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Oyang'anira maulendo ndi maudindo awo osintha

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Written by mkonzi

Kodi maulendo ndi zokopa alendo zidzapitilirabe bwanji pambuyo pa mliri ndipo ndi chiyani chomwe chidzasinthe paudindo wa woyang'anira maulendo?

Maulendo abizinesi ndi udindo wa woyang'anira maulendo adasintha kwambiri panthawi ya mliri.

Pamene maulendo azamalonda akubwerera, ambiri akukayikira kuti ndi zosintha ziti zomwe zidzakhale zokhazikika, komanso momwe makampaniwo apitirire kusinthika kuti azitha kuyendetsa zinthu zatsopano kuphatikiza kukwera kwamitengo, Matenda a COVID-19 akuchulukirachulukira, ndi chiwopsezo chowonjezereka zosokoneza maulendo.  

Kafukufuku wofalitsidwa lero ndi Global Business Travel Association (GBTA) ndipo atheka ndi FCM - "The Evolution of Travel Program Technology" - amafufuza momwe luso laukadaulo lakhudzira udindo wa woyang'anira maulendo, zokumana nazo apaulendo, ndi bizinesi ya TMC. 

Pa nthawi ya mliri, digito ndi kugwiritsa ntchito ukadaulo zidachulukira pomwe apaulendo amayendetsedwa pa intaneti, kukumana ndi maulendo osalumikizana komanso osakhudza. Koma chodabwitsa n'chakuti kafukufukuyu tsopano akuwonetsa kuti awiri mwa asanu oyang'anira maulendo amatchula teknoloji ngati imodzi mwazovuta zawo zowawa kwambiri, kuwonetsa kuti pali ntchito yoti ichitike kuti akwaniritse bwino. Makampani akamabwerera kudzayenda ndikusintha njira zawo zoyendera, ambiri akugwiritsa ntchito mwayiwu kuunikanso ubale waogulitsa ndi zofunikira zaukadaulo pazomwe zikuchitika pambuyo pa COVID. 

"Ntchito ya woyang'anira maulendo amakampani idasintha kwambiri chifukwa cha mliriwu, ndikukweza udindo pomwe makampani amakumana ndi zovuta zomwe sizinachitikepo. Chifukwa cha kufulumira kwa kusintha, teknoloji yathandiza kwambiri kuonetsetsa kuti mapulogalamu oyendayenda akuyenda bwino. Kusunga zosintha komanso kulankhulana ndi apaulendo kwayambanso kufulumira kwamakampani, ndipo oyang'anira maulendo akuyang'ana ku kampani yawo yoyang'anira maulendo (TMC) kuti awalangize za njira zatsopano zoyendetsera mapulogalamu oyenda bwino ndikuteteza apaulendo, "atero a Suzanne Neufang, CEO, GBTA. 

Msonkhano wapadziko lonse wapadziko lonse lapansi wa World Travel Market London wabwerera! Ndipo mwaitanidwa. Uwu ndi mwayi wanu wolumikizana ndi akatswiri am'makampani anzanu, kulumikizana ndi anzanu, phunzirani zidziwitso zofunika ndikukwaniritsa bizinesi yopambana m'masiku atatu okha! Lembani kuti muteteze malo anu lero! zidzachitika kuyambira 3-7 Novembala 9. Lowetsani tsopano!

"Kufulumira kwa luso laukadaulo kumapereka mwayi waukulu kwa oyang'anira maulendo ndikuwongolera mapulogalamu apaulendo tikabwerera kumayendedwe abizinesi. Oyang'anira maulendo amatchula ukadaulo ngati chinthu chofunikira kwambiri posankha TMC, "atero a Marcus Eklund, Global Managing Director, FCM. "Kafukufukuyu adawonetsanso kuti pafupifupi oyang'anira maulendo asanu ndi anayi mwa khumi padziko lonse lapansi amati kusasinthika kwaukadaulo ndikofunikira kwambiri. Ndikofunikira kuti ma TMC akhale patsogolo pazaukadaulo kulangiza oyang'anira maulendo ndikuthandizira kuthana ndi zovuta zapaulendo padziko lonse lapansi. "  

Mfundo zazikuluzikulu

Zipangizo zamakono ndizofunikira kwambiri pamene oyang'anira maulendo amasankha TMC, patsogolo pa mtengo / malipiro ndi khalidwe la kasamalidwe ka akaunti ndi chithandizo. Atatu mwa asanu (59%) oyang'anira maulendo akuphatikiza ukadaulo ngati chimodzi mwazinthu zofunika kwambiri posankha TMC. Komabe, awiri mwa asanu omwe anafunsidwa (42%) akuphatikizapo teknoloji monga imodzi mwa mfundo zowawa kwambiri za TMC yawo yoyamba. 

