Mayendedwe a Boomers, Gen X, Y & Z amayang'ana kwambiri pa ATM

Apaulendo ochokera padziko lonse lapansi omwe akuyimira mibadwo yonse, tsopano ali ndi chidwi chofanana pazochita ndi zomwe akumana nazo zomwe zikukhudza, nthawi zambiri amayendetsa zisankho zawo zapaulendo, malinga ndi kafukufuku watsopano wamayendedwe ochokera ku Expedia Group Media Solutions.

Kafukufukuyu akutsindika mfundo yakuti zochitika za chikhalidwe ndi kamodzi m'moyo wonse, kufufuza malo atsopano ndi zochitika zomwe zimagwirizanitsa, zimayikidwa m'mibadwo yonse yapamwamba kwambiri kuposa mtengo kapena mtengo wotsika.

Msika Wakuyenda waku Arabia 2020, zomwe zikuchitika ku Dubai World Trade Center kuyambira 19-22 Epulo 2020, zibweretsa akatswiri oyendera ndi zokopa alendo ochokera padziko lonse lapansi kuti akambirane za msika womwe ukukula wapadziko lonse lapansi ndi zochitika, zomwe malinga ndi Skift Research waku New York, akuti okwana $183 biliyoni chaka chino, chiwonjezeko cha 35% kuyambira 2016.

"Ngakhale mibadwo yonse tsopano ikuyang'ana zochitika ndi zochitika, koposa zonse, zomwe zimapangitsa msikawu kukhala wovuta kwambiri, ndizokonda ndi zofuna za m'badwo uliwonse ndipo pamapeto pake, vuto lomwe amalonda akuyesera kuchita nawo," adatero. Danielle Curtis, Woyang'anira Chiwonetsero ME, Msika Woyenda wa Arabian 2020.

ATM ili ndi masemina angapo pa Global Stage yozindikiritsa zaposachedwa kwambiri pankhani zochereza alendo komanso zomwe zachitika posachedwa kwambiri pazachikhalidwe zokopa alendo kuti zitukuke mtsogolo pazachuma chaumoyo komanso ntchito zokopa alendo. Ndipo pothana ndi mavutowa ATM yatenga akatswiri amakampani ochokera ku Kerten Hospitality, Accor, komanso oimira mabungwe a Abu Dhabi ndi Ajman tourism board.

Zochita ndi zokumana nazo zimagwirizanitsa mibadwo yonse, koma zokonda zimasokoneza zopereka zambiri pamsika wapadziko lonse wamtengo wapatali $183 biliyoni kufika 35% pazaka 5 zapitazi.

Boomers, omwe adabadwa pakati pa 1946 ndi 1964 sada nkhawa kwambiri ndi bajeti ndipo ali ndi chidwi kwambiri ndi malo okaona malo komanso kwa alendo aku America, 40% amakonzekera tchuthi chawo kuzungulira chakudya ndi zakumwa. Amafuna chitetezo, chitetezo ndi ntchito ndipo otchedwa Platinum Pensioners ndi anthu omwe amafunidwa kwambiri - amafuna kumasuka ndipo kawirikawiri amapewa maulendo aatali.  

Oyendayenda a Gen X omwe tsopano ali ndi zaka zapakati pa 40 ndi 56, amayenda pang'onopang'ono kuchokera ku mibadwomibadwo, chifukwa cha ntchito zamakampani, 50% ya maudindo onse a utsogoleri padziko lonse lapansi amakhala ndi Gen Xers. Chifukwa chake amalemekeza moyo wantchito ndipo amakonda maholide opumula kusiyana ndi kupsinjika. Chochititsa chidwi n'chakuti 25% ya Gen X ivomereza zonena zapakamwa popanga zisankho ndipo amakopeka kwambiri ndi zochitika za chikhalidwe ndi kafukufuku wa Expedia anapeza kuti 70% amasangalala ndi malo osungiramo zinthu zakale, malo a mbiri yakale ndi malo owonetsera zojambulajambula.

