Nthano kapena chipolopolo chamatsenga?

Lamulo la 240 ndilo lamulo losamvetsetseka kwambiri mu bizinesi ya ndege.

Izi ndi zomwe mkulu wa ndege Terry Trippler adandiuza zaka khumi zapitazo. Ndipo sizinakhalepo zoona kuposa lero.

Lamulo la 240 ndi ndime yomwe ili mumgwirizano woyendetsa ndege - mgwirizano walamulo pakati pa inu ndi ndege - yomwe imafotokoza udindo wake ndege ikachedwa kapena kuletsedwa.

Lamulo la 240 ndilo lamulo losamvetsetseka kwambiri mu bizinesi ya ndege.

Izi ndi zomwe mkulu wa ndege Terry Trippler adandiuza zaka khumi zapitazo. Ndipo sizinakhalepo zoona kuposa lero.

Lamulo la 240 ndi ndime yomwe ili mumgwirizano woyendetsa ndege - mgwirizano walamulo pakati pa inu ndi ndege - yomwe imafotokoza udindo wake ndege ikachedwa kapena kuletsedwa.

Koma ndizochulukirapo kuposa izi kwa akatswiri omwe mumakonda kuyenda. Ndikulankhula za mkangano wapagulu pakati pa olemera awiri oyenda - The "Today" show's Peter Greenberg ndi Condé Nast Portfolio a Joe Brancatelli - omwe akhala akukangana ngati akatswiri a Talmudic pa ndimeyi.

Brancatelli akuti palibe Rule 240 ndipo amachitcha "nthano." Sichoncho, Greenberg amawerengera, akuumirira kuti Rule 240 ilipo.

Chifukwa chake mkonzi wanga, yemwe akudziwa kuti ndimathera nthawi yochuluka kwambiri ndikuwerenga mapangano a ndege, adandifunsa lingaliro. Monga momwe owerenga adachitira Aaron Belenky, mlangizi wa pulogalamu ya Seattle yemwe adadina pabulogu yanga maola angapo atawerenga lipoti la Greenberg ndikundilimbikitsa kuti ndimuletse kufalitsa "nthano ya Rule 240."

Chinthu chotsimikizika.

Ndikofunika kukumbukira kuti kuyambira pamene ndikukumbukira, ngakhale kutchulidwa pang'ono kwa Chilamulo 240 m'nkhani kunali kokwanira kukopa owerenga, omvera ndi owonera zikwizikwi. Monga momwe kuyika mawu oti "Britney" kapena "maliseche" pamutu kumapangitsa nkhani yanu kukhala pamwamba pa mndandanda "wowerengedwa kwambiri", kukhala ndi "Rule 240" pamutu kumatsimikizira kudina kokwanira miliyoni. Onse awiri a Greenberg ndi Brancatelli, omwe ndikudziwa kuti ndi abwenzi, akudziwa bwino za yankho la Pavlovian lomwe nkhani ya Rule 240 imabweretsa. Ndine. Chifukwa chiyani ndingavomereze kulemba gawoli?

Koma walondola ndani?

Chabwino, iwo onse akulondola. Ndipo onse akulakwitsa.

Mwachiwonekere, pali Lamulo la 240. Koma sichiri chopereka champhamvu kwambiri chomwe chingathe kupemphedwa ndi aliyense wodutsa. Penapake pakati pa nthano ndi chipolopolo chamatsenga pali chowonadi chokhudza Rule 240.

Nawa mfundo zinayi zosadziwika bwino za Rule 240 zomwe sizinayidwepo panthawi yosangalatsayi ya Travel maven Smackdown. Kuwadziwa kudzakuthandizani kupeza chithunzi cholondola cha lamulo lofunika kwambiri la ndege, ndi zomwe zikutanthauza paulendo wanu wotsatira.

Ndege iliyonse ili ndi lamulo la '240' - koma si ndege iliyonse yomwe imayitcha Rule 240

Mwachitsanzo, mukayang'ana pa mgwirizano wapanyumba wa Delta Air Lines, mupeza china chake chotchedwa Rule 240 chomwe chimalonjeza kuti ndegeyo "idzayesetsa kukunyamulirani katundu wanu molingana ndi ndandanda yosindikizidwa ya Delta ndi ndandanda yomwe ikuwonetsedwa tikiti." Koma ngati mukuwuluka padziko lonse lapansi, Delta ilibe Chilamulo cha 240. M'malo mwake, makonzedwe a 240 ali mu malamulo 80, 87 ndi 95 a mgwirizano wake wapadziko lonse.

American Airlines imatcha "240" Rule 18, Continental Airlines imatchula kuti Rule 24 (ochenjera kwambiri, akuponya ziro) pamene US Airways imatchula 240 yake monga gawo X. Musanayambe kuthawa, ndikupangira kusindikiza mgwirizano wanu wa ndege - mukhoza pezani maulalo ku mgwirizano wamakampani akuluakulu onse patsamba langa - ndikulozerapo ngati china chake chalakwika. Osapempha Rule 240, ngakhale ndege yanu ili nayo. Zidzakupangitsani kumveka ngati munthu wonyozeka, wokwera kwambiri. M'malo mwake, tchulani mwaulemu za mgwirizano wanu wapagalimoto kapena momwe mungayendetsere ngati mukufuna kukangana kuti mulipidwe, ndipo khalani aulemu. Ufulu nthawi zambiri umafunikira zambiri kuposa kulondola.

