PATA Board: Executive Board yatsopano yosankhidwa ndipo Sarah Mathews ndiye wapampando

Ndani ali pa PATA Executive Board yatsopano? Lero idapangidwa kukhala yovomerezeka  The Pacific Asia Travel Association (PATA) yalengeza za chisankho cha Ms. Sarah Mathews, Mtsogoleri wa Destination Marketing Asia Pacific - TripAdvisor okhala ku Hong Kong SAR monga Chairperson of the Association’s Executive Board. Amalowa m'malo mwa Andrew Jones yemwe adasankhidwa kukhala Wapampando mu Meyi 2016 ndipo amakhalabe membala wa Executive Board ngati Wapampando Wam'mbuyomu.

Sarah wakhala membala wa PATA wokangalika kuyambira TripAdvisor adalowa nawo Association mu 2012, akupita pafupifupi zochitika zonse za PATA ngati wokamba nkhani kapena nthumwi. Anayamba kulowa nawo PATA Executive Board pamene adasankhidwa kukhala Wapampando wa Industry Council ku 2014 ndipo adasankhidwa kukhala Wachiwiri kwa Wapampando mu May 2016. Sarah amagwiritsa ntchito maulendo ake kudutsa dera la Asia Pacific kuti akalimbikitse malo atsopano ndi malonda ena ogulitsa malonda kuti agwirizane ndi Association.

Pakusankhidwa kwake, Mayi Mathews adati, "Ndine mwayi kutenga udindo wa Chairperson wa PATA's Executive Board 2017/2018. Bungwe lathu lalikulu chaka chino ndi chitsanzo cha kusiyana kwa PATA ndi luso lake. Ndi akatswiri ochokera kumbali zonse zachinsinsi komanso zaboma pa board ya chaka chino tipitiliza kuyesetsa kwa PATA padziko lonse lapansi. Kugwira mawu Dr. Taleb Rifai Mlembi Wamkulu wa UNWTO, ‘Tourism is a Force for Good’ ndipo ife a PATA tidzayesetsa kuthandizira ntchito zokopa alendo komanso mfundo zathu zazikulu pa PATA. Ndikuyembekezera chaka chaphindu.”

Sarah amatsogolera gulu la Destination Marketing Sales ku TripAdvisor, kudera la Asia Pacific. Gululi likuyang'ana kwambiri kugwira ntchito ndikuthandizira mabungwe onse azokopa alendo ku Asia Pacific, komanso kuthandiza mabizinesi ochereza alendo am'deralo kumvetsetsa bwino momwe digito imakhudzira bizinesi yawo. Pansi pa utsogoleri wa Sarah, gulu la Asia Pacific linayambitsa ulendo woyamba wa TripAdvisor's Destination Academy, kampu ya masiku atatu ya Digital Boot ya mabungwe a boma ndi CEO Challenge, msonkhano wachigawo womwe umathandizira kupeza malo osadziwika bwino m'deralo.

Asanayambe ntchito yake yamakono, Sarah anali ku ofesi ya TripAdvisor ku London monga gawo la gulu la Destination Marketing Sales ndipo anali ndi udindo pa misika ya ku Ulaya, Asia ndi Africa. Panthawiyo, adagwira ntchito limodzi ndi makasitomala akuluakulu monga South Africa Tourism ndi Greek National Tourism Organisation, akugawana njira zabwino kwambiri ndi ogwira nawo ntchito pamakampani. Ntchito yake ndi Tourism South Africa pa mgwirizano wake woyamba wapadziko lonse lapansi idawonetsedwa posachedwa UNWTO E-Marketing Handbook.

Asanalowe nawo ku TripAdvisor, Sarah anali ndi maudindo a MICE ndi malonda apadziko lonse ku Hong Kong Tourism Board ndi Visit Flanders, komwe adagwira ntchito ndi ogwira nawo ntchito pamakampani akudziwitsa za madera onsewa. Sarah anali wamkulu wamkulu ku Cesar Ritz makoleji ku Hong Kong zisanachitike.

Wobadwira ndikukulira ku Hong Kong SAR, Sarah adakhalanso ku Beijing ndi Australia ndipo amalankhula bwino Chimandarini ndi Chikantonizi, zomwe zimamupatsa kumvetsetsa komanso kuyamikira derali.

Pamsonkhano Wapachaka wa PATA 2017 ku Negombo, Sri Lanka, PATA inasankhanso mamembala asanu atsopano ku Executive Board yake kuphatikizapo Dr. Chris Bottrill, Dean ku Faculty of Global and Community Studies, School of Tourism Management - Capilano University, Canada; Hiran Cooray, Wapampando - Jetwing Hotels Sri Lanka; Jon Nathan Denight, Purezidenti ndi CEO - Guam Visitors Bureau, USA; Mohamed Sallauddin H.j. Mat Sah, General Manager Marketing - Malaysia Airports Holdings Bhd, Malaysia, ndi Peter Semone, Senior Advisor - Lao National Institute of Tourism and Hospitality (LANITH), Lao PDR.

