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Momwe kukongoletsa zokopa alendo kumathandizira kukonza malonda ndi chitetezo

Dr. Peter Tarlow

Kukongoletsa kwa alendo sikungobzala maluwa komanso kukongoletsa malo. Sizinali kungotsuka zinyalala zimene zangowonongeka mumsewu.

Mwina palibenso china chokhumudwitsa kuposa kulowa mumzinda kapena malo kwa nthawi yoyamba ndikuwona misewu yodzaza zinyalala, mizinda yambirimbiri, ndi kusowa kwa zomera. Maonekedwe a dera amakhudza osati momwe anthu akumaloko ndi alendo amawonera dera komanso mawonekedwe ake komanso kuthekera kwa anthu kudzigulitsa. Kuonjezera apo, madera okonzedwa bwino sakhala malo otetezeka okha, koma amalimbikitsa anthu athanzi. M'dziko lomwe latsala pang'ono kudwala mliri wa Covid, kukongoletsa ndi gawo lofunikira pakuyesetsa kwa anthu amderali kuti atsitsimuke ndikuyamba kuyambiranso kukhala wamba.

Madera omwe akuyembekeza kugwiritsa ntchito maulendo ndi zokopa alendo monga zida zopititsa patsogolo zachuma angachite bwino kuganizira zina mwa mfundo zotsatirazi ndikugwira ntchito osati kukongoletsa madera awo okha komanso mfundo zawo.

Kukongola kwa Tourism sikungobzala maluwa komanso kukonza malo. Sikuti kumangotsuka zinyalala zomwe zangowonongeka m'misewu ya anthu, ndikofunikanso kuti misewu yotetezeka ndi chitukuko cha zachuma chikhale chogwirizana ndi nyengo. Mizinda yomwe ikulephera kumvetsetsa mfundoyi imalipira kwambiri chifukwa chobwezera kusowa kwawo kukongola poyesa kubweretsa mabizinesi atsopano ndi nzika zolipira msonkho kudzera m'mapaketi olimbikitsa azachuma omwe sangapambane konse. Kumbali ina, mizinda imene yatenga nthaŵi yodzikongoletsa nthaŵi zambiri imakhala ndi anthu ofuna kuwapeza m’dera lawo.

Kukometsera kumathandizira bungwe lokopa alendo kukula pokopa alendo ochulukirapo, kulengeza mawu abwino pakamwa, kupanga malo osangalatsa omwe amakonda kukweza anthu ogwira ntchito, komanso kumapangitsa kunyada kwa anthu ammudzi zomwe nthawi zambiri zimabweretsa kutsika kwa umbanda.

Kupititsa patsogolo maonekedwe a dera ndi momwe timachitira ndi makasitomala athu ndi anthu anzathu.

Kukuthandizani kuthana ndi ntchito zokongoletsa nazi zina zolozera zomwe muyenera kuziganizira.

-Yang'anani m'dera lanu mmene ena amawaonera. Nthawi zambiri timakhala tizolowera kutsika mawonekedwe, dothi, kapena kusowa kwa malo obiriwira kotero kuti timangovomereza zowona ngati gawo la malo athu akumidzi kapena akumidzi. Khalani ndi nthawi yowonera dera lanu kudzera m'maso mwa mlendo. Kodi pali zotayira zomwe zikuwoneka bwino? Kodi udzu umasungidwa bwino bwanji? Kodi mumatolera zinyalala mwaukhondo komanso mwaluso? Kodi magalimoto anu otaya zinyalala amasokoneza moyo wa anthu ammudzi kapena ndi odzikuza? Kenako dzifunseni kuti, kodi mungakonde kupita kuderali?

