Kukula kwakukula kwa maunyolo ogulitsa omwe amapereka zinthu zapamwamba komanso zapamwamba zazinthu zosiyanasiyana kukukulitsa kukula kwa msika wapadziko lonse wopanda ntchito komanso wotsatsa. Njira zogawirazi zimapereka phindu kwa okwera, kukulitsa luso lawo poyenda, kumapangitsanso phindu pazachuma, ndikupanga ntchito zomwe zimathandizira pa GDP yonse pamsika wapadziko lonse lapansi. Kuchulukirachulukira kwamakampani oyendayenda ndi zokopa alendo ndichimodzi mwazinthu zazikulu pamsika wapadziko lonse lapansi. Ntchitozi zimakulitsa luso komanso mtengo wandalama zomwe zimathandizira ogula kugula zinthu zamtengo wapatali komanso zapamwamba pamtengo wotsika pamsika wapadziko lonse lapansi.
Lingaliro la malo osakhalitsa omwe amapatsa ogwiritsa ntchito nthawi yowonjezereka pambuyo poyang'ana chitetezo ndikuwalola kuti asangalale, asangalale, komanso azisangalala ndi chikhalidwe komanso chidziwitso cha kugula zinthu zapadziko lonse lapansi. Kuchulukirachulukira pakusintha kwa digito kuti athe kukulitsa phindu lawo ndikutembenuza makasitomala ambiri kukulitsa malonda pamsika wapadziko lonse lapansi. Otsatsa osiyanasiyana otsogola akupereka njira zosavuta zobweretsera kunyumba komanso ntchito zamakasitomala zatsopano zomwe zimakulitsa kukhutitsidwa kwawo komanso zimathandizira kuti ndalama zichuluke pamsika wapadziko lonse wopanda ntchito komanso wotsatsa. Ubwino wamitengo yowoneka bwino, ntchito, kusavuta, kuzindikira, komanso kugulitsa zinthu zapamwamba ndi zina mwazinthu zomwe zingalimbikitse kusinthika kwamakampani ogulitsa.
Kuchuluka kwa alendo obwera padziko lonse lapansi, kukwera kwa mabanja apakati, komanso kuchuluka kwa ndege zonyamula zotsika mtengo (LCC) zikuthandizira kukula kwa msika wapadziko lonse lapansi. Makampani otsogola akutsegula masitolo apadera azinthu zapadera, kutsatsa, ndikugulitsa zolemba zochepa kuti awonjezere kuwonekera kwawo komanso kuzindikira kwawo pamsika wapadziko lonse lapansi. Msika wapadziko lonse wapadziko lonse lapansi wopanda ntchito komanso wogulitsa malonda akuyerekezeredwa kuti upanga ndalama pafupifupi $112 biliyoni pofika 2023, ukukula pa CAGR pafupifupi 8% nthawi ya 2018-2023.
Msika Wogulitsa Zaulere komanso Woyenda - Dynamics
Kuchulukirachulukira kwa anthu apakati komanso kukwera kwachangu kumatauni kukulimbikitsa kukula kwa msika wapadziko lonse wopanda ntchito komanso ogulitsa malonda. Kuwonjezeka kwa ndalama zomwe zingatayike, kusintha kwa moyo wabwino, kukwanitsa komanso kusavuta kuyenda pandege kukukulitsa kuchuluka kwa anthu apakatikati omwe akuyenda ndikugula zinthu m'masitolo awa pamsika wapadziko lonse lapansi. Otsatsa otsogola akupanga mabizinesi omwe amayang'ana kwambiri ogula makamaka kwa gawo ili la ogwiritsa ntchito kuti akweze kukula kwawo kwamakampani ogulitsa pazaka zingapo zikubwerazi.
M'mayiko omwe akutukuka kumene monga India ndi China, ogula apakati ndi omwe amathandizira kwambiri pakukula kwachuma ndipo ali ndi ndalama zothandizira kulimbikitsa kukula kwa malonda opanda ntchito pamsika wapadziko lonse. Ndi kuchuluka kwa ndalama zapakatikati, momwe amawonongera ndalama, njira zoyendera, komanso kufunikira kwamtundu wamtengo wapatali kudzakweranso, motero, kukulitsa kugulitsa kwapaulendo. Kukula mwachangu komanso kukula kwamatauni kudzakulitsa chitukuko cha zomangamanga ndikupereka mwayi wopeza zinthu zabwino pamsika wapadziko lonse lapansi. Kumangidwa kwa ma eyapoti atsopano ndi madoko kudzakulitsa ndalama pamsika wapadziko lonse lapansi wopanda ntchito komanso wotsatsa.
Msika Wogulitsa Kwaulere komanso Woyenda - Wolemba Zamalonda
Kufuna zonunkhiritsa zamtengo wapatali kuti zikulitse malonda pamsika wapadziko lonse lapansi wopanda msonkho komanso wogulitsa paulendo panthawi yanenedweratu.
