PolyU idachita bwino Msonkhano Wachitatu Wapadziko Lonse pa China Hotel Brand Development

Mothandizidwa ndi The Hong Kong Polytechnic University (PolyU) ndi Jiangsu Provincial Tourism Bureau, komanso yokonzedwa ndi PolyU's School of Hotel and Tourism Management (SHTM), Jinling Hotels and Resorts Corporation, ndi Nanjing Municipal Tourism Bureau, the Msonkhano Wachitatu Wapadziko Lonse pa China Hotel Brand Development unachitikira bwino ku Nanjing m'chigawo cha Jiangsu kuyambira April 27-28, 2009. Mothandizidwa ndi K. Wah Group kwa chaka chachitatu, ndipo mothandizidwa ndi China Tourist Hotels Association, msonkhanowu unaperekedwa chaka chino. mwayi wabwino kwambiri kwa atsogoleri amakampani, ophunzira, ndi akuluakulu aboma kuti asinthane malingaliro pakukula ndi kasamalidwe ka malonda a hotelo pamsika womwe ukukula mwachangu.

M'mawu ake otsegulira msonkhanowu, womwe unachitikira ku Nanjing International Conference and Exhibition Center, Dr. Lui Sun-wing, wachiwiri kwa pulezidenti (chitukuko cha mgwirizano) wa PolyU, adalankhula za kufunika kogwirizana ndi mafakitale pofuna kufufuza bwino. . Ananenanso kuti amazindikira bwino kufunika kopanga chizindikiro pachuma chamasiku ano padziko lonse lapansi ndipo makamaka amayamikira nthawi yake yochitika chifukwa cha mavuto azachuma omwe dziko likukumana nawo. Dr. Lui Che-woo, wapampando wa Gulu la K. Wah, anali wodzaza ndi matamando a PolyU ndi SHTM chifukwa cha zomwe adachita bwino kwambiri. Unali kudzipereka kodabwitsa kumeneku komwe kunamulimbikitsa kulonjeza thandizo lake ku yunivesite ndi sukulu. Alendo ena olemekezeka pamwambo wotsegulira anali a Zhang Ji, wachiwiri kwa mkulu wa bungwe la Jiangsu Provincial Tourism Bureau; Pulofesa Kaye Chon, pulofesa wapampando komanso wotsogolera wa SHTM; Bambo Tang Wenjian, wapampando ndi pulezidenti wa Jinling Holdings, Ltd.; A Chen Mengmeng, wachiwiri kwa mlembi wamkulu wa boma la Jiangsu Province; ndi a Jiang Hongkun, meya wa boma la Nanjing Municipal Government.

M'mawu ofunikira, Pulofesa Dai Bin, wachiwiri kwa purezidenti wa China Tourism Academy, adagawana malingaliro ake pa "Evolution of Hotel Brand: History Responsibility and China Perspective." Mayi Lily Ng, wachiwiri kwa pulezidenti wamkulu, Jones Lang LaSalle Hotels, adakambirana za "China Hotel Development Trends." Bambo Andrew Hirst, wotsogolera ntchito, Asia, wa Mandarin Oriental Hotel Group analankhula za “Njira Yopititsa patsogolo Ku China: Gulu la Mandarin Oriental Hotel.” Okamba ena ndi wapampando ndi wachiwiri kwa wapampando wa China Tourist Hotels Association.

Atsogoleri ndi akatswiri odziwika pamakampani adapezekapo pamakambirano osiyanasiyana omwe anali ndi mitu yosiyanasiyana kuphatikiza "Table Leaders Round Table: Focusing on 2009 and Beyond," "Development Strategies of Leading International and Domestic Brands in China," "Brand Investment: Perspective of Ewners and Other Osewera,” “Kupanga Mitundu Yosiyanasiyana ya Mitundu Yamahotela,” ndi “Kupanga Atsogoleri Amtsogolo a Makampani Amahotelo.”

Msonkhano Wachitatu Wapadziko Lonse pa China Hotel Brand Development udawonetsa anthu 3 ochokera padziko lonse lapansi. Chakhaladi chimodzi mwazinthu zofunika kwambiri polimbikitsa kukambirana momasuka za chitukuko ndi kasamalidwe ka malonda a hotelo ku China.

PolyU's School of Hotel and Tourism Management ndiwotsogola wopereka maphunziro ochereza alendo ku Asia-Pacific Region. Ili pa nambala. 4 pakati pa masukulu apamwamba kwambiri a hotelo ndi zokopa alendo kutengera kafukufuku ndi maphunziro, malinga ndi kafukufuku wofalitsidwa mu Journal of Hospitality & Tourism Research mu 2005.

Ndi ophunzira 60 ochokera kumayiko 18, sukuluyi imapereka mapulogalamu kuyambira PhD mpaka Diploma Yapamwamba. Anapatsidwa mphoto ya "2003 International Society of Travel and Tourism Educators Institutional Award" poyamikira thandizo lake lalikulu pa maphunziro a zokopa alendo ndipo ndi malo okhawo ophunzitsira mu Education and Training Network ku Asia ovomerezedwa ndi United Nations World Tourism Organization.