Lamulo 240 ndi gawo limodzi chabe la mgwirizano womwe muyenera kuwerenga

Oyendetsa ndege akuyenera kukondwera ndi kukangana konseku pa Rule 240, chifukwa chomaliza chomwe akufuna kuti muchite ndikulabadira zonse za mgwirizano wawo. Chifukwa chiyani? Chifukwa pali maufulu ena ambiri omwe mwina simunawadziwepo - chilichonse kuyambira pomwe muli ndi ufulu wobwezeredwa ku zomwe wonyamulirayo ali ndi ngongole kwa inu mukakumana ndi ndege. Ndege, zikuwoneka, simungakonde kudziwa zomwe zili mu mgwirizano wawo. Onyamula ena ang'onoang'ono samasindikizanso mapangano awo pa intaneti, kutanthauza kuti muyenera kupempha chikalatacho pamatikiti. (Pansi pa malamulo a boma, oyendetsa ndege ayenera kukuwonetsani.) Ngakhale makampani akuluakulu a ndege amapangitsa kuti zikhale zovuta kupeza mapangano awo pokukakamizani kuti mutenge chikalatacho mu .PDF format kapena kusindikiza mu ALL UPPERCASE, zomwe ziri zofanana ndi kufuula. pa intaneti. Mfundo yofunika: kuyenda pa Rule 240 tangent kumangothandiza ndege, osati inu.

Lamulo 240 likhoza kusintha popanda chidziwitso

Oyendetsa ndege amabwereza makontrakitala awo nthawi zonse. Pamene atero, samaulutsa kwenikweni ku dziko. Mwachitsanzo, posachedwapa ndinayerekezera mgwirizano wamakono wa US Airways ndi mgwirizano wake usanayambe kugwirizanitsa ndipo ndinapeza kuti ndegeyo idasintha mwakachetechete pa chikalata chomwe anthu ochepa adachiwona. Zosintha zinaphatikizapo kukonzanso malamulo ake okhudzana ndi okosijeni wachipatala, kusintha ndondomeko zake zobwezera ndalama ndikuyika ziletso zatsopano kwa ana osatsagana nawo. Popeza palibe Bungwe la Civil Aeronautics Board loti auze ndege zomwe angathe komanso zomwe sangathe kuziyika m'mapangano awo, mutha kuwona kuti Rule 240s imakhazikika m'malo mwa okwera, kapena mochulukirapo, ikufooketsedwa ku phindu la ndege. N'zoona kuti nthawi zina ndege iyenera kukonzanso mgwirizano wake, koma sichoncho. Mapepala a Delta ali ndi fumbi pang'ono. Nayi ndime imodzi yomwe idandipangitsa kuseka: "ii) Apaulendo sangatumizidwenso mwadala pa ndege ya Concorde popanda kusonkhanitsa zina."

Dzina labwino la lamulo 240 ndi 'makasitomala otsiriza'

Chimodzi mwazinthu zosokoneza pa Rule 240 ndikuti ndi gawo limodzi la malonjezo a ndege zowongolera makasitomala awo otchedwa "Customers First." Sizili choncho. "Customers First" ndi ndondomeko zomwe makampani oyendetsa ndege adatengera monyinyirika zaka zingapo zapitazo pofuna kuletsa kukonzanso kwa boma. Malonjezowo anaphatikizapo kudziwitsa anthu okwera paulendo za kuchedwa ndi kuletsedwa, kulandira alendo omwe ali ndi zilema ndi zosowa zapadera komanso kuwongolera kusungitsa zinthu mopitirira muyeso ndi kukana malamulo okwera. Lonjezo, mwa njira, lomwe woyang'anira wamkulu wa Transportation department adati alephera kulisunga. Mwachitsanzo, ndege zisanu zokha mwa 16 zomwe adaziwunikira posachedwa zidapanga zomwe zidachitika panthawi yake pamasamba awo. Boma lidapezanso kuti ndege 12 mwa 15 za ndege sizikutsatira malamulo aboma pankhani yothandiza anthu olumala. Kuyang'ana kwamitundu yosiyanasiyana ya Rule 240 kukuwonetsa kuti makonzedwewo ali ngati Yin kwa "Makasitomala Choyamba" Yang. "Makasitomala Choyamba" ndi zomwe ndege zimalonjeza (koma osachita) pomwe Rule 240 ndizomwe ndege ziyenera kuchita (koma nthawi zambiri satero). Ndi gawo la "Makasitomala Otsiriza".

Chifukwa chake, pitilizani, sangalalani ndi zozimitsa moto pakati pa akulu akulu akulu amakampani oyendayenda. Salivate ngati mmodzi wa agalu Pavlov ngati muyenera. Koma pamene muli pano, bwanji osapatula nthawi kuti mumvetse Lamulo 240? Werengani malamulo a ndege yanu, kenako pendani mgwirizano wonsewo ndikupita nawo paulendo wanu wotsatira.

Kutalika kwa kuchedwetsa kwa ndege kudzadalira.

edition.cnn.com

ZOMWE MUNGACHITE PA NKHANIYI:

  • It’s important to keep in mind that ever since I can remember, even a passing mention of Rule 240 in a story was enough to draw readers, listeners and viewers by the thousands.
  • As did readers like Aaron Belenky, a Seattle software consultant who clicked on my blog a few hours after reading Greenberg’s report and urged me to stop him from spreading “the myth of Rule 240.
  • Both Greenberg and Brancatelli, who as far as I can tell are friends, are surely aware of the Pavlovian response a Rule 240 story brings.

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