“Lota Malta Tsopano… Pitani Kenako” ndi dzina la kampeni yotsatsira yomwe bungwe la Malta Tourism Authority lidayambitsa lero ndi cholinga chokumbutsa alendo omwe angakhale nawo za kukongola komwe kumawadikirira ku Malta zikatheka kuti anthu ayambenso kuyenda. Pogwiritsa ntchito kavidiyo ka masekondi 60 opangidwa m'zilankhulo khumi ndi zinayi, kampeniyi ichitika makamaka pa intaneti, ndipo idzatsagana ndi zolemba zambiri zomwe zimalimbikitsa uthenga womwewo.
Pothirirapo ndemanga pa kampeniyi, Minister of Tourism and Consumer Protection, Julia Farrugia Portelli, anati: "Tikakumana ndi zovuta ngati zomwe tikukumana nazo pakadali pano, zomwe zimachitika nthawi zambiri zimakhala zoletsa kutsatsa konse ndikusiya zomwe zikuchitika. Komabe, iyi sinali filosofi yomwe idatengedwa ndi Malta Tourism Authority ndi Boma la Malta. M'malo mwake, tidakonza kampeni, yolunjika kumadera osiyanasiyana osangalatsa, yomwe cholinga chake ndikupatsa alendo omwe akuyembekezeka kulawa ku zilumba za Malta ndikuwakopa kuti adzacheze mtsogolo. "
Carlo Micallef, Wachiwiri kwa CEO ndi Chief Marketing Officer ku Malta Tourism Authority, adanena kuti ngakhale kuti zokopa alendo zapadziko lonse zayima, ntchito ya gulu la malonda la MTA inapitirirabe. "Pakadali pano, tikuchita zolimbikitsa zosiyanasiyana m'maiko angapo ndi cholinga chofuna kuti Malta, Gozo ndi Comino akhale m'malingaliro kwa iwo omwe tsiku lina adzakhala alendo obwera kuzilumba zathu."
Johann Buttigieg, Chief Executive Officer wa Malta Tourism Authority, anafotokoza momwe kuwonjezera pa malonda, MTA imakhalanso otanganidwa ndi ntchito zomwe cholinga chake ndi kukonza zomangamanga komanso milingo ya ntchito zomwe zimaperekedwa kudzera mu pulogalamu yophunzitsa anthu ogwira nawo ntchito pantchito zokopa alendo. "Munthu ayenera kukumbukira kuti, vuto la COVID-19 likangotha, mpikisano pakati pa malo okopa alendo udzakhala wokulirapo kuposa kale. Chifukwa chake ndikofunikira kuti tikhale m'gulu la otsogolera izi zikachitika, komanso kuti, limodzi ndi omwe akuchita nawo malonda, titha kupereka zinthu zabwino kwambiri zokopa alendo ku Malta monga momwe timachitira mliriwu usanayambe. ”
Za Malta
The zilumba zowala za Melita, mkatikati mwa Nyanja ya Mediterranean, muli malo ochititsa chidwi kwambiri a cholowa chomangidwa bwino, kuphatikizapo kuchulukira kwambiri kwa UNESCO World Heritage Sites m'dziko lililonse kulikonse. Valletta yomangidwa ndi a Knights onyada a St. John ndi chimodzi mwa zowoneka za UNESCO ndi European Capital of Culture kwa 2018. Malo a Malta pamiyala amachokera ku miyala yakale kwambiri yaulere padziko lonse lapansi, kupita ku imodzi mwa zinthu zoopsa kwambiri za British Empire. machitidwe odzitchinjiriza, ndipo akuphatikizapo kusakanikirana kochuluka kwa zomangamanga zapakhomo, zachipembedzo ndi zankhondo kuyambira nthawi zakale, zamakedzana ndi zoyambirira zamakono. Ndi nyengo yadzuwa kwambiri, magombe okongola, moyo wabwino wausiku komanso zaka 7,000 za mbiri yochititsa chidwi, pali zambiri zoti muwone ndikuchita, zomwe zimapangitsa kukhala kosavuta kulota Malta Tsopano. Kuti mudziwe zambiri pa Malta, pitani www.visitimalta.com.
