Qatar Airways yakhala ndege yotsatiridwa kwambiri pa Facebook, yomwe ili ndi otsatira oposa 20 miliyoni patsamba lake. Ndege yomwe idalandila mphothoyi idayamba ulendo wawo wapa media ku 2012, ndipo lero, yafika otsatira oposa 26 miliyoni padziko lonse lapansi kudzera pa TV, Instagram, Twitter ndi LinkedIn.
Ndegeyo idakhala yonyamula yotchuka kwambiri pa Facebook pomwe idadutsa mafani miliyoni eyiti mu Disembala 2014, ndipo yakhala ndi mutuwo kuyambira pomwe ikupitilizabe kucheza ndi omwe adakwera nawo komanso omutsatira pakupanga zinthu zolimbikitsa komanso zothandiza.
Facebook idadzuka kuti ikhale nsanja yofunika kwambiri ku Qatar Airways yolumikizana ndi omwe adakwera nawo pomwe lamulo loletsa Qatar lidakhazikitsidwa mu 2017, zomwe zidakulitsanso chidaliro chawo pamalonda.
Kukwera kwokhazikika kwa ndegeyo kukhala ndege yapadziko lonse lapansi pa Facebook kwachitika chifukwa chakuwonjezeka kwachuma pakupanga zomwe zimakonda mafani ake. Kuphatikiza pakupambana mafani ndi ma virus ake, ntchito zatsopano monga matikiti 100,000 operekera zamankhwala, kampeni yoperekera A350-1000, kuyambitsa kwa FIFA World Cup Russia ™ 2018 kutchula ochepa, ndikuyambitsa njira, ndegeyo idatsatiridwanso kwambiri ndikuyang'aniridwa panthawi ya mliriwu monga momwe amagwiritsira ntchito njira zake zapa media media kudziwitsa makasitomala ake momwe amagwirira ntchito komanso chitetezo.
Wachiwiri kwa Wachiwiri kwa Purezidenti wa Qatar Airways Marketing and Corporate Communications, a Mayi Salam Al Shawa, ati: "Ndife onyadira kwambiri izi chifukwa tidakhala ndege yoyamba padziko lapansi yopitilira mafani 20 miliyoni pa Facebook, kutsimikiziranso udindo wathu monga ndege yotchuka kwambiri padziko lonse lapansi pa intaneti yotchuka kwambiri. Chowonadi chakuti takula ndi mamilioni anayi otsatira panthawi ya mliriwu kumayimira kudalirika komanso kupirira kwa ndege yathu. Kufunika kwa zoulutsira mawu ku Qatar Airways ngati njira yofikira mwachindunji kwa omwe tikukwera sikungakokomezedwe chifukwa tikupitilizabe kupanga zinthu zabwino tikamacheza ndi otsatira athu m'njira yomwe angafanane nayo. "
"Tidagunda otsatira 20 miliyoni mu 2020 pa Facebook, ndipo ndili ndi chidaliro kuti tidzafika otsatira 30 miliyoni isanafike 2022 pamapulatifomu onse, popeza banja lathu lomwe likukulirakulirabe likupitilira kukula pomwe akuyembekeza kuyenda maulendo ambirimbiri."
Malinga ndi zomwe zapezedwa ndi IATA, Qatar Airways yakhala yonyamula mayiko ambiri pakati pa Epulo mpaka Julayi pokwaniritsa cholinga chawo chobweretsa anthu kubwerera kwawo. Izi zidathandizira kuti ndegeyo ipeze chidziwitso chosayerekezeka ponyamula okwera motetezeka komanso molondola komanso mwapadera ndegeyo kuti imangenso bwino maukonde ake. Wonyamulirayo wagwiritsa ntchito mwakhama njira zotsogola kwambiri komanso zaukhondo pa ndege zake komanso pa Best Airport ku Middle East, Hamad International Airport.
Ndege yopambana mphotho zingapo, Qatar Airways idatchedwa 'Best Airline' ndi 2019 World Airline Awards, yoyendetsedwa ndi Skytrax. Idatchedwanso 'Ndege Yabwino Kwambiri ku Middle East', 'Best Business Class', ndi 'Best Business Class Seat', pozindikira kuti idakumana ndi Business Class, Qsuite. Ndege yokhayo yomwe yapatsidwa dzina loti 'Skytrax Airline of the Year', lomwe limadziwika kuti ndiye malo opambana pantchito zama ndege, kasanu. HIA posachedwa idasankhidwa kukhala 'Ndege Yachitatu Yabwino Kwambiri Padziko Lonse Lapansi', pakati pa eyapoti 550 padziko lonse lapansi, ndi Skytrax World Airport Awards 2020.
ZOMWE MUNGACHITE PA NKHANIYI:
- In addition to winning fans with its viral, innovative campaigns such as the 100,000 tickets giveaway for medics, A350-1000 delivery campaign, FIFA World Cup Russia™ 2018 activations to name a few, and route launches, the airline was also closely followed and monitored during the pandemic as it used its widely followed social media platforms to inform its customers about its operations and safety measures.
- Ndegeyo idakhala yonyamula yotchuka kwambiri pa Facebook pomwe idadutsa mafani miliyoni eyiti mu Disembala 2014, ndipo yakhala ndi mutuwo kuyambira pomwe ikupitilizabe kucheza ndi omwe adakwera nawo komanso omutsatira pakupanga zinthu zolimbikitsa komanso zothandiza.
- The importance of social media to Qatar Airways as a way to directly reach our passengers cannot be overstated as we keep aiming to create quality content while actively engaging with our followers in a way they can relate.
