DENVER, Colorado - Purezidenti wa NTA, Lisa Simon, akufuna kuti ntchito zokopa alendo ikhale yolimba ndi Brand USA, pomwe mkono wamalonda waku United States ukulowa munthawi yakusintha. Chief Executive Officer wa Brand USA, Jim Evans, adatsika dzulo atawongolera bungweli mchaka chake choyamba. Bungwe loyang'anira anthu wamba lidapangidwa ndi Congress mu 2010 pambuyo poti chiwerengero cha anthu obwera ku United States chatsika ndi 37 peresenti m'zaka khumi zapitazi.
"Brand USA ikuyesetsa kubweretsa alendo ochokera kumayiko ena ku United States, ndipo ndikofunikira kuti tonsefe m'makampani oyendayenda ndi zokopa alendo tithandizire bungwe," atero a Simon, "NTA ikuthokoza Jim Evans chifukwa cha utsogoleri wake, ndipo ife. tikuyembekezera kupita patsogolo.”
Simon adati adalumikizana ndi a Caroline Beteta, Wapampando wosankhidwa wa Brand USA, kuti apitirize thandizo la NTA. Beteta adzatumikira Brand USA ngati CEO wanthawi yayitali.
Mwezi watha, Brand USA idakhazikitsa kampeni yoyamba yolumikizana mdziko muno, kulimbikitsa United States ngati malo oyamba oyenda m'misika itatu yapamwamba kwambiri: Japan, Canada, ndi UK Kampeniyi imaphatikizapo zithunzi ndi zidziwitso zokhudzana ndi zokopa alendo komanso zokopa alendo. njira zolowera. Zina zomwe zakwaniritsa m'chaka chake choyamba chogwira ntchito zikuphatikizapo kupanga chizindikiritso champhamvu; kupanga tsamba lawebusayiti yodziwitsa komanso zotsatsira; ndi kukhazikitsa maubwenzi ndi mabungwe oposa 250, zomwe zidzakweza ndalama zoposa US $ 10 miliyoni mu zopereka zamakampani ndi ndalama zoposa US $ 30 miliyoni mu zopereka zachifundo.
"Malo opita, ogulitsa, ndi oyendera alendo m'dziko lonselo apindula ndi kampeni yatsopanoyi, koma kulibe chakudya chamasana chaulere," atero a Simon, pano lero kuti alankhule ndi mamembala a Tour Colorado. "Brand USA ikuyenera kukweza ndalama ndi ndalama zina kuti zitsegule ndalama zomwe zakhazikitsidwa kuti zigwire ntchito. Ndikupempha anzanga akumakampani kuti apeze njira zothandizira, ”adaonjeza.
Simon adatchula zitsanzo ziwiri za chithandizo cha NTA ku Brand USA: Mgwirizanowu ukugwirizana ndi Brand USA kuti awonetse Discover America Pavilion ku China International Travel Mart ku Shanghai mwezi wa November. Ndalama zomwe zachitika pamwambowu zipangitsa kuti Brand USA ipeze ndalama zofananira ndi chindapusa cha alendo ochokera kumayiko ena. Ndipo mu Meyi, NTA inapatsa Brand USA mwayi wolankhula ndi akatswiri amakampani ku Grassroots Congressional Travel Summit, mothandizidwa ndi NTA ndi Southeast Tourism Society ndi Destination Marketing Association International.
"Chinthu chimodzi chomwe tonse tingachite ndikuyimira Brand USA ndikuthandizira kuti zinthu ziyende bwino," atero a Simon, "Onetsetsani kuti aphungu anu akudziwa momwe kutsatsa dziko lino kumabweretsa ntchito zambiri komanso chitukuko kuno kwathu."
Kuti mudziwe zambiri za mwayi waubwenzi womwe Brand USA imapereka, tumizani imelo kwa [imelo ndiotetezedwa] .
ZOMWE MUNGACHITE PA NKHANIYI:
- “Brand USA is working to bring international travelers back to the United States, and it's critical for all of us in the travel and tourism industry to support the organization,” said Simon, “NTA is grateful to Jim Evans for his leadership, and we look forward to continued progress.
- And in May, NTA gave Brand USA an opportunity to speak to industry professionals at the Grassroots Congressional Travel Summit, sponsored by NTA with the Southeast Tourism Society and Destination Marketing Association International.
- “One thing we can all do is advocate for Brand USA and help maintain the momentum,” said Simon, “Make sure your federal legislators know how marketing this country abroad leads to more jobs and prosperity here at home.
