Bungwe la Innovation Norway, bungwe lovomerezeka la zokopa alendo ndi zamalonda ku Norway, likuyembekeza kugwiritsa ntchito luso lamatsenga la Northern Lights poyambitsa kampeni yophatikizira yotsatsa kuti kumpoto kwa Norway ndiye kopita kokawona Aurora Borealis.
Nangula wa kampeni yamisika isanu ndi njira yatsopano komanso yolumikizirana, www.visitnorway.co.uk/mynorthernlights. Komanso kupereka zambiri za momwe ndi komwe mungawonere zochitika zachilengedwe, imakhala ndi "ma virus" omwe alendo amapanga Kuwala kwawo Kumpoto. "Zojambula" za Aurora zimasungidwa ngati masamba ofikira makonda ndipo zitha kugawidwa ndi anzanu kudzera pa imelo, Twitter, ndi Facebook. Wogwiritsa ntchito aliyense amatha kuwona Kuwala kwa Kumpoto kopangidwa ndi anzawo, omwe amasungidwa ndi dzina lawo ngati nyenyezi zakumwamba.
Othandizana nawo mu kampeni yotsatsa ya Northern Lights akuphatikiza opanga maulendo a Hurtigruten, Activities Abroad, and Specialized Tours, ndi kopita Finnmark Tourist Board, Visit Troms, Lofoten Winter, ndi Savalen.
Catherine Foster, woyang'anira dziko, Innovation Norway UK, anati: "Kuwona Kuwala kwa Northern Norwegian ndizochitika zamatsenga. Tinkafuna kupanga bwalo pomwe anthu omwe akufuna kukumana ndi zochitika zachilengedwe izi, komanso omwe akufuna kugawana zomwe amakumbukira za Aurora, amatha kuyanjana ndikupanganso Kuwala kwawo Kumpoto. Microsite yathu ndi chida chodziwikiratu komanso chodziwitsa anthu zambiri, chomwe chimathandiza kufotokoza kukongola ndi kusamvetsetsa kwazomwe zimachitika kamodzi kokha pamoyo. ”
Kampeni yapaintaneti ikufuna ogula m'misika isanu yapadziko lonse lapansi: UK, Germany, France, Sweden, ndi Norway. Zinthu zapaintaneti zimathandizidwa ndi mabulogu ambiri ozindikira, pa www.visitnorway.co.uk/mynorthernlightsblog, ndi chakudya chodziwika bwino cha Twitter, http://Twitter.com/NorwayAurora. Kuphatikiza apo, kampeniyi idzagwiritsa ntchito PR pa intaneti, kutsatsa mwanzeru, ndi SEO.
Zochita zapaintaneti zikuphatikiza malonda ndi kutsatsa kwa ogula, mothandizidwa ndi njira yayikulu ya PR. Ntchito yayikulu yophunzitsira ya wothandizira pa intaneti ilengezedwa posachedwa.
