Kwa makampani opanga maulendo apanyanja, kukonzekera kuchepa kwa ndalama za ogula ndi gawo losavuta. Ndizomwe mungayembekezere kuchokera kuzinthu zina ziwiri zofunika - mitengo yamafuta ndi mitengo yosinthanitsa ndi ndalama - zomwe zimapatsa oyendetsa sitimayo kutentha mtima.
Zinthu ziwirizi zimatha kudziwa momwe makampaniwa amakhalira ndi mphepo yamkuntho mu 2009. Zotsatira zake zonse ndi zazikulu. Ku Miami-based Carnival Corp., wamkulu kwambiri padziko lonse lapansi woyendetsa sitima zapamadzi, oyang'anira akuti kusuntha kwa 10 peresenti pamitengo yamafuta kumapulumutsa - kapena kumawononga - kampaniyo $ 97 miliyoni pachaka. Kusintha kwa 10 peresenti m'ndalama zonse zakunja motsutsana ndi dola ya US kukufika ku $140 miliyoni.
Koma kulosera kumene izi zidzapita kuli ngati kulosera.
"Kusasinthika kwamafuta ndi ndalama sizodabwitsa," a Micky Arison, wapampando komanso wamkulu wa Carnival Corp., adauza akatswiri pamwambo wakumapeto kwa kampani mwezi watha.
Kugwa kwachuma kwapadziko lonse ndikosavuta kuwona kukubwera. Ofufuza zamakampani akuti kusungitsa malo kwa 2009 kwatsika kwambiri. Kuwononga ndalama m'bwalo - pachilichonse kuyambira kugulitsa zaluso mpaka kutchova juga kupita ku maulendo opita kunyumba - nakonso zatsika.
Misewu yapaulendo inalembanso madontho ofanana pambuyo pa zigawenga za Sept. 11, 2001, koma kusungitsa ndalama kunabwereranso mwachangu. Palibe kubweza kotereku komwe kukuwonekera nthawi ino, akutero oyang'anira.
"Izi ndizochitika zapadera, pomwe anthu sangalandire ngongole. Wogula atha kufuna kuchita zinazake, koma kulephera kupeza ngongole kumakhudza chisankho chawo,” adatero Arison. "Chowonadi ndichakuti, zomwe zakhala zikukhudzidwa ndi ogula, mwachidziwikire, pazaka zonse za '09."
Komabe, olimbikitsa amaumirira kuti pali zifukwa zokhalira ndi chiyembekezo m'makampani. Kuyenda panyanja nthawi zambiri kumakhala kolimba kuposa zosangalatsa zina zomwe zidatsika m'mbuyomu, chifukwa ogula ogula amakopeka ndi tchuthi chapagulu limodzi.
Ofufuza a Susquehanna Financial Group adalemba kugwa, ngakhale adawonjezera kuti: "Sizingatheke."
Carnival imati ikuwona kale umboni woti ogula akuika mtengo wapatali. Kampaniyo idati maulendo ake amfupi, otsika mtengo ku Caribbean "akuyenda bwino" kuposa nthawi yayitali, yokwera mtengo kwambiri ku Europe ndi Alaska. Ndiko kusinthika kwazaka zingapo zapitazi, momwe Europe ndi Alaska zidapambana nyanja ya Caribbean, ndipo maulendo apanyanja adathamangira kukatumiza zombo zambiri kumadera amenewo.
Ndi nkhani yabwino ku Central Florida. Sitima zonse zapamadzi zochokera ku Port Canaveral zimakhala ndi maulendo aku Caribbean. Ndipo Disney Cruise Line yochokera ku Zikondwerero zakale idaganiza zosunga zombo zake zonse ku Caribbean kwa chaka chonse cha 2009, atatumiza Disney Magic ku California mu 2005 ndi 2008 komanso ku Europe mu 2007.
"Zonse zomwe ndinganene ndikuti, tidachita bwino kwambiri pafupifupi malo aliwonse opumira [mu 2008], ndipo tikukhulupirira kuti tichita mu '09," adatero Arison. “Tsopano zikutanthauza chiyani? Zikutanthauza kuti tichita bwino kuposa makampani ena onse [opita kokasangalala] - koma makampani ena onse azichita bwanji?
