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Malaysia Airlines idalengeza za yunifolomu yake yotchuka ya 'Sarong Kebaya', ndikugogomezera kusintha kwawo kuyambira pomwe adakhazikitsidwa mu 1963, zomwe zidayendera limodzi ndi chikondwerero cha 50 chanjira ya Kuala Lumpur-London. Monga gawo la gawo la 'Heritage in the Skies', chiwonetsero chapaderachi chikhala ndi anthu ogwira ntchito m'chipinda cham'nyumba atakongoletsedwa ndi mapangidwe asanu ndi limodzi a Kebaya pamaulendo apandege osankhidwa kuyambira Novembara 3 mpaka Novembara 16, 2024.
Mu 1963, Malaysia Airlines adayamba chaputala chatsopano chokhala ndi yunifolomu ya ogwira ntchito m'chipinda chake, kuyambira ndi Sarong Kebaya wofiira wowoneka bwino wokhala ndi kutu baru bodice ndi mapleat asanu ndi anayi. Kwa zaka zambiri, yunifolomu izi zakhala zikuwonetseratu chitukuko cha ndege komanso chikhalidwe cholemera cha Malaysia. Mapangidwe a 1967 anayambitsa njira yochititsa chidwi ya dziko lapansi, pamene kukonzanso kwa 1972 kunaphatikizapo zojambula za batik, zomwe zimalengeza nyengo yatsopano ya ndege. Pofika m’chaka cha 1976, yunifolomuyo inasonyeza mitundu yobiriwira, yabuluu, ndi yachikasu.
Chiwonetsero chodzipereka chidzakhazikitsidwa pa KL International Airport (KLIA) Terminal 1 kuyambira November 3 mpaka November 14, 2024, kupatsa apaulendo ndi alendo mwayi woyamikira kukongola ndi luso la mayunifolomu onse asanu ndi limodzi a Sarong Kebaya pafupi. Kudzera muzochitika zapaulendo komanso zapansi, Malaysia Airlines imalimbikitsa aliyense kuti azitsatira chikhalidwe chomwe chadziwika pazaka makumi asanu zapitazi.
Lau Yin May, Chief Branding and Customer Experience Officer wa Malaysia Aviation Group, anati, "Kampeni ya 'Heritage in the Skies' imaposa chikondwerero chabe cha zaka 50 za utumiki wathu ku London. Imagwira ntchito ngati kulemekeza mzimu wa dziko lathu komanso mwayi wolemekeza cholowa chosatha cha Malaysian Hospitality. Pamene tikukondwerera chochitika chofunika kwambirichi, monyadira tikulandira mgwirizano ndi kunyada zomwe ndi zizindikiro za dziko lathu. Kampeniyi sikuti imangosonyeza kuti ndife olemera m'dziko lathu komanso makhalidwe athu ozama, komanso ikugogomezera kudzipereka kwathu pa ntchito yabwino. Ndife okondwa kupereka izi kwa okwera komanso tikuyembekeza kukulitsa kulumikizana kwathu ndi London ndi kupitirira apo. ”