Generation Y kapena Millennials, omwe lero ali azaka zapakati pa 25 ndi 39, ndi omwe amakambidwa kwambiri m'badwo ndipo ndi akatswiri osatsutsika pamutu wapaulendo pafupipafupi, aluso mwaukadaulo komanso osokoneza kwambiri. Kuposa china chilichonse, Millennials amalakalaka zosangalatsa komanso zosiyanasiyana ndipo ngakhale amasamala ndi bajeti yawo, m'mawu ake ndiye msika waukulu kwambiri wandalama, wopangidwa ndi kuchuluka kwake.

Kafukufuku wa Ipsos mu Seputembala 2018, adatsimikiza kuti 25% ya anthu amdera la MENA amapangidwa ndi Millennials; 97% ali pa intaneti; 94% alipo pa nsanja imodzi yokha; 78% amagawana zomwe zili mlungu uliwonse; 74% adalumikizana pa intaneti ndi mtundu ndipo 64% nthawi zonse amayang'ana zotsatsa zabwino kwambiri zomwe zilipo. Izi zitha kukhala ndi chochita ndi chakuti 41% ya Zakachikwi za MENA amadzimva kuti ali ndi mavuto azachuma, ndipo 70% yokha ya omwe ali ndi zaka zogwira ntchito, ndiomwe amalembedwa ntchito.

"Katswiri wina wodziwika bwino wapaulendo ndi zokopa alendo aziwonera Generation Alpha - ana a Zakachikwi. Malinga ndi Skift ana awa, omwe anabadwa chaka cha 2010 chitatha, ayamba kukonzekera ulendo wawo kumapeto kwa zaka khumizi ndipo pali chikhulupiriro chakuti akuyembekezeka kukhala osokoneza kwambiri kuposa makolo awo, "anawonjezera Curtis.

Pomaliza, Generation Z, omwe adabadwa pakati pa 1996 ndi 2010, azaka zapakati pa 10 ndi 24, amawononga 11% ya bajeti yawo yoyendera pazochitika ndi maulendo apamwamba kwambiri kuposa m'badwo uliwonse malinga ndi kafukufuku wa Expedia. Chomwe chimayika mbadwo wotseguka uwu, wolumikizana ndi ena, ndikuti 90% amalimbikitsidwa ndi anzawo pamasamba ochezera ndipo 70% ali otseguka ku malingaliro opanga. Monga nzika zenizeni zadijito, amakhala omasuka kufufuza, kukonza ndikusungitsa maulendo awo kuchokera pafoni yawo yam'manja ndipo amalakalaka zatsopano, zapadera komanso zenizeni.

"Chifukwa chake, poyankha, kupatula zovuta zamalonda ku mibadwo yosagwirizanayi, masemina a ATM azikhala akuwunikanso momwe mahotela, kopita, zokopa, zokopa alendo ndi zochitika zina zimapangidwira, kupakidwa ndi kugulidwa mitengo, kuti zikwaniritse zofunikira. Tikhalanso tikukhazikitsa ku Middle East koyambirira kwa Arival Dubai @ ATM ku Middle East kuwonetsa m'badwo wotsatira wa zomwe akupita komanso zatsopano, komanso kuwunika mwayi wosiyanasiyana womwe gawo limapereka, "anatero Curtis.

ATM, yomwe akatswiri ogwira ntchito m'makampani amawaona ngati barometer ku Middle East ndi North Africa pankhani zokopa alendo, alandila anthu pafupifupi 40,000 pamwambo wake wa 2019 ndi nthumwi zochokera kumayiko 150. Ndi owonetsa oposa 100 omwe adayamba kuwonekera, ATM 2019 idawonetsa chiwonetsero chachikulu kwambiri ku Asia.

Kuti mumve zambiri za ATM, chonde pitani: https://arabiantravelmarket.wtm.com/media-centre/Press-Releases/