Ma hashtag omwe akutsokomoka pamawayilesi ochezera a pa Intaneti ayika mosadziwa pachilumba chaching'ono chachinsinsi ku South Pacific. Hashtag #vomo - yomwe imayimira "Vote Or Miss Out" - imagawana chilembocho mosangalatsa. Fiji resort yotchedwa "VOMO".
Amene akufuna kudziwa zambiri za kampeni ya Mayi Obama ya #vomo komanso kuwulutsa kwapawailesi yakanema kunapangitsa kuti kusaka kwa Google kwa mawu ofupikitsa kuchuluke - zotsatira zolandilidwa pokhala kuwonjezeka kwa 85% ya anthu obwera patsamba la malowa komanso kuwonjezeka kwa 122% pakusaka ponseponse. , kupereka mawonekedwe aulere komanso kufunsa kwaulendo kuchokera kwa nzika zaku US zomwe zikufuna kudziwa zambiri pachilumbachi.
Director of Sales & Marketing wa VOMO, Karen Marvell, adati kuwonekeratu kunali "kovuta."
A Marvell adati, "Ndife okondwa kugawana #vomo ndi cholinga chachikulu chotere. Ndipo zowonadi timakonda kuwonekera kwatsopano komwe kwalola kuti mtundu wathu uwoneke ndi omvera ambiri. Zakhala mphepo yolandirika panthawi yotsika kwa bizinesi chifukwa cha Covid 19 ziletso za maulendo. Ndife okondwa kuti nyumba yathu yokongola ya pachilumbachi yapezedwa movutitsa chonchi.”
ZOMWE MUNGACHITE PA NKHANIYI:
- The welcome outcome being an increase of 85% traffic to the resort’s website and 122% increase in search impressions overall, providing free brand exposure and travel enquiries from interested US citizens wanting to know more about the island.
- A trending hashtag on social media channels has inadvertently placed a big spotlight on a small private island resort in the South Pacific.
- And of course we’re loving the new exposure that has allowed our brand to be seen by a larger audience.