Msika wapadziko lonse wapadziko lonse lapansi wopanda ntchito komanso wogulitsa malonda wagawika m'mafuko onunkhira ndi zodzola, mowa, mafashoni ndi zina, katundu wa fodya, zamagetsi, mawotchi, ndi confectionery. Kununkhira ndi zodzoladzola zidatsogolera gawo lalikulu pamsika mu 2017, zikukula pa CAGR pafupifupi 10% panthawi yolosera. Kukula kwamafuta onunkhira a premium komanso kutchuka kwa zodzikongoletsera pakati pa azimayi azaka zonse kukulimbikitsa kukula kwa gawoli pamsika wapadziko lonse lapansi. Kuchulukirachulukira kwa akazi ogwira ntchito komanso kukwera kwamayendedwe oyenda ndi zina mwazinthu zomwe zikuwonjezera kufunikira kwa msika wapadziko lonse lapansi.
Kuwonekera kwa malo angapo odzipatulira omwe ali ndi mapangidwe amakono komanso ogwirizanitsa makasitomala kudzathandiza ogulitsa kukopa ogula ambiri pamsika. Osewerawa akupereka malo ogulitsira omwe amapereka chithandizo chamunthu payekha, ziwonetsero, ntchito, ndi mphatso ndi kugula kuti akweze ndalama pamsika wapadziko lonse lapansi wopanda ntchito komanso wogulitsa maulendo. Kuphatikiza apo, kukwera kwamatauni mwachangu komanso kukwera kwachitukuko chachuma m'maiko angapo omwe akutukuka kumene kukuyendetsa kukula kwa gawoli pamsika wapadziko lonse lapansi.
Msika Wogulitsa Kwaulere komanso Woyenda - Wolemba Geography
Kukhazikitsidwa kwa LCC kudutsa APAC kuti isinthe msika wapadziko lonse wopanda ntchito komanso wogulitsa maulendo panthawi yanenedweratu.
Gawo lazachilengedwe pamsika wapadziko lonse lapansi wopanda ntchito komanso wogulitsira maulendo amagawidwa ku APAC, Europe, America, Middle East, ndi Africa. APAC idatenga gawo lopitilira 1/3rd la msika mu 2017, ikukula pa CAGR yopitilira 11% panthawi yolosera. Kuchulukirachulukira kwamayendedwe apamlengalenga atsopano komanso kukhazikitsidwa kwa onyamula LCC ndi chimodzi mwazinthu zazikulu zomwe zimalimbikitsa chitukuko cha dera la APAC pamsika wapadziko lonse lapansi wopanda ntchito komanso wogulitsa maulendo. Kukwera kwa kuchuluka kwa anthu omwe amagwiritsa ntchito komanso mphamvu zogulira ku China ndi India kudzakhala ndi zotsatira zabwino pamsika mderali.
Kukonda komwe kukuchulukirachulukira kwazinthu zosiyanitsidwa ndikuwonjezera mtengo kukukulitsa chikhumbo choyenda pakati pa anthu ku APAC kukulitsa kufunikira kwamakampani opanda ntchito. Kukhazikitsidwa kwa moyo watsopano komanso kukhazikitsidwa kwa ma phukusi otsika mtengo opita kopita ndi makampani monga Thomas Cook, MakeMyTrip, Cleartrip, Expedia, Yatra, GoIbibo zipangitsa kukula kwa msika wapadziko lonse wopanda ntchito komanso wogulitsa malonda. Kuphatikiza apo, kulowa mwachangu pama media azachuma komanso kuyika kwachuma pazachuma kudzapanga mwayi wopindulitsa kwa ogulitsa omwe akugwira ntchito pamsika wa APAC panthawi yolosera.
Kusanthula Kwambiri kwa Wogulitsa
Msika wapadziko lonse lapansi ndiwogawika kwambiri, ndipo osewera apamwamba ndi omwe amagawana nawo msika wambiri. Kuchulukirachulukira kwamakampani oyendayenda ndi zokopa alendo kukulimbikitsa ogula kuti atsegule malo ogulitsira ndi maunyolo pamisika yapadziko lonse lapansi yopanda ntchito komanso yogulitsa malonda. Kuchulukirachulukira pakupereka mitundu yosiyanasiyana yazinthu zosonkhanitsira kumathandizira ogulitsa kukopa ogula ambiri ndikupeza gawo lalikulu pamsika. Kukhazikitsidwa kwa makampeni otsogola komanso kutsatsa kwamitengo yowoneka bwino kumathandizira osewera kuti apitilize mpikisano wamsika wapadziko lonse lapansi wopanda ntchito komanso wogulitsa malonda. Kugula zinthu zapamwamba kwambiri komanso zapamwamba zithandiza makampani kukhala ndi mwayi wampikisano kuposa ogulitsa ena pamsika panthawi yanenedweratu.
Ogulitsa akuluakulu pamsika wapadziko lonse lapansi ndi awa:
- Dufry AG
– Geb. Heinemann
- Loti
– Lagardère Travel Retail Group
Mavenda ena otchuka akuphatikizapo DFS, Shilla, China Duty Free Group Co.Ltd., King Power International, Duty Free Americas, Inc., AER Rianta International, Dubai Duty Free, James Richardson Group, Qatar Duty Free, ndi Flemingo International.
SOURCE: Kafukufuku ndi Malonda