-Polowera ndi potuluka ndi zofunika. Malingaliro a alendo amapangidwa ndi mawonekedwe oyamba komanso omaliza. Kodi zolowera zanu ndi zotuluka ndi zokongola kapena zodzaza ndi zikwangwani kapena zowonera zina? Malo awa amdera lanu amapatsa alendo uthenga omwe alibe chidziwitso. Mipata ndi zotuluka zoyera zimasonyeza kuti munthuyo akulowa m’dera limene anthu amasamala, makomo oipa ndi otulukamo akusonyeza kuti derali ndi limene likungofuna ndalama za alendo basi. Tengani nthawi yoyendera malo omwe mumalowera ndikutuluka ndikudzifunsa kuti amakusiyani ndi malingaliro otani?

-Musaiwale kuti ma eyapoti ndi malo ena oyendera nawonso ndi khomo ndi potuluka. Maonekedwe a malowa ndi ofunikanso. Ma terminals ambiri amangogwira ntchito bwino kwambiri ndipo nthawi zambiri amakhala ndi maso. Kodi chotengeracho chingapangidwe kukhala chokopa kwambiri pogwiritsira ntchito zojambulajambula, mitundu ndi zomera?

- Phatikizani anthu onse/adera lanu pa ntchito zokongoletsa. Malo ambiri ayamba kukhulupirira kuti kukongoletsa ndi bizinesi ya munthu wina. Ngakhale kuti maboma akuyenera kupereka ndalama zothandizira ntchito zazikulu monga misewu kapena kumanganso misewu, pali ntchito zambiri zomwe nzika zakumaloko zingathe kuchita popanda thandizo la boma. Zina mwa izi ndi kubzala minda, kuyeretsa mabwalo akutsogolo, kukonza ngodya za misewu yochititsa chidwi, kupenta makoma mwaluso, ndi/kapena kubzala tchire kuti mubisalemo zinyalala.

-Sankhani ntchito imodzi kapena ziwiri zomwe zikuyenera kuchita bwino. Palibe chomwe chimayenda bwino ngati kupambana, ndipo ntchito zokongoletsa zimawonetsa zambiri zamkati mwagulu monga mawonekedwe akunja. Ngati anthu ammudzi samadzikonda okha, izi zidzawonetsedwa ndi momwe zimawonekera kwa alendo ndi omwe angakhale opanga malonda. Musanayambe ntchito yokongoletsa, khalani ndi zolinga zomwe mungathe ndipo onetsetsani kuti anthu ambiri akusangalala ndi polojekitiyo komanso kukana maganizo oipa. Malo okongola amayamba ndi mgwirizano wamagulu.

-Onetsetsani kuti zokongoletsa zanu zikugwirizana ndi nyengo komanso malo anu. Kulakwitsa kwakukulu pamapulojekiti okongoletsa ndikuyesa kukhala komwe sikuli. Ngati muli ndi nyengo ya m'chipululu, yesetsani kuganizira za madzi. Ngati muli ndi nyengo yozizira, ndiye funani njira zothetsera osati nyengo yozizira yokha komanso m'njira yowonetsera nkhope yosangalatsa m'miyezi yachisanu ya imvi.

-Ganizirani kukongola ngati gawo lachitukuko chachuma. Kumbukirani kuti zolimbikitsa zamisonkho zimatha kuchita zambiri. Ziribe kanthu kuchuluka kwa ndalama zomwe gulu limapereka pakuchepetsa misonkho nthawi zonse zimakhala ndi vuto lalikulu komwe anthu amasankha kukhala ndikupeza mabizinesi awo. Ntchito zokopa alendo zimafuna kuti anthu ammudzi azipereka malo aukhondo ndi athanzi, okhala ndi malo odyera abwino ndi malo ogona, zinthu zosangalatsa kuchita ndi chithandizo chabwino kwa makasitomala. Momwe dera lanu limawonekera limagwirizana kwambiri ndi zisankho zomwe oyang'anira mabizinesi amasankha pazosankha zamasamba.

