Wopusa kapena Wabwino? Ndi Mndandanda Uti Amene Ogulitsa Adzafika Pano?

Mfundo zazikuluzikulu zochokera ku kafukufuku wa ogula ndi monga:

• Makasitomala sanatsogolere kugula patchuthi. M'malo mwake, ogula akuti ali pafupifupi 7% kumbuyo kwa ndalama zomwe amawononga chaka chatha kuyambira koyambirira kwa Novembala

• Kuperewera kwa zinthu zomwe zingatheke kukhudza khalidwe lomwe lingapangitse kuti ndalama zokwana madola 60 biliyoni zisinthe pakati pa ogulitsa malonda mu nyengo ya tchuthiyi.

• Ngakhale kuti ogula oposa 85% akukonzekera kupita ku sitolo kukagula, akuyembekeza kuti zochitikazo zidzatenga 4.5 mwa 10

• Kuthana ndi kufunikira kosagwirizana, zopinga zambiri, ndi zoyembekeza zochepa zidzafuna mulingo wotsatira wa agility ndi kuphedwa. Komabe, mphotho zake ndizofunika kwambiri kwa ogulitsa opambana

Kufunika kwa Tchuthi ndi Nthawi

Pafupifupi zizindikiro zonse zofunidwa pamsika zikulozera ku tchuthi cha 'kamodzi mum'badwo'. Pakafukufuku wathu wa eni ake omwe adachitika kuyambira pa Novembara 4-12, 2021 (N=2,519), pafupifupi 26% ya omwe adafunsidwa sanayambe kugula zinthu zatchuthi kuyambira kumayambiriro kwa Novembala chaka chino motsutsana ndi 22% chaka chatha. Ponseponse, ogula akuti ali ndi pafupifupi 7% yocheperako pakugula kwawo kutchuthi komwe adamaliza chaka chino motsutsana ndi zomwezi chaka chatha. “Chakachi chakhala chovuta komanso chovuta kwa ogula. Kugula mochedwa, kuphatikiza ndi ogula omwe ali ndi thanzi labwino, kukulitsa chikhumbo chokondwerera tchuthi chodziwika bwino, ndi zina zipangitsa kuti pakhale kufunikira kwakukulu m'masabata 5½ otsatira, "atero a Richard Vitaro, Managing Director, Creo Advisors. Kuphatikiza apo, kafukufuku wathu akuwonetsa zokonda za digito ndi zachikhalidwe, zomwe zitha kugwiritsidwa ntchito kufikira makasitomala panthawiyi.

Zovuta za Supply Chain ndi Kufuna Kupeza Mwayi

Kudetsa nkhawa komwe kukukulirakulira padziko lonse lapansi kukupitilizabe kukwera pomwe tikuyamba kumva zotsatira za kuchedwa kwazinthu zatchuthi m'mafakitale. Malinga ndi kafukufuku wathu, kuchepa kwa zinthu kudzayendetsa pafupifupi 7% pogulitsa patchuthi chino, chomwe chidzapezedwa ndi ogulitsa omwe ali ndi maudindo olimba kapena angatsogolere ogula kuzinthu zina zovomerezeka. Tikuyembekeza kuti padzakhala ndalama zoposa $ 60 B zomwe zidzalandidwe ndi omwe ali ndi magawo amphamvu azinthu, ndi ogulitsa ena omwe angakhale akukumana ndi zinthu zowonongeka pambuyo pa tchuthi pamene masheya akupitirira kuyenda. Steve Vielmetti, Woyang'anira Director ku Creo Advisors, akuti, "Ogulitsa ndi opanga omwe atenga chiwopsezo chowonjezereka ndi zomanga zapamwamba kapena kukhala ndi maunyolo ochulukirapo potsogolera ogula kunjira zina zovomerezeka kapena kuchitapo kanthu mwachangu poyikanso maoda kapena masheya, apambana nyengo ino. ” Steve akuwonjezera kuti, "Kupitilira patchuthichi, makampani amayenera kupita ku 'smart supply chain' yofotokozedwa ndi omwe ali ndi malo oyenera komanso katundu, komanso kukhazikitsidwa kwa zida zopangira zotsogola zomwe zimathandizira zambiri monga kufunsa pa intaneti, kuyenda, ndi ma sign ena akunja kuti ayendetse. kuchitapo kanthu pa nthawi yeniyeni komanso luso. ”

Kugula Zochitika

Kafukufuku wathu akuwonetsa kuti opitilira 85% ogula akufuna kupita m'masitolo kuti akagule nawo patchuthi chino, koma amakhala okwiya chifukwa cha zomwe akumana nazo. Kuphatikiza apo, malo ogulitsira akhala ovuta pakapita nthawi ndi ma protocol a BOPIS, Curbside, Covid, ndi zina zambiri.

Kupambana Nyengo

Ngakhale kuti zisankho zambiri zapangidwa kale, amalonda akadali ndi mwayi woyendetsa zotsatira za ~ 75% yotsala ya malonda a tchuthi. Kukonza ma aligorivimu a digito, kutsatsa kwachikhalidwe, kuyendetsa ogula ndi kukhulupirika, kuwonetsetsa kuti sitolo ikugwira ntchito mokwanira, ndikuyika zinthu zomwe zilipo mwanzeru zithandizira kuyendetsa bwino kwambiri zotulukapo zapamwamba komanso zotsika kwambiri nyengo ino. Zochita zotere zimatheka chifukwa cha utsogoleri wosasamala, kugwirizana kwa bungwe, kufulumira, ndi kusanthula. Poganizira kuphatikizika kwa kufunikira kwamphamvu kwa ogula komanso kuchuluka kwazovuta komanso zovuta za ogwira ntchito, ogulitsa omwe achita bwino tchuthichi adzalandira mphotho zazikulu. Kuphatikiza apo, zomwe ogulitsa azigwiritsa ntchito patchuthichi azilimbitsa bungwe, zomwe atha kupitilira mu 2022 ndi kupitilira apo.