New Board Member of Zimbabwe Tourism Authority watchedwa

APO Group yalengeza kuti Account Manager Beatrice Tonhodzayi wasankhidwa kukhala Board of the Zimbabwe Tourism Authority (ZTA).

Beatrice adasankhidwa ku Board ya ZTA ndi Nduna ya Zachilengedwe, Climate, Tourism and Hospitality Industry ya Zimbabwe, Honourable Nqobizitha Mangaliso Ndlovu, chifukwa cha luso lake lalikulu komanso chidziwitso cha dziko la Africa media.

Pomwe akupitilizabe kugwira ntchito ku APO Group, Beatrice, monga gawo lake, adzapereka chitsogozo ndi chitsogozo kwa akuluakulu a ZTA. Ukatswiri wake wa ubale wapa media udzalola ZTA kukulitsa mbiri ya Zimbabwe ngati malo oyendera alendo, kukopa anthu ambiri padziko lonse lapansi komanso kulimbikitsa kukula kwachuma.   

Mamembala ena a bungwe la ZTA ndi Precious Munzara, mphunzitsi ku Midlands State University ku Zimbabwe, Ray Mawerera, katswiri wa Marketing and PR yemwe ndi mtsogoleri wakale wa Zimbabwe Institute of Public Relations.

ZTA ili ndi udindo wopititsa patsogolo ntchito zokopa alendo, kukonza mapulani ndi chitukuko, kufufuza, ndi kulimbikitsa miyezo ndi ntchito. Cholinga chake chachikulu ndikulimbikitsa kukula ndi chitukuko chokhazikika cha zokopa alendo ku Zimbabwe kudzera mu kafukufuku wamsika, chitukuko cha zinthu, kukwezeleza ndalama ndi kutsatsa komwe akupita.

Beatrice amabweretsa zambiri ku Board, ndipo kusankhidwa kwake kukuwonetsa kufunikira kwa ubale wapa media polimbikitsa zokopa alendo.

Beatrice ali ndi Masters mu Business Administration kuchokera ku Zimbabwe Midlands State University ndi Bachelor of Arts Degree in Media Studies kuchokera ku Zimbabwe Open University komanso Diplomas in Public Relations and Marketing.

Iye wakhala akugwira ntchito muzofalitsa ndi mauthenga kwa zaka zambiri m'magulu angapo kuphatikizapo Print and Broadcast Journalism, Public Relations, Corporate Communications, Corporate Social Responsibility, Stakeholder Relationship Management komanso HIV ndi Gender Advocacy.

Kwa zaka zisanu asanalowe APO Group, Beatrice anali Mtsogoleri wa PR ndi Corporate Communications ku Zimpapers Group, kampani yaikulu kwambiri ya zofalitsa nkhani ku Zimbabwe.

Adagwiranso ntchito kwambiri m'manyuzipepala ndi pawailesi, kuyambira ngati mtolankhani wa The Herald komanso kukhala Mtsogoleri wa Nkhani ndi Zochitika Zaposachedwa ku Star FM pakati pa 2012 ndi 2016. Iye wapanga ndi kuwonetsa mawayilesi pazinthu zingapo monga Zaumoyo ndi Gender.

Beatrice adagwiranso ntchito m'bungwe la NGO, kupereka mapulogalamu ndi maphunziro a HIV kwa atolankhani kum'mwera kwa Africa pomwe ali ndi Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS).

Kwa chaka chatha, Beatrice adagwirapo ntchito pamaakaunti akuluakulu a Public Relations a APO Group, kuphatikiza Liquid Intelligent Technologies, Rugby Africa, ndi Paradigm Initiative, kupereka chithandizo chodzipatulira monga mabungwe otchukawa, osiyanasiyana amayang'ana kukhazikitsa ndikukulitsa ntchito zawo za Pan-Africa. 

Chitsanzo cha APO Group cha African Public Relations ndi chapadera pamakampani. Monga Beatrice, Oyang'anira Akaunti onse a APO Group amagwira ntchito "pansi" m'mayiko awo, kupereka chidziwitso ndi ukatswiri wa m'deralo, komanso kupanga maubwenzi ozama ndi zoulutsira nkhani zakumaloko. Pankhani ya Zimbabwe, izi zapangitsa kuti Beatrice afunsidwe kuti apereke uphungu ku boma lapamwamba, zomwe zimasonyeza luso la APO Group ku Africa yonse.

"M'chaka chatha ndikugwira ntchito ndi APO Group ndasangalala ndi mwayi wopanga maubwenzi akuluakulu ndi atolankhani aku Africa - ku Zimbabwe ndi kupitirira," adatero Beatrice Tonhodzayi. "Ndili wokondwa kwambiri kubweretsa zina mwazomwezi kuti ndithandizire zokopa alendo m'dziko langa. Bungwe la Zimbabwe Tourism Authority likuchita ntchito yabwino kwambiri polengeza dziko la Zimbabwe ngati malo otsogola okayendera alendo mu Africa, ndipo nzosangalatsa kukhala nawo pa ntchitoyi.

"Tinkafuna Bungwe lamphamvu, lokhala ndi luso losiyanasiyana lomwe lingathe kutithandiza kukonza malo okongola okopa alendo otchedwa Zimbabwe m'njira yomwe ingalimbikitse anthu - am'deralo ndi akunja - kuyendera ndikufufuza dziko lathu. Zomwe Beatrice adachita pazankhani za Pan-Africa zitithandiza kugwiritsa ntchito njira zambiri zoulutsira nkhani, kuphatikiza zoulutsira mawu, ndipo mwachiyembekezo zidzalola bungwe la Zimbabwe Tourism Authority kukwaniritsa zolinga zake zonse za ubale wapagulu,” atero a Nqobizitha Mangaliso Ndlovu, nduna ya za chilengedwe, nyengo, zokopa alendo ku Zimbabwe. Hospitality Industry. 

"Ku APO Group, tonse ndife onyadira kwambiri kuti Beatrice wazindikiridwa ndi boma la dziko lake ngati katswiri wotsogola pantchito yake," atero a Nicolas Pompigne-Mognard, Woyambitsa komanso Wapampando wa APO Group. "Amakonda kwambiri Zimbabwe, ndipo izi zawoneka bwino pantchito yomwe wachita ku APO Group. Kusankhidwa kwake ku Zimbabwe Tourism Authority kukuwonetsa kufunikira kwa luso lake komanso ukadaulo wake, ndipo ndikukhulupirira kuti achita bwino kwambiri pantchitoyi.