilengedwe ndi kutsegulidwa kokonzekera kwa Element Hotels ku Guangzhou Baiyun mu 2023.
Marriott International ili pamalo abwino ku Greater China yokhala ndi malo opitilira 460, okhala ndi mitundu 23 m'mizinda ndi kopita 120. Pokhala ndi masomphenya opereka ulendo wamtundu umodzi, Marriott akudzipereka kulimbikitsa maulendo ndi kulumikizana ndi alendo kudzera mu pulogalamu yake yopambana mphoto, Marriott Bonvoy, ndi mbiri yake yosayerekezeka ya 30 zotsogola.
