Masiku ano, njira zama digito komanso kampani yotsatsa malonda a Wildebeest yalengeza za mgwirizano wokha wotsatsa ndi Cooler, kampani yapaukadaulo wanyengo yomwe ikupereka mayankho atsopano pakuyeza kwa kaboni komanso kusalowererapo. Kusintha kwanyengo kumakhudzanso madera padziko lonse lapansi, Nyumbu ibweretsa ukadaulo woyendetsedwa ndi API wa Cooler ku North America oyendetsa maulendo ndi zokopa alendo, pomwe makampani adzawonjezeranso zoyesayesa zawo kuti achepetse mpweya. Yankho lozizira nthawi yomweyo limawerengera ndikuchepetsa momwe mpweya umagwirira ntchito kapena ntchito iliyonse - zomwe zimapangitsa makampani kukhala osavuta kukwaniritsa zomwe akwaniritsa nyengo yawo ndikupereka malipoti owonekera kwa makasitomala ndi omwe akutenga nawo mbali.
Kwa zaka makumi ambiri, makampani oyendetsa maulendo akhala akulimbana ndi udindo wawo pothandizira kuti dziko likhale lotentha kwambiri, lomwe limangopitirira mpweya wa CO2. Mitundu yambiri yamaulendo pakadali pano imapereka mapulogalamu achikhalidwe omwe, malinga ndi akatswiri, amawonetsa zosakanikirana. Wozizira amatenga njira ina, popereka mpweya wa mpweya osagwiritsidwa ntchito pogula zilolezo kutali ndi omwe akuwononga misika yoyipitsa yoyeserera mozungulira mayiko khumi ndi awiri aku US.
Ngakhale mliriwu umakhudza kwambiri ntchito zokopa alendo padziko lonse lapansi, makampani ambiri posachedwapa akhazikitsanso mfundo zawo zanyengo munthawi yamavuto achilengedwe angapo komanso ali ndi diso la mpweya ndi madzi oyera chifukwa cha kuchepa kwa mayendedwe a anthu.
A Tom Buckley, Chief Commerce Officer ku Wildebeest akuti, "Masiku ano ogula maulendo nthawi zambiri amapanga zisankho zogula kutengera mtundu wa chilengedwe. Wildebeest ndiwosangalala kubweretsa Cooler kwa makasitomala athu oyenda komanso oyendetsa ndege omwe akumvetsetsa zamphamvuzi, ndipo akufuna kufotokozera njira zawo zosinthira nyengo m'njira zatsopano. ”
A Michel Gelobter, omwe anayambitsa Cooler komanso m'modzi mwa otsogola komanso otsogola padziko lonse lapansi akuwonjezera kuti, "Ndife okondwa kukhala ogwirizana ndi Wildebeest pomwe akuthandiza makampani oyenda kuthana ndi zovuta zakusintha kwanyengo. Ngakhale kuti maulendo akuyenda ndi mpweya wochuluka kwambiri padziko lonse lapansi, izi zikutanthauzanso kuti pali mwayi waukulu wopanga zinthu zatsopano kudzera muukadaulo wothandizirana ndi zinthu monga Cooler. ”
ZOMWE MUNGACHITE PA NKHANIYI:
- Despite the pandemic's impact on the global tourism industry, many companies have recently re-focused their climate policies during a time of multiple natural disasters and with an eye on cleaner air and water as a result of decreasing movement of people.
- Michel Gelobter, co-founder of Cooler and one of the world's leading sustainability and climate strategists adds, “We're excited to be partnering with Wildebeest as they help travel companies to tackle their climate change challenges head-on.
- Cooler's solution instantly calculates and neutralizes the carbon footprint of any product or service — making it easy for companies to achieve their climate commitments and provide transparent impact reports to their customers and stakeholders.