Mamembala ena a Executive Board akuphatikizapo Stephen Pearce, Wachiwiri kwa Purezidenti – Marketing at Tourism Vancouver; Maria Helena de Senna Fernandes, Mtsogoleri - Ofesi ya Boma la Macao, Macao SAR; Pilar Laguaña, Chairperson, PATA Micronesia Chapter, Guam, ndi Ben Montgomery, Director of Business Relations Management, Centara Hotels & Resorts, Thailand.

Dr. Chris Bottrill anasankhidwa kukhala Wachiwiri Wachiwiri, pamene Stephen Pearce akukhala Mlembi / Msungichuma.

Dr. Bottrill anati, “Ndi mwayi kusankhidwa kukhala Wachiwiri kwa Wapampando wa PATA pa msonkhano wa ku Sri Lanka. Dera la Asia Pacific ndilo gawo lachitukuko cha zokopa alendo zomwe zimapangitsa kuti ntchito ya PATA ikhale yofunika kwambiri m'zaka zamtsogolo. Ndikuyembekezera kugwira ntchito ndi Komiti yathu yapadera komanso mamembala odzipereka pazinthu zosiyanasiyana zolimbikitsa ndi kugwirizanitsa maukonde athu padziko lonse lapansi.”

Dr. Chris Bottrill ndi Dean of Faculty of Global and Community Studies pa yunivesite ya Capilano ku North Vancouver, Canada. Ali ndi PhD mu tourism network ndi chitukuko cha kopita. Chris amayang'anira mapulogalamu ndi chitukuko m'magawo okopa alendo ndi ochereza m'malo ovuta omwe amaphatikizapo masukulu asanu amaphunziro, mapulojekiti apadziko lonse lapansi, ndi mapulogalamu a maphunziro achiaborijini. Waphunzitsa mitu yambiri yazokopa alendo kuphatikiza chitukuko cha kopita, kukhazikika, kutsatsa, komanso kuchita bizinesi m'mayunivesite aku Canada, New Zealand, USA, ndi Austria.

Chris ali ndi chidziwitso chambiri pamakampani omwe adatsiriza ntchito zopitilira 50 zowongolera zokopa alendo padziko lonse lapansi. Izi zikuphatikiza kusanthula kwatsopano kwazinthu, njira zotsatsira, kuwunika kwazinthu, ndi njira zingapo zolumikizirana nawo ambiri. Waperekanso nkhani zokhudzana ndi zokopa alendo kuyambira kukonzekera Olimpiki kupita ku chitukuko cha zokopa alendo pamisonkhano ndi mabwalo ku China, Canada, Russia, Finland, New Zealand, Vietnam, Malaysia, India, ndi Cambodia.

Chinthu choyamba cha Chris ndi PATA chinali ngati wodzipereka pamsonkhano ku Vancouver ku 1995. Analowa nawo PATA mu 2011 ndipo adagwira nawo ntchito zambiri. Iye wakhala Mpando wa Komiti ya Human Capital Development (HCD) ndi Wachiwiri Wapampando wa Sustainability and Social Responsibility Committee kuyambira 2014, ndipo wakhalanso Trustee ndi PATA Foundation kwa zaka zitatu zapitazi. Pa nthawi yomwe anali Wapampando wa komiti ndi Wachiwiri kwa Wapampando Chris adayambitsa kukonzanso kwanthawi zonse za komiti, kumanganso umembala wa komiti, ndipo adatsogolera kupanga mapulani omwe awona kuti ntchito zambiri zikuyamba ndikukwaniritsidwa. Mu udindo wake monga Mpando wa HCD adathandiziranso ma Symposium a Achinyamata opambana kwambiri ku Phnom Penh, Chengdu, ndi Bangalore ndi Guam. Chiyambireni ku Executive Board, Chris wakhala akutsogolera kukonzanso kwa kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka za kapa kapangani kapabubungwengwangwangwaXNUMXhlakapirikhu kakang'ono kajiroji kosatha kachitidwe ka zinthu kakulidwe kazinthu kakuyendetsedwe kabwino ka bungwe ndikukhala ndi mamembala ambiri.

Anthony Lau, Executive Director - Hong Kong Tourism Board, Hong Kong SAR ndi Soon-Hwa Wong, Mtsogoleri Wachigawo - Asia Pacific, Blacklane GmBH, Singapore asankhidwa ku Executive Board ngati mamembala osavota.

Komanso, Faeez Fadhlillah, CEO ndi Co-founder wa Tripfez, Malaysia ndi PATA Face of the Future 2017, alowa nawo PATA Executive Board monga membala wosavota komanso wowonera kwa chaka chimodzi atayitanidwa ndi Wapampando wa PATA. .

Mamembala atsopano a Executive Board adatsimikiziridwa ku PATA Board Meeting pa May 21, 2017 pa PATA Annual Summit 2017 ku Negombo, Sri Lanka.