Mtsinje wa Norwegian Cruise Line (NCL), mtsogoleri pamakampani oyenda panyanja padziko lonse lapansi, ndiwokonzeka kulengeza za kupititsa patsogolo kwa Pulogalamu yake Yoyamikira Asilikali. Pulogalamuyi tsopano ikulitsa kuyenerera kwa mamembala ogwira ntchito, omenyera nkhondo, ndi omwe akuwadalira kuchokera ku Canadian Army, Royal Canadian Navy, Royal Canadian Air Force, ndi Canadian Coast Guard. Kugwira ntchito nthawi yomweyo, oyenerera asitikali aku Canada azisangalala ndi zokumana nazo, zothandizira, komanso kuchotsera kwa 10 peresenti pamitengo yapamadzi pamaulendo onse amtundu wa NCL.
David J. Herrera, Purezidenti wa Norwegian Cruise Line komanso msilikali wina wa asilikali a US Army National Guard, anati, "Banja la NCL ladzipereka kuthandiza gulu lankhondo, ndipo ndife onyadira kuwonjezera ubwino wa Pulogalamu yathu Yoyamikira Usilikali kwa ogwirizana athu aku Canada. Ndi mwayi waukulu kulandira amuna ndi akazi olimba mtima amene atumikira mayiko awo pamodzi ndi mabanja awo m’zombo zathu.”
Mu Novembala 2022, Norwegian Cruise Line idakhazikitsa Pulogalamu Yawo Yoyamikira Asilikali kulemekeza mamembala ankhondo aku US, asitikali opuma pantchito, asitikali opuma pantchito, ndi akazi awo popereka kuchotsera 10 peresenti pamitengo yapamadzi pamaulendo onse oyenda panyanja ya NCL. Kukwezeleza kosalekezaku kumatha kuphatikizidwa ndi phukusi lodziwika bwino la Free at Sea, kulola alendo kuti apititse patsogolo mwayi wawo watchuthi ndi maubwino monga bala lotseguka lopanda malire, malo odyera apadera, mbiri yaulendo wam'mphepete mwa nyanja, ndi zina zowonjezera. Kuphatikiza apo, alendo ankhondo ndi mabanja awo amathandizidwa ndi zokumana nazo zapadera akakwera, zomwe zimaphatikizapo kuyitanira kuphwando lapadera, paketi yolandilidwa, ndi zina zambiri.
Mamembala ogwira ntchito amatsimikiziridwa kudzera pa ID.me, netiweki yotetezedwa ya digito yomwe imalola asitikali aku US omwe apuma pantchito komanso opuma pantchito komanso asitikali aku Canada kuti atsimikizire kuti ndi ndani kamodzi, ndipo osafunikiranso kutsimikiziranso kuti ndi ndani ku bungwe lililonse lomwe ID.me ili kuvomereza. Omwe adalembetsedwa kale ndi ID.me adzakhala gawo limodzi kuyandikira kusungitsa tchuthi chawo choyenera pansi pa Pulogalamu Yoyamikira Asilikali.
"Kukula kwa Pulogalamu yathu Yoyamikira Usilikali ndi umboni wokhutiritsa gulu lathu lothandizira ndi kubwezeretsa asilikali," anatero Derek Lloyd, Wachiwiri kwa Purezidenti wa Zogulitsa ku North America ku Canada ku Norwegian Cruise Line. "Kulimbikitsa chikhalidwe cha anthu komanso kupatsa asitikali malo olandirira kuti apumule ndi abale ndi abwenzi ndi ulemu ku Norwegian Cruise Line."
Kampaniyo yakulitsanso kuyenerera kwa pulogalamuyi kuti iwonjezere nthambi ziwiri za maunifolomu aku United States, NOAA Corps (National Oceanic and Atmospheric Administration) ndi US Public Health Service Commissioned Corps.
The NCL Military Appreciation Programme idapangidwa ndi asitikali akale, kwa omenyera nkhondo, ndipo akufuna kukhazikitsa mulingo wamakampani oyenda panyanja kuti athandizire ndikuchita nawo mamembala ankhondo aku US ndi Canada. Pasanathe zaka ziwiri, asitikali opitilira 190,000 adalembetsa nawo pulogalamuyi, ndipo opitilira 150,000 mwa omwe adalembetsa nawo adasungitsa tchuthi ku NCL.
