Chikondwererochi chidachitika pofuna kulimbitsa udindo wa Miami ngati likulu la nyimbo ndi chikhalidwe cha Chilatini padziko lonse lapansi. Alendo otchuka adaphatikiza David Whitaker, Purezidenti wa Greater Miami Convention & Visitors Bureau, ndi Daniella Levine-Cava, Meya wa Miami-Dade County.
Kwa chaka chake chachitatu chowongoka, Miami ndi mzinda wachitatu wokhala ndi Latin GRAMMYs, ndikubweretsanso bwalo lathunthu kuudindo wofunikira pakuyimba nyimbo zachi Latin. Meya Levine Cava akuti, "Miami, ndithudi, ndi chikhalidwe chachikulu, koma chomwe chili ndi phindu lachuma kwa mabizinesi am'deralo ndi ogwira ntchito."
Sabata ya Latin GRAMMY idzaphatikizanso malo apamwamba a Miami-Adrienne Arsht Center ndi Kaseya Center-monga malo okondwerera zochitika zosiyanasiyana. Malo oterowo akuwonetsa kuthekera kwa Miami kuchititsa zochitika zapadziko lonse lapansi. "American Airlines, ndege yathu yovomerezeka yopereka Mphotho, idati yadzipereka kuderali, motero ikupitiliza kuchita chimodzimodzi pakati pa Miami ndi Latin America."
Miami ili ndi ubale weniweni ndi chikhalidwe cha Chilatini kudzera muzojambula ndi nyimbo; choncho, mzindawu ukanakhala woyenera mwachibadwa kwa ma Latin GRAMMYs. Wodziwika bwino chifukwa cha zikhalidwe zosiyanasiyana kudzera muzochitika monga Art Basel ndi zojambula zapamsewu za Wynwood, mzindawu upereka maziko abwino ogwirizira ma GRAMMY aku Latin ndikulimbitsa udindo wa Miami monga mtsogoleri wadziko lonse pazachikhalidwe ndi nyimbo.