- Phatikizanipo apolisi ndi akatswiri a chitetezo mdera lanu pokonzekera ntchito zokongoletsa dera lanu. Zomwe zikuchitika ku New York City zikuyenera kutsimikizira kwa aliyense wazokopa alendo kuti pali kulumikizana pakati pa moyo wabwino ndi umbanda. Mfundo yaikulu ndi yakuti anthu akamafunafuna njira zodzikongoletsa, umbanda ukuchepa, ndipo ndalama zogwiritsidwa ntchito polimbana ndi umbanda zikhoza kutumizidwa ku nkhani za moyo wabwino. Ngakhale pali zifukwa zambiri za kukwera ndi kutsika kwa upandu wa New York tingazindikire kuti pamene New York inali yoyera ndi yokongola umbanda unatsika ndipo mwatsoka pamene mzindawu unayamba kuchepa, zinyalala zinasiyidwa zosatoledwa, ndipo zolembazo zinakhala vuto linakula. Upolisi umakonda kukhala wachangu mwachilengedwe; mapulojekiti okongoletsa ali okhazikika. Ngakhale kuti mabedi okongola amaluwa ndi mabwalo okhala ndi mitengo sangaletse upandu wonse, kuchotsedwa kwa zinyalala m'misewu, udzu wosawoneka bwino ndi nyumba zopanda pake kumathandizira kwambiri kuchepetsa ziwawa.

-Osakonzekera pulojekiti yokongoletsa popanda kufunsana ndi aboma komanso akatswiri achitetezo. Monga momwe kukongola kulili kofunika kwa anthu ammudzi, pali njira zolondola ndi zolakwika zochitira zimenezo. CPTED ndi chidule chomwe chimayimira Crime Prevention through Environmental Design. Musanayambe ntchito yokongoletsa nthawi zonse onetsetsani kuti katswiri wa CPTED akuwunikanso ntchitoyi.

-Sikuti zonse zimayenera kuchitika chaka chimodzi. Kukongola kumawonetsedwa ndikupita patsogolo pang'onopang'ono m'malo mosintha mwachangu. Osayesa kuchita zambiri kuposa zomwe anthu ammudzi angathe kuchita m'kanthawi kochepa. Bwino ntchito imodzi yopambana kusiyana ndi zolephera zapamtima. Kumbukirani kuti simukubzala mbewu zamaluwa zokha komanso zakusintha ndi kukula kwabwino.

Mlembi, Dr. Peter E. Tarlow, ndi Purezidenti ndi Co-Founder wa World Tourism Network natsogolera Ulendo Wotetezeka pulogalamu.

Nkhani Zogwirizana

Ponena za wolemba

Dr. Peter E. Tarlow

Dr. Peter E. Tarlow ndi wokamba nkhani wodziwika padziko lonse lapansi komanso katswiri wodziwa zaumbanda ndi uchigawenga pamakampani opanga zokopa alendo, zochitika pamayendedwe ndikuwongolera ngozi, komanso zokopa alendo ndi chitukuko chachuma. Kuyambira 1990, Tarlow wakhala akuthandiza anthu okopa alendo ndi zovuta monga kuyenda ndi chitetezo, chitukuko cha zachuma, kutsatsa kwanzeru, ndi malingaliro opanga.

Monga wolemba wodziwika pantchito zachitetezo cha zokopa alendo, Tarlow ndi wolemba nawo mabuku angapo okhudzana ndi chitetezo cha zokopa alendo, ndipo amasindikiza zolemba zambiri zamaphunziro ndi kugwiritsa ntchito pazokhudza chitetezo kuphatikiza zolemba zomwe zidafalitsidwa mu The Futurist, Journal of Travel Research ndi Management kasamalidwe. Zolemba zambiri za akatswiri ndi zamaphunziro a Tarlow zimaphatikizaponso zolemba pamitu monga: "zokopa zakuda", malingaliro achigawenga, komanso chitukuko cha zachuma kudzera pa zokopa alendo, zachipembedzo komanso zauchifwamba komanso zokopa alendo. Tarlow amalembanso ndikufalitsa nkhani yodziwika bwino yapaulendo yapaulendo ya Tourism Tidbits yowerengedwa ndi akatswiri zikwizikwi ndi maulendo apaulendo padziko lonse lapansi m'zinenero zawo za Chingerezi, Chisipanishi, ndi Chipwitikizi.

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