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Kuswa Nkhani Zoyenda Ulendo Wamalonda Education Germany Misonkhano (MICE) Nkhani Press Kumasulidwa

Okonza zochitika amakambirana za digito, malingaliro osinthika ndikugawana 'nkhani zamoyo' pamasiku odzipereka a maphunziro ogwirizana

Chithunzi: Agency Directors Forum Moderator Angeles Moreno, Director of Strategic Alliances and Business Growth, TCD Strategy IMEX Frankfurt Germany 2022rrChristoph Boeckheler
Written by Alireza

Ngakhale kuti nthawi zonse zakhala zothandiza kuphunzira kuchokera kwa wina ndi mnzake, chosowa tsopano chikukulirakulira. Purezidenti wa ASAE ndi CEO Michelle Mason akulozera ndendende chifukwa chake tsiku lodzipereka la IMEX la maphunziro ndi kulumikizana ndi lofunikira kwambiri kwa akatswiri padziko lonse lapansi.

Akatswiri a zochitika kuchokera ku mabungwe, mabungwe ndi makampani adasonkhana kuti agwirizane ndi tsiku lomwe IMEX isanachitike ku Frankfurt, yomwe ikuchitika 31 May - 2 June.

'Sitinakhale ndi mapu kwazaka zingapo zapitazi'

Sizinakhalepo zovuta kwambiri kuti akatswiri a mayanjano asonkhane monga Michelle Mason akufotokozera kuti: "Sitinakhalepo ndi njira kwa zaka zingapo zapitazi ndipo ngakhale tikuyesetsa kuti bizinesi iyambenso kukula, palibe bungwe limodzi lomwe lili ndi mayankho onse. Kugawana zidziwitso, zokumana nazo ndi machitidwe abwino kumapatsa atsogoleri amgwirizano mwayi waukulu wopanga, kupititsa patsogolo kuyanjana kwa mamembala ndikuyika mabungwe awo kuti apitilize kukula komanso kukhudzidwa. "

Pamodzi ndi magawo omanga madera, utsogoleri waluso ndi DEI, zomwe zidafotokoza za ASAE's Conscious Inclusion Strategy, inali Malo ogwirira ntchito amtsogolo: Dziko lokonzedwanso ndi COVID. Gawoli lidawunikira momwe mliriwu wathandizira mabungwe ambiri kuti awonenso ntchito yawo komanso kufunika kwa mamembala awo.

Amy Hissrich, Wachiwiri kwa Wachiwiri kwa Global and Web Strategy & Communications ku ASAE komanso omwe adachita nawo gawoli, adati: "Ndikuganiza kuti chomwe chakhala chofunikira kwambiri pavutoli - ndipo pamapeto pake, chomwe chili cholimbikitsa tsogolo lathu - ndikuti atsogoleri amgwirizano kukakamizidwa kukhala osinthika kwambiri m'malingaliro athu ndi mapulani athu. Pakhala pali zovuta zambiri zogwirira ntchito tsiku ndi tsiku m'zaka zapitazi za 2+ zomwe zatitsutsa kuti tikhale osasamala. Chifukwa chofunikira, mayanjano akukhala olabadira kwambiri komanso anzeru pamene akufuna kukwaniritsa zosowa zomwe zikukula mwachangu za mamembala awo. ”

Kugawana 'nkhani zopulumuka'

Ogwira ntchito zapadziko lonse lapansi ochokera kumayiko kuphatikiza Australia, Canada, Dubai, Egypt, India, Mexico ndi USA, adasonkhana kuti akambirane momasuka malingaliro ndi zovuta pa Agency Directors Forum. Msonkhanowu udasonkhanitsa okonza mabungwe ochokera kumabungwe kuphatikiza Maritz Global Events, MCI Middle East ndi NextStage, omwe pakati pawo amapanga ndikupereka zochitika zamakampani, misonkhano ndi zolimbikitsa m'magawo kuphatikiza ukadaulo, zaumoyo ndi mabungwe aboma pakati pa ena.

Madzulo amakambirano, motsogozedwa ndi Angeles Moreno, Director of Strategic Alliances and Business Growth ku TCD Strategy Consulting, adagawana zomwe adakumana nazo komanso "nkhani zakupulumuka" monga Karen Soo, CEO wa Meeting & Exhibition Planners adafotokozera. Zokambirana zokhazikika pa kukhazikika, zatsopano zamakhalidwe aumunthu ndi bizinesi yopindulitsa. 

Deta ndiyofunika kuchita

Ku Exclusively Corporate, Mphunzitsi wa Mindset Paul McVeigh adadziwitsa omvera ake za 'kaganizidwe kaganizidwe', ndikuwalimbikitsa kuti akonzekere miyoyo yawo monga momwe amachitira akatswiri. Atafunsidwa zomwe 'sakufuna zambiri' mu 2022, ambiri adayankha 'kupsinjika, kutopa kapena kupanikizika'. Chotsutsana - 'mukufuna chiyani mu 2022' - chinali chisangalalo. Monga McVeigh adachenjeza, pokhapokha mutafotokoza bwino tanthauzo la chisangalalo, simudzakwaniritsa. “Musanyengedwe ndi kumveka kosavuta kumeneku. Ndi anthu ochepa okha amene amatenga nthawi kuti aganizire izi kapena kuzifotokoza momveka bwino. ”

Potengera mutu wakusintha kwakukulu pamakampani azachuma padziko lonse lapansi, wotsogolera Patrick Delaney adafunsa Stephanie DuBois, Mtsogoleri wa Zochitika ku SAP. Adafotokozanso kuti ogwira ntchito odziwa zambiri komanso anthawi yayitali amapeza kuti ndizovuta 'kusiya moyo' mliri ukafika. "Tinayenera kusiya chilichonse chomwe chinali chabwino komanso chodziwika bwino, koma tidadziwa kuti tiyenera kuzolowera. Ndipo momwe tidatsimikizira omwe ali mkati mwake kuti akufunika kuyika ndalama paza digito kapena zochitika zingapo zakomweko mwachitsanzo zinali za data - muyenera kukhala ndi chidziwitso tsopano kuti mutsimikizire mfundo yanu. "

Pulogalamu ya tsikuli inali yolamulidwa ndi mitu yambiri yamphamvu: okonzekera akuyembekezeredwa kuti apereke zochitika zenizeni pamiyezo yopangira ma TV popanda talente yokwanira, nthawi kapena bajeti; ubwino wa antchito; luso losamutsidwa ndi chitukuko cha ogwira ntchito nthawi yayitali komanso kuti zochitika zatsopano zasintha kwathunthu. Othandizira, opezekapo ndi ena onse amafunikira maulendo 10 kuti achitepo kanthu ndipo, ngakhale pamenepo, kudzipereka kumatha kukhala mphindi yomaliza. 

IMEX ku Frankfurt ikuchitika 31 Meyi - 2 Juni 2022 - gulu lazamalonda litha kulembetsa tsopano. Kulembetsa ndi kwaulere. 

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