Dinani apa kuti muwonetse zikwangwani ZANU patsamba lino ndikulipira kuti mupambane

Nkhani Zachangu

Mliri wa COVID Umapangitsa Kusokoneza Mtengo Wamahotelo

Ogwiritsa ntchito ku UK akuwona, komwe angapeze ndalama zabwino kwambiri, asokonezeka kwambiri ndi mliriwu, malinga ndi kafukufuku waposachedwa wa Hotel Guest Survey wochokera ku BVA BDRC.

Lipotilo lidapeza kuti umembala wamapulogalamu okhulupilika sikukondera mtundu wa hoteloyo, pomwe ma OTA amapezanso mamembala, kuwonetsa kuti pakufunika njira ina yokokera alendo kuti awongolere kusungitsa.

Lingaliro la ogula la komwe angapezere mtengo wabwino kwambiri limakomera ma OTA, pa 33% ya omwe adafunsidwa, pomwe mawebusayiti amahotelo ali pafupi ndi 27%, ngakhale zosankha zonse zidatsika m'zaka zitatu zapitazi, kuchokera 41% ndi 28% motsatana. Chiwerengero cha apaulendo omwe samadziwa chinachulukira kawiri panthawiyi, zomwe zikuwonetsa chisokonezo pamsika.

James Bland, director, BVA BDRC, adati: "Mahotela apadziko lonse lapansi akhala akupanga mapulogalamu awo pafupipafupi ndi cholinga choyendetsa kusungitsa mwachindunji ndikuchepetsa mtengo wodzaza mabedi a eni ake.

"Mliriwu udapangitsa kuti chiwerengero cha anthu omwe akuyenda m'mabungwe atsika mwachangu, omwe ndi omwe amakhala ambiri mwamapulogalamu a pafupipafupi. Popeza msika umadalira kwambiri apaulendo osangalala, maunyolo adatsamira njira zina kuti abweretse alendo ndipo, ulendo ukatsegulidwanso, ayenera kulumikizananso ndi ogula kuti achepetse mtengo wogula. ”

Pankhani ya njira zosungitsira, 59% ya apaulendo amabizinesi amakonda malo amtundu wa hotelo, pomwe, posungirako nthawi yopuma, 56% amakonda masamba ena onse. Za njira zosungitsira. booking.com ndiyo idachezeredwa kwambiri, pomwe 56% ya apaulendo adayiwona kapena kuigwiritsa ntchito, pomwe mwiniwake wa Premier Inn Whitbread ndiye adachezeredwa kwambiri pamasamba omwe ali ndi dzina la hoteloyo, wachisanu ndi chinayi pamndandanda wamayendedwe.

Monga momwe izi zingasonyezere, Premier Inn inali ndi mwayi wamtundu uliwonse komanso kusanja kwamtundu, kutsatiridwa ndi Hilton Hotels & Resorts, kenako Holiday Inn.

Pankhani yodziwitsidwa ndi magulu, Premier Inn idakhala pampando wapamwamba kwambiri wamahotela azachuma, Holiday Inn akutsogolera msika wapakatikati, Hilton Hotels & Resorts ndiwothandiza kwambiri komanso Ritz Carlton ku Luxury. Mwa mtundu wanyumba, Airbnb idatsogolera ntchitoyi mwanjira ina.

Polankhula za mapologalamu okhulupilika, 40% mwa onse amene anafunsidwa anali mamembala a pulogalamu imodzi, kufika pa 64% ya oyenda bizinesi. Maperesenti makumi asanu ndi anayi a anthu omwe anafunsidwa mu Generation Y anali ndi umembala. Hilton Honours inali pulogalamu yotchuka kwambiri, kuwerengera 23% ya omwe anafunsidwa, ndi mapulogalamu a OTA - Expedia ndi hotels.com - yotsatira pamasanjidwe.

Kukopa kwa msika wapakhomo waku UK kwa apaulendo osangalala sikulimba, pomwe 80% ya alendo osangalalira adasungitsa kale zogona, kapena akuyembekezeka kutero, ndi nthawi yopuma m'mizinda ndiyo njira yotchuka kwambiri. Zovuta za mtengo zomwe ogula amamva nazonso zinali chifukwa, ndi phindu la ndalama zoyendetsera zisankho zosungitsa.

Bland adati: "Makasitomala akukhala omasuka ndi lingaliro lakusungitsa tchuthi chapadziko lonse lapansi, koma tikuwona mphukira zobiriwira zapaulendo wakunja, pafupifupi akuluakulu owirikiza kawiri adasungitsa tchuthi ku UK mu Januware - zomwe zachitika kwambiri kuyambira pomwe kusakatula kuyambika. .

"Kutonthozedwa ndi lingaliro lokhala m'mahotela ndi mitundu ina ya malo olipirako kudalumpha kwambiri pomwe mantha oyendetsedwa ndi Omicron adachepa ndipo gawo la malo ogona likuyandikira momwe mliri usanachitike potengera kutonthoza kwa ogula.

"Chotsala chomwe chikuyenera kuwonedwa ndichakuti kuchiraku kupitirire, kapena ndi nthawi yomaliza mavuto azachuma asanayambe. Monga tawonera mu kafukufuku wathu, mtengo ndiwoyendetsa wogula ndipo pali zinthu zina zomwe zikubwera kwa ife, kuphatikiza kukwera kwamitengo yamagetsi komanso mavuto azachuma omwe amabwera chifukwa cha nkhondo ya Putin ku Ukraine.

Msika wopumira wapakhomo udalamulira gawoli panthawi ya mliri, ndipo pafupifupi maulendo 3.8 opumula adatengedwa zaka ziwiri zapitazi, motsutsana ndi maulendo apanyumba 1.3. Malo opumira m'mphepete mwa nyanja ndi malo osangalalira anali otchuka, chifukwa nyengo zachilendo sizinalipo.

Kafukufuku wa BVA BDRC adapeza kuti chidaliro pakuyenda chikukulirakulira, ndi 47% ya ogula aku UK okondwa kusungitsa ulendo wapanyumba kuti atengedwe m'miyezi ingapo ndi 32% kuti apite tsopano. Pamene alendo akhala omasuka ndi kukhala m'mahotela, ayambanso kubwerera kumizinda. Poyang'ana zolinga zamtsogolo za miyezi yotsatira ya 12, 47% akukonzekera kupuma kwa mzinda, pamene 34% ankafuna kuyendera dera lapafupi kapena kukopa ndipo 32% anali ndi cholinga chochezera abwenzi kapena achibale.

Bland anati: “Ambiri m’gawoli analingalira kuti, ulendo wa m’maiko ena ukakhala wotsimikizirika, ogula adzabwerera ku zizolowezi zakale ndi kubwerera kufunafuna kwawo dzuŵa lachilimwe. M'malo mwake titha kuwona kuti msika wakunyumba wapitilira mliriwu ndipo, ndikuwonjezera nkhawa zamitengo komanso zovuta zakuyenda pakusintha kwanyengo, zitha kukhalabe zolimba.

"Kuti apitirize kukopa alendo, mahotela ayenera kuyamikira kuti alibenso msika wogwidwa, koma ayenera kupikisana, ngati si nyengo, ndiye kuti apindule ndi chidziwitso, pamene ogula akuyang'ana kuti agwiritse ntchito bwino nthawi ndi ndalama zawo."

Nkhani Zogwirizana

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mkonzi

Mkonzi wamkulu wa eTurboNew ndi Linda Hohnholz. Amakhala ku eTN HQ ku Honolulu, Hawaii.

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