Pafupifupi mapulogalamu onse oyendayenda (96%) amagwiritsa ntchito chida chosungitsa pa intaneti (OBT), ndipo motero ndi gawo laukadaulo lodziwika bwino pamapulogalamu apaulendo. Komabe, mayankho ena aukadaulo samakhala pafupipafupi kuphatikiza ma dashboards, mapulogalamu am'manja a TMC, zida zoguliranso komanso kulipira kamodzi kokha kutchula ochepa. Izi zikusonyeza kuti oyang'anira maulendo ambiri amatha kugwirizanitsa ukadaulo wapaulendo pafupifupi ndi ma OBTs, motero, mwina sadziwa njira zina zomwe zingapangitse kuti zikhale zogwira mtima ndikuwongolera magawo amapulogalamu apaulendo.  

Mapulogalamu owerengeka oyendayenda amagwiritsa ntchito chida chawo chosungitsa pa intaneti kuti alimbikitse kukhazikika. Ochepera theka amati OBT yawo ikuwonetsa kutulutsa mpweya muzotsatira (44%) kapena kuwonetsa maulendo otsika otsika kwambiri pazotsatira zosaka (10%), imapereka mauthenga okhazikika (4%) kapena yakonzedwa kuti isakhale ndi zosankha zochepa pazotsatira zakusaka (2 %). Komabe, manambala abwino a oyang'anira maulendo ali ndi chidwi chokonza OBT yawo kuti achite izi. Izi zitha kuchulukirachulukira pomwe nkhawa zikukula, ma OBT amapangira zinthu zazikulu ndipo oyang'anira maulendo amaphunzira zambiri za iwo. 

Pali chidwi chochuluka pa ma chatbots. Oyang'anira maulendo asanu ndi awiri mwa khumi ali ndi chidwi ndi macheza opangira nzeru. Ma chatbots awa amatha kuyankha mafunso apaulendo kapena kuwathandiza kusungitsa malo. Ngakhale ali ndi chidwi chachikulu, ma chatbots sakhala enieni pamapulogalamu ambiri apaulendo. Ochepera theka amati pulogalamu yawo ya TMC ili ndi chatbot yomwe imatha kuyankha mafunso apaulendo (10%) kapena ingathandize apaulendo kusunga (44%).  

Artificial Intelligence (AI) ili ndi kuthekera kosintha modabwitsa momwe mapulogalamu oyendera amagwirira ntchito. Oyang'anira Maulendo ali ndi chidwi chogwiritsa ntchito AI kuti apititse patsogolo malipoti (87%), kuyeretsa deta (82%), makonda pazotsatira (78%), ndikuwunika malipoti azandalama (62%). 

Kumvetsetsa kwa woyang'anira maulendo pa New Distribution Capability (NDC) ndi yosakanikirana, ndipo ambiri sadziwa zambiri za XML-based data transmission standard. Gawo limodzi mwa magawo atatu (30%) amati amadziwa "ena koma ali ndi zambiri zoti aphunzire," pamene mmodzi mwa asanu amanena kuti "sadziwa chilichonse" kapena "pang'ono" za NDC (20% aliyense). Ngakhale mmodzi mwa asanu (21%) oyang'anira maulendo akuwonetsa kuti pulogalamu yawo imapereka zinthu za NDC kudzera mu TMC/OBT yawo, mmodzi mwa atatu (34%) sadziwa ngati TMC/OBT yawo ikupereka zinthu za NDC - kutanthauza kuti NDC ilibe malingaliro pakati pa oyang'anira maulendo ambiri. . 

Kafukufukuyu adachitika kuyambira pa February 14 - Marichi 21, 2022, ndi GBTA ndi mayankho ochokera kwa oyang'anira maulendo 309 okhala ku US, Canada, Europe ndi Asia Pacific. Kufikira mwachangu kwa lipotili kulipo kwa opezekapo pa Msonkhano wa GBTA kudzera pa FCM Travel booth, #2411 kapena kwa mamembala a GBTA kudzera patsamba lawo.  

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mkonzi

Mkonzi wamkulu wa eTurboNew ndi Linda Hohnholz. Amakhala ku eTN HQ ku Honolulu, Hawaii.

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