Royal Caribbean imayambitsa kampeni yatsopano yapadziko lonse lapansi

MIAMI, Fla. - Royal Caribbean International lero yakhazikitsa kampeni yatsopano yomwe ili ndi zinthu zolimbikitsa kwambiri zomwe zimaperekedwa paulendo wapadziko lonse ... panyanja. Kampeniyi ikufuna kudzutsanso ogula kuti aziwona komanso kumveka kwa nyanja ndikupereka mpumulo, chikondi ndi ulendo womwe ungakhalepo pamadzi otseguka patchuthi cha Royal Caribbean. Kampeniyi iyamba ndi zithunzi zosewerera za chipolopolo ngati foni - yotchedwa "Shellphone" - ndikufotokozera lamulo la kampeni: "Nyanja Ikuyitana. Yankhani Royally."

Kupyolera mu kampeni yatsopanoyi, Royal Caribbean ikuyang'ana zomwe zimakhudzidwa ndi zomwe zimachititsa kuti apite kutchuthi ndi ulendo wopambana mphoto. “Nyanja Ikuitana. Yankhani Royally." imagwirizanitsa ogula ndikuwaitanira kuti adzifufuze momwe alili bwino pa sitima yapamadzi ya Royal Caribbean. Kampeni yatsopanoyi imalankhula za choonadi chapadziko lonse lapansi chomwe chinapezedwa kudzera m'magulu owonetsetsa komanso kafukufuku wochuluka wochitidwa m'mayiko a 16 padziko lonse lapansi, kumene anthu amamva kugwirizana ndi nyanja; kumene, panyanja, munthu angamve kuti ali kutali ndi zovuta za moyo wa tsiku ndi tsiku, ndi udindo wosamalira wina aliyense; komanso kuti mtundu wa Royal Caribbean umapereka malingaliro abwino komanso abwino kwambiri m'kalasi. Ponseponse, “Nyanja Ikuitana. Yankhani Royally." imaperekedwa m'njira yovomerezeka mosavuta kudzera m'mawu oseketsa komanso anzeru omwe Royal Caribbean yadziwika, makamaka kudzera pa "Shellphone."

"Tikugwiritsa ntchito mphamvu yamphamvu yam'nyanja kuti tikonzenso zomwe zikuchitika kwa ogula omwe samvetsetsa zomwe Royal Caribbean cruise imapereka," atero a Betsy O'Rourke, wachiwiri kwa purezidenti, Marketing, Royal Caribbean International. “'Nyanja Ikuitana' ndi ndawala yapadziko lonse yomwe idzakhudza anthu mosasamala kanthu za kumene amakhala, amalankhula chinenero chotani, kaya anayendapo kale kapena ayi. Ndipo tikufuna kuti anthu opita kutchuthi kulikonse adziwe kuti zombo zapamadzi za Royal Caribbean, ntchito zaumwini, komanso kuchuluka kwa zomwe timakumana nazo ndi momwe 'timayankhira Mwaulemu.'

Wopangidwa ndi bungwe lotsogola lotsatsa ku Royal Caribbean, JWT New York, mogwirizana ndi bungwe lofalitsa nkhani la Mindshare, kampeniyi ichitika m'masabata akubwera ndikukhazikitsa ku North America mu Januware 2012, kenako kutumizidwa padziko lonse lapansi chaka chatsopano. The Shellphone idzayamba kuonekera pa Dec. 19 mndandanda wa zolemba zakutchire m'mizinda ikuluikulu kuphatikizapo New York, San Francisco, Chicago, Washington, DC, Boston ndi Miami. Mitu yophatikizidwa mu kampeni yamasewera, monga "Osati 3G, Sea G" ndi "Pulogalamu Yathu Yotulutsa: Tan Front, Kenako Kubwerera," pakati pa Shellphone, kuyendetsa ogula mwachidwi ku www.TheSeaisCalling.com, komwe angawone zatsopano. Kanema wamalingaliro amtundu wamtundu womwe umawakumbutsa kuyimba kwanyanja ndikuwapempha kuti ayankhe ndi Royal Caribbean.

Kukambidwa kovomerezeka kudzakhala kuwulutsa kwa malonda a pawailesi yakanema kwa anthu tsiku ndi tsiku omwe akulumikizana ndi "Shellphone" (matembenuzidwe a masekondi 30 ndi 60) kuyambira Januware 9, 2012. Ogwiritsanso ntchito amatha kuyankha kuyimba kwa nyanja polengeza komwe padziko lapansi akufuna kuyenda panyanja ndikulowetsedwa muzoseweretsa pa www.Facebook.com/RoyalCaribbean. Zambiri za "Nyanja Ikuyitana. Yankhani Royally." ikupezekanso pa www.TheSeaisCalling